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  • Amis Anil

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    A company gains competitive advantage over its competitors by:o Performing the value activities at lower cost, o Differentiating its product or service by the value activities, or o Filling the needs of a specialized market by the values activities. With a cost focus a company focuses effort and resources on a narrow, defined segment of a market i.e. Niche market.

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    amis anil

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    A company gains competitive advantage over its competitors by:o Performing the value activities at lower cost, o Differentiating its product or service by the value activities, or o Filling the needs of a specialized market by the values activities. With a cost focus a company focuses effort and resources on a narrow, defined segment of a market i.e. Niche market.

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    11 views7 pages

    Amis Anil

    Uploaded by

    click2nishu
    A company gains competitive advantage over its competitors by:o Performing the value activities at lower cost, o Differentiating its product or service by the value activities, or o Filling the needs of a specialized market by the values activities. With a cost focus a company focuses effort and resources on a narrow, defined segment of a market i.e. Niche market.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 7

    | 

    
    
      
    
    O 

    Ritu Tiwari(2K10B54)
    Prashant (2K10B55)
    Kimmy Babber(2K10B56)
    Neha Mendiratta(2K10B57)
    Aditya Pratap Singh(2K10B58)
    Anilesh Kumar Tiwary (2K10B59)
    á  
    

    ÿ unded in 1994; Started selling bs nline and nw perate Web sites
    that er varius prducts and services, which include: music, DVDs,
    vides, electrnics, camera and phtgraphy, clthing apparel, shes, etc.

    ÿ eatures include: ne-clic shpping, custmer review and e-mail rder


    veriicatin.

    ÿ The cmpany is in calitin with ther retailers and er varius new,
    reurbished, and used items in categries.

    ÿ eadquarters is in Seattle (Washingtn) with an additinal ice in


    Ceyville, Kansas. It has six glbal websites t serve dmestic custmers
    in the US, the UK, Germany, rance, Japan and Canada
    |     
    Michael E. Prter states that a cmpany gains
    cmpetitive advantage ver its cmpetitrs by:-

     Perrming the value activities at lwer cst,

     Dierentiating its prduct r service by the value


    activities, r

     illing the needs  a specialized maret by the value


    activities.
    ü  

    ´ The lw cst leader in any maret gains cmpetitive


    advantage rm being able t prduce at the lwest cst.
    ´ µCst advantage' is the cus.
    ´ wever, lw cst des nt always lead t lw price.
    Prducers culd price at cmpetitive parity, expliting the
    beneits  a bigger margin than cmpetitrs.
    ´ Sme rganizatins, such as Ô  , are very gd nt nly at
    prducing high quality auts at a lw price, but have the brand
    and mareting sills t use a premium pricing plicy.
        
    ´ Dierentiated gds and services satisy the needs 
    custmers thrugh a sustainable cmpetitive advantage.

    ´ This allws cmpanies t desensitize prices and cus n value


    that generates a cmparatively higher price and a better
    margin.

    ´ The beneits  dierentiatin require prducers t segment


    marets in rder t target gds and services at speciic
    segments.
        
    ´ ere an rganizatin cuses ert and resurces n a narrw,
    deined segment  a maret i.e. niche maret.

    ´ A cmpany culd use either a cst cus r a dierentiatin


    cus.

    ´ With a cst cus a irm aims at being the lwest cst prducer
    in that niche r segment.

    ´ With a dierentiatin cus a irm creates cmpetitive


    advantage thrugh dierentiatin within the niche r segment.
    O    ü 

    By placing amazn.cm n Prter's generic strategy


    mdel we can see that they adpt a ü  
      as ther substitutes are als available and
    there is a threat rm the new entrants in the
    cmpetitive maret.

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