The Vision

To make search engines so powerful they would understand "everything in the world".

The Mission
To organize the world's information and make it universally accessible and useful.

The Focus
Google continues to focus on innovation and on the user experience.

The Industry Stats .

8% 225.15 1173.00% 83.00% 682.00 120.00 86.30% 740.00% .Country Analysis Country US China Japan India Brazil World Users (Mn) Usage Growth (2000-2007) 210.00 162.00 39.30 42.80% 620.

Google Products (>60) Web Search Maps Ride Finder Analytics Directory Google Mini SMS Search Mash Advertising AdSense AdWords Audio Ads Click-to-Call Grants TV Ads Standalone Applications AdWords Editor Gmail Notifier Hello Pack Photo Screensaver Picasa Secure Access GTalk SketchUp Desktop Extension Blogger Web Comments Browser Sync Dashboard Widgets Send to Phone Toolbar Communication & publishing 3D Warehouse Blogger Calendar. Docs& Spreadsheets Dodgeball FeedBurner Gmail. Orkut YouTube Reader Mobile Products Blogger Mobile Calendar Gmail News iGoogle Reader Maps Mobile .

‡ ‡ ‡ ‡ Revenue Sources Contextual Ads .Adsense. Adwords. . ‡ Approx 10 Billions Dollars.Core Products & Revenue Model ‡ Core Products Search and Adwords. Licensing Google search.

constituting a hefty $44 billion market .7 billion this year VS $20.Internet Advertising .2 billion next year (an increase of 30 percent) ‡ Online advertising will account for a nearly twice as many dollars .By E-Marketer ‡ Number 1 ± Advertising Medium in terms of growth rate. ‡ Ad spending on the Web should net out at $21.2007 Global .4 billion on radio. ‡ E-Marketer predicts that online advertising will reach $28.

60% 53.57 Bn Google is doing 138.Global Market Share in Search 13% 13.10% Google Yahoo MSN Others Total search in year 2006 99.1 Mn search per day .30% 20.


Eric Schmidt. Technology . Co-Founder & President. Co-Founder & President. Chairman of the Board and Chief Executive Officer Larry Page.Leadership ‡ ‡ ‡ ‡ Dr. Products Sergey Brin.

It's best to do one thing. Great just isn't good enough. There's always more information out there. and do it well. You can be serious without a suit. You can make money without doing evil.Philosophy of Google ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Focus on the user and all else will follow. Fast is better than slow. . The need for information crosses all borders. You don't need to be at your desk to need an answer. Democracy on the web works.

Google s Culture ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Heart of Small Company Hand s on contribution to the Products by each employee Flat Hierarchy Each employee having several responsibilities in different departments Hiring Policy ± Non Discriminatory ± Preference of ability over experience Multilingual company environment Multidomestic culture Recreation along with work Common café for all employees .

Google s Global Presence ‡21 countries at present .

Uniqueness about Google SEARCH ‡ Speed. ‡ Fit between their technology and the consumer behavior. ‡ Page Rank technology Orkut merged ‡ Solved the scale up problem ‡ Positioned as Fastest Crawling Technique ‡ Keeps the search Up to date . Objectivity and Ease of use of. Accuracy.

Uniqueness about Google ‡ ‡ ‡ ‡ ‡ 1st to get it right advantage Advertisers tie up as CPC Trade off between Speed & Compression Best asset utilization (Efficient storage space) R&D expenditure = 50% Net Income(10% of Revenue) .

Top Competitors .

5 year Performance .

± Ready to deal with dramatic change. Depth rather than Breadth. margins reducing. . creating new products.5 year Performance ‡ R&D -> More than 10% increase Y/Y since 2002 ± Continuous Innovation. Need Based Positioning. ‡ Cost of Revenue around 40% increase Y/Y since 2003 ± Find new sources of Revenue. ± New products every year.

‡ Social Networking Acquire other players. go for more acquisitions.With Google clearly intent on spreading its advertising platform to the offline world. Consolidate position. ‡ Contextual Ads Continue good work ‡ Other Ad formats . ‡ Video Continue Good work.Recommendation ‡ Search : Competition from both big web companies and wellfunded startups will force Google to remain focused on continuing to innovate in search. ‡ Office Suite Continuous R&D .

‡ Continuous Innovation is the key to maintain dominance in such an aggressive environment. ‡ Concentrate on BRIC nations. .Recommendations ‡ Be Multi-domestic company ‡ Find new sources of revenue.

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