TITAN INDUSTRIES LIMITED

26 MAY 2011

‘Delivering value by creating desirable brands’

1
 Our Heritage – the TATA Group
• Titan is a part of the TATA Group having a turnover of about
USD 30 bn, equivalent to over 2.5% of India’s GDP and having the biggest
market capitalization in India

• The Tata group is India’s largest employer in the private sector – 222,000+
employees across 85 companies

• The TATA group has achieved many Firsts for India:

– First private sector Steel mill
– First private sector Power utility
– First luxury hotel (Taj)
– First Airline (now Air India)
– The World’s least expensive car (Tata Nano)
– India’s largest software company (TCS)
– India’s largest watch & jewellery mfgr (Titan)
 @TATA GROUP OF COMPANIES

• Established by SHRI JAMSET JI TATA

1. Tata Textiles
2. Tata Chemicals (1939)
3. Tata Motors and Tata Industries (both 1945)
4. Voltas (1954)
5. Tata Tea (1962),
6. Tata Consultancy Services (1968)
7. Titan Industries (1984).
 ABOUT TITAN
RACE OF GODS PRECEEDING THE OLYMPIANS

• Incorporated in the 1984

• A Joint Venture between TATA Group & Tamil Nadu

Industrial Development Corporation

• Fifth largest & India’s leading manufacturer of

watches
TITAN’S AREA OF BUSINESS

Watches
Currently
Marketing
Jewellery Products in
26 countries
with a larger
Precision Engineering footprint in the
Middle East and
Asia-Pacific
Prescription Eyewear regions
 CORPORATE SOCIAL RESPONSIBILITY
(CSR)

• “Corporate Social Responsibility is a commitment to improve

community well-being through discretionary business practices
and contributions of corporate resources”

• According to Richard Watts, “The continuing commitment by

business to behave ethically and contribute to economic
development while improving the quality of life of the workforce
and their families as well as of the local community and society at
large”
 @CSR DONE BY Tata
• Children’s education
• Enabling the disabled
• Artisan parks
• Women’s empowerment
• Environment management programmes
• Miscellaneous community initiatives
@CSR DONE BY TITAN
MANAGEMENT OF ENTERPRISES &
DEVELOPMENT OF WOMEN
(MEADOW)
•In 1995, Titan joined hands with MYRADA, an NGO that
works on social causes, and started a bracelet making
unit.

•Titan then decided to convert the bracelet unit into a

privately held company, owned and run by the women
themselves.

• MEADOW, a subsidiary that is solely dedicated for

women empowerment was thus born.
 CONTD..
• FROM CHAPATIS TO BRACELETS, TITAN
EMPOWERS WOMEN

• The poor women to became the owner-

managers of the company their working in.
 @KARIGAR PARK MODEL
(KP)
• Certain design are better produced by hand
and are also considerably cheaper
• Karigars areactual goldsmiths who
manufacture individual pieces.
• TANISHQ gave employment to Karigars and
made them work under it.
 PEST ANALYSIS
POLITICAL
TECHNOLO
GICAL

ECONOMIC
AL

SOCIAL
@PORTER MODEL
 FINANCIAL ANALYSIS
Dividends
160
140
120
100
Dividends
80
60
40
20
0
 FINANCIAL ANALYSIS
Reserve&Surplus
800
700
600
500
400
300
200
100
0
2006 2007 2008 2009 2010
@Financial analysis
 @FINANCIAL ANALYSIS
• Share price n growth
 GROWTH
PAST PRESENT FUTURE

●
Tapping all the ●
More brands
classes in
●
Watches were &
Watches And in
targeting only diversification
Jewellery by
the middle of sectors
introducing 8
class ●
More
carat Diamond
studded in gold innovations
 @CONCLUSION
• HEAL THE WORLD…Michael jackson
 A PRESENTATION BY
• JASMINE MEHTA
• GULSHEEN GUJRAL

SIES College of Commerce and Economics Sion[E] Mumbai – 22