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For each of the specific appeals, reflect on the following on your paper:
What is the claim being made (what is the product being sold)? 2. Who is the AUDIENCE. This is not as simple as ´we are.µ Really think, what age group/gender /demographic is this ad targeting? 3. Why did the advertisers use this type of appeal? 4. Is this type of appeal effective for this audience? Explain
Relies on people·s desire to belong. It is the belief that something should be done because the majority of people do it.
CREST toothpaste Weight Watchers ´Lose for Goodµ Ad
Ads that rely on ethos ² the use of celebrities or satisfied customers to sell a product
Proactiv Solutions acne treatment eHarmony.com
Connects a product, a candidate, or a cause with a positive image or idea
Harrell and Harrell Publix
Appeal to a sense of pity or sympathy in its audience
To be effective, these ads rely on people to be fearful of their safety
Life Alert Brinks Home Security
Uses flattery to win people over.
JIF Peanut Butter Dove Men + Care Ad
calls up favorable images, feelings or experiences
Mitt Romney for president
brings to mind unpleasant images, feelings or experiences; often creates distrust or unease
Anti-Rick Scott ad by the Florida Democratic Party
Find a television advertisement online that uses one of the specific appeals discussed today in class. Copy down the FULL url link for the ad. Do not simply write www.youtube.com. Write out http://www.youtube.com/watch?v=hyET522r KMA , for example, and make sure you copy it down correctly. If I can·t pull it up, I can·t grade your assignment and you can·t get credit.
For your ad, write a 1-page reflection (double-spaced if typed or one full front page if handwritten) of the ad that addresses the following:
What is the claim or the product being sold? Does the ad use pathos, ethos and/or logos appeals? Explain how. What SPECIFIC appeal (bandwagon, testimonial, transfer, etc«) does the ad rely on to be effective? Who is the SPECIFIC target audience of the ad? Why do you think the advertisers used the specific appeal (bandwagon, testimonial, transfer, etc«) that they used In your opinion, is this type of appeal effective for selling this product to this audience? Explain why or why not.