Women Empowerment in the Corporate World

Aashish Sharma (01) Jain Vaibhav (15) Praveen Kumar (30) Swati Sablok(42)

Presentation Flow
• • • • • • • What is empowerment Need of women empowerment Past and present scenarios Work culture in the corporate sector Empowering women Entrepreneurship and women Conclusion

. political.What is Empowerment? Empowerment refers to increasing  the spiritual. It often involves the empowered  developing confidence in their own capacities.Wikipedia . social  or economic strength of an individual or a  community.

• The roles and rights of the women need to be protected. . you educate an individual. • A tiny proportion succeeding in breaking through the “Glass Ceiling” to obtain top jobs.Mac Iver • In the largest and most powerful organizations the proportion of top positions held by women is generally 2 to 3 per cent. when you educate a woman you educate a whole family. “When you educate a man..Need of Women Empowerment. • Participation in decision-making is proving to be one of the most resistant areas yet for gender equality.”.

What holds women back? • • • • • • • Literacy Family responsibilities Lack of self confidence Ethnic barriers Hostile culture and societal reactions Lack of financial help Fear of risk and failure .

Present Scenarios Percentage of Master’s Degrees in Business Awarded to Women. 1956-1996 .

Present Scenarios .

Present Scenarios .

Present Scenarios .

• Glass-ceiling metaphor is oversimplified .Work Culture • Companies have followed three approaches. • Women may be discouraged from pursuing there roles by colleagues and superiors.

.Work Culture • Women executives in India earn 40 percent less than what men earn.


CEO. . Pragya Raman.to name a few. group executive president of Aditya Birla Group. • It is also estimated that women entrepreneurs presently comprise about 10% of the total number of entrepreneurs in India. Naina Lal Kidwai. MD.THE INDIAN CONTEXT : • There are women who have taken on the entire world-Indra Nooyi. Pepsico. HSBC India. with the percentage growing every year.

. women executives in India earn 40 percent less than what men earn over theirentire career. • According to a study[2006]. • Out of the 278 directors on the BSE Sensex companies. only 26.500 firms) have a woman on their boards.1 percent of the listed companies (392 of 1. there are only 10 women directors • Apart from this.THE INDIAN CONTEXT : contd. . Indian companies seriously lack women in senior management roles. • Despite all this feel-good news.

Empowering women • Aggressive and effective efforts to change businessculture norms and move women into leadership roles. • Gender wage gap should be checked. • A childcare centre at the workplace. • Extensive training and education programs for women employee. .

Suggestions : • Motivate the women to pursue entrepreneurial activities. • Potential contribution of microfinance programmes to women’s empowerment. . • A more comprehensive framework for women’s participation at all levels.

1972 • The Confederation Of Women Entrepreneurs (COWE).Evolution of Women Network : • SELF HELP GROUPS (SHGs) • Self Employment Women Association (SEWA).2004 .

• Bharti Enterprises and American Express have mandated their recruitment agencies to have a certain percentage of women candidates at the interview stage.The Changing Scenario • Some of India’s top companies are now giving specific mandates to head-hunting firms to fill middle and senior management roles with women candidates. • While American Express asks for at least one-third representation among those appearing for job interviews.it is 25-30% for Bharti Enterprises. .

Road ahead: Women as Entrepreneurs .

Motivation Factor : • Carter & Cannon(1988) .Need for flexibility due to childcare responsibilities • Buttner and Moore (1997).Need for Independence. • Brindley & Ritchie (1999) .To overcome certain barriers such as the ‘glass ceiling’ .

• Lijjat grew to be the flourishing and successful organization that it is today. appalam and detergent and the network supports more than 45. chapati. 300 Crore entity. • They had no money but started on a borrowed sum of Rs. masala. 80/-Self-reliance was the policy. • Today Shri Mahila Griha Udyog has a wide range of papad.LIJJAT PAPAD: Testimony to networking • This pioneer batch of 7 women had set the ball rolling on 15th March 1959. vadi. a Rs. bakery products. atta. • With quality consciousness as the principle that guided production.000 families. khakra. .

.Entrepreneur are not dictated by gender anymore Almost 66% of the times there is no difference of gender as a factor as given in the figure above.

the incumbent MD & CEO of ICICI Bank • Mallika Srinivasan of Tractor And Farm Equipments (TAFE) • Amrita Patel of National Dairy Development Board • Mother Theresa-the Nobel Laurete.Super Success Stories : • Kiran Mazundar Shaw of Biocon • Chanda Kochar.Literature • Priety Zinta from IPL . • Vinita Bali of Britannia Industries • Kalpana Chawla. Sunita Williams of NASA • President Pratibha Patil • Sonia Gandhi Chairperson of UPA • Shobaa De. Arundhati Roy.

com • www.wikipedia.Linda Mayoux. Independent Consultant • Various research papers.References : • www. .com • Women’s Figures: An Illustrated Guide to the Economic Progress of Women in America By Diana Furchtgott-Roth and Christine Stolba • Microfinance and women’s empowerment: Rethinking ‘best practice’.scribd.

Thank You .

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