KNOWLEDGE CREATING

KNOWLEDGE CREATION

CONTINUOUS INNOVATION

COMPETITIVE ADVANTAGE

KNOWLEDGE (Nonaka & Takeuchi) TACIT ‡ Personal knowledge ‡ Intangible factors ‡ Experience ‡ Belief ‡ Perspective ‡ Value system EXPLICIT ‡ Gramatical statements ‡ Mathematical expressions ‡ Specifications ‡ Manuals .

TACIT (Subjective) EXPLICIT (Objective) ‡ Knowledge of experience (body) ‡ Simultaneous knowledge (here and now) ‡ Analog knowledge (practice) ‡ Konwledge of rationality (mind) ‡ Sequential knowledge (there and then) ‡ Digital knowledge (theory) .

the source of the highest quality power and the key to the powership Quinn : the value of most products and services depends primarily on how ´knowledge-based intangiblesµ ‡ technological know-how ‡ product design ‡ marketing presentation ‡ understanding of customer ‡ personal creativity ‡ innovation .Toffler.

Drucker: Aset paling berharga bagi perusahaan pada abad ke-21 adalah pengetahuan dan pekerja terdidik. menggantikan sumber daya alam yang tidak dapat menjadi andalan lantaran dapat terdepresiasi.Peter F. bahkan memunculkan perusakan lingkungan yang ujungnya merugikan umat manusia . Pengetahuan telah menjadi modal bagi pembangunan ekonomi.

DISSEMINATE KNOWLEDGE 3. NEW KNOWLEDGE IS BORN IN THE MIND OF AMBIGUITY AND REDUNDANCY . EXPRESS THE INEXPRESSIBLE 2.THE KEY OF KNOWLEDGE CREATION 1.

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KNOWLEDGE CONVERSION FROM TACIT EXPLICIT TACIT TO EXPLICIT SOSIALIZATION INTERNALIZATION EXTERNALIZATION COMBINANTION .

Diskusikan ide d. Hindari sikap tidak belajar b. Preparation a.PROSES KREATIF Zimmerer 1. Belajar dari orang lain g. Belajar banyak c. Pelajari mereka yang sukses dan gagal f. Himpun artikel-artikel penting e. Simak gagasan orang lain dan kembangkan .

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Investigation 3. Transformation 4. Incubation (Penetasan) Siapkan pikiran bawah sadar untuk renungkan informasi yg terkumpul .2.

Verification Validasi keakuratan dan ide-ide yang muncul 6.5. Implementation Hambatan yang muncul: ‡ Searching for the ´oneµ right answer ‡ Focusing on ´being logicalµ (andalkan logika) ‡ Blindy following the rule (berlindung pada aturan) ‡ Constantly being practical (hanya berpikir praktis) ‡ Viewing play as frivolous (bermain itu tak guna) ‡ Becoming everly spezialized (terlalu spesialis) ‡ Avoiding ambiguity (hindari ambiguitas) ‡ Fearing looking foolish (tak mau berbeda) ‡ Fearing misktakes and failures (takut gagal dan salah) ‡ Believing that ´I·m not creativeµ .

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Providing support 7. Expecting and toleranting failure 3. Modeling creativity (beri contoh kreatif) . Viewing problems as challenges 5. Expecting creativity (beri kewenangan berkreasi) 2. Rewarding creativity 8. Providing creativity training 6. Encouraging curiosity (kegagalan bukan hal yang aneh) 4.CARA MEMOTIVASI BERPIKIR KREATIF Zimmerer 1.

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and activate 2. Always be on the look out for new opportunities 3. Don·t be ashamed to start small 7. do it 5. Try it. Create. Don·t fear failure: learn from it 8. Never give up 9. fix it.KAIDAH KEWIRAUSAHAAN 1. Keep it simple 4. Shoot for the top 6. innovate. Go for it .

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