Business Intelligence

Date. 29th April 2010

Industry- Current Status
What do I do??? How do I increase sales/Production??? How do I make my product better???

Business Users

Mountains of Data

Mountains of Data  From Operational Systems  Enterprise Resource Planning (ERP) ± ± Sales/Order Inventory    Customer Relationship Management (CRM) Supply Chain Management (SCM) Web Sites ± ± Orders Portals  Disparate Data Sources .

Data is not in a form that is useful to decision-makers ± ± Not easy to review Not informative nor insightful .Mountains of Data   Organizations have lots of data but information is no where.

Today¶s Information Flow  Business in 90¶s invested in transactional systems: ± ± ± ± ± Supply Chain Management (SCM) Customer Relationship Management (CRM) Enterprise Resource Planning (ERP) Manufacturing Resource Planning (MRP) Finance (budget. forecasting and reporting) .

Proliferation of Data Sales Reporting Layer Procurement Operations Finance Transaction Layer CRM SCM MRP Finance Silos of data by functional area` .

The Problem How do I retain customers? How do I increase sales???? How do I make my product better??? GAP Business People Mountains of Data .

Bridging the Gap  Need data storage structures to facilitate fast analysis of huge volumes of data Need software to provide access to the data. allow flexible manipulation. and provide meaningful presentation  .

Business Intelligence   Business is now investing in Business Intelligence Business Intelligence is about making effective business decisions .

and providing access to data to help enterprise users make better business decisions. extracting pertinent information. Involves PEOPLE and Technology .What is BI? ‡ ‡ ‡ The process by which an organization manages large amounts of data. storing. and turning that information into knowledge upon which actions can be taken. analyzing. Business intelligence (BI) is a broad category of application programs and technologies for gathering.

Deals with Past (Trends). Time and Quality aspect. Present (Real Time) and Future (Prediction) .Why BI? ‡ ‡ ‡ ‡ ‡ Provides Right Information to Right People at Right time Acts as DSS (Decision Support System) Presents Cross Functional data at single glance Optimizes business in Cost.

timely data available to all levels of the organization Early visibility of changes: ± ± ± Customer buying patterns Supply chain activity Financial arrangements .Why BI? Cntd«    ³Single Version of the truth´ Accurate.

‡ statistical analysis. and ‡ data mining. ‡ Online Analytical Processing (OLAP). ‡ forecasting. ‡ query and reporting. .BI Activities BI applications include the activities of: ‡ decision support.

BI Users  There are many different users who can benefit from business intelligence ± ± ± ± ± Executives Business Decision Makers Information Workers Line Workers Analysts .

Business Intelligence Cycle .

Analysis and Presentation (Data Mining and reporting) .BI SolutionsHow to make it happen  Two main components: ± ± Data Consolidation and Storage (Data Warehousing) Data Retrieval.

Top 5 BI Tools Vendors:  Business Objects SAS Cognos Microsoft Hyperion     .



Analytic Application .

Bringing in a solution architect halfway into the project and assuming that he/she is going to magically fulfill all the deficiencies.BI Delivery Failure. A non-BI background project manager managing the endto-end delivery of a BI initiative. Assuming service provider companies own everything about the successful delivery of the project.Some Mistakes      Being in a ³pleasing´ mode with the clients rather than concentrating on feasibility and value-add from the BI project. Lack of the right people with the right skills evaluating BI tools for the implementation. .

Assuming you are done once the data warehouse project is in production. Assuming data quality can be managed ³somehow.´ Over dependency on contractors and ignoring the need to build BI capabilities in house.BI Delivery Failure .Some Mistakes Contd«      Business users driving the data modeling Counting on your vendor to deliver all that they represented in the presentation. .

BI In Use-Industries       Banking/Insurance Manufacturing (Refinery/Chemical/petrochemical/Paper & Pulp) Automobile Pharmaceutical Telecommunication Education .

By 2010. one-third of analytic applications applied to business processes will be delivered through coarse-grained application mashups. In 2009. .Future of BI:     By 2012. 20 per cent of organizations will have an industryspecific analytic application delivered via software as a service as a standard component of their business intelligence portfolio. collaborative Decision making will emerge as a new product category that combines social software with business intelligence platform capabilities. business units will control at least 40 percent of the total budget for business intelligence. By 2012.

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