What is a case study

A. Pooja Narayan

Case study  

It refers to the collection and presentation of detailed information about a particular situation by a participant or small group. Evaluators generally do not focus on the discovery of a universal truth, nor do they typically look for cause-effect causerelationship, instead the emphasis is on exploration and description.

they place themselves in the role of the decision maker as they read through the situation and identify the problem.How does the case method work?  When student are presented with a case. .

Why have a case study?  The case method of learning is based on the belief that management is a skill rather than a collection of techniques and concepts. . The best way to learn this skill is to experience it.

.You can learn how to     Make decision-making easier decisionImprove the analytical quality of decisions Reduce the time required to take decisions Increase the frequency of correct decision.

Steps to solve a case        Read the case thoroughly Define the central issue Define the firm¶s goals Identify constraints to the problem Identify all relevant alternatives Select the best alternative Develop an implementation plan .

the company. the people and the situation.Read the case thoroughly  Read the case rather quickly the first time to get an overview of the industry. . making notes as you go. Read the case again more slowly.

Define the central issue  Many cases will involve several issues or problem. finance. And so on) . Identify the most important problems. Examine related problems in the functional areas( marketing.

this will provide a guide for the remaining analysis. .Define the firm¶s goal  Inconsistencies between a firm¶s goal and its performance may further highlight the problems discovered in step 2.

It may include limited finances.Identify constraints to the problem  Constraints may limit the solutions available to the firm. Constraints have to be considered when suggesting a solution. personnel limitations. strong competitors and so on. ..

Identify all relevant alternatives  Use your creativity to come up with the alternative solutions. .

. Resist the temptation to jump to this early in the case analysis.Select the best alternative  Evaluate each alternative in the light of the available information. you also need to explain to explain the logic you used to choose one alternative and reject the others.

.Develop an implementation plan  The final step in the analysis is to develop a plan for effective implementation of your decision.

The report   Written reports Oral report .

Written reports      Executive summary Problem statement Alternatives Conclusion implementation .

the proposed solution and the logic supporting solution. less than one page. placed at the front of the report.executive summary  Executive summary is a concisely written statement. . It should describe the major issue. it briefly summaries the major points of the case and your solution.

.Problem statement  Present the central issue or major problem in the case here.

.alternatives  Discuss all relevant alternatives. Be sure to state your assumptions and the impact of constraints on each alternative.

. Also discuss the reasons you rejected the other alternatives.conclusion  Present the analysis and the logic that led you to select a particular solution.

.implementation  Outline a plan of action that will lead to effective implementation of the decision so that the reader can see not only why you chose a particular alternative but also how it will work.

Oral reports       Students should include the following whenever discussing a case in the test:test:Description of the case situation Problem statement Analysis of the key alternatives Conclusion Implementation .


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