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| Wills Lifestyle  .

 
 

| Wills Lifestyle

 
   Wills Classic   Wills
Sport . Wills Club life    
| 6ohn Players 
  
       
 £iss Players  
    
    
  
| Wills Lifestyle was named Superbrand 2006 by the Superbrands Council
of India recently. Wills Lifestyle 
   Ô he £ost
Admired Exclusive Brand Retail Chain of the YearÔ   Images Fashion
Awards in 2001 & 2003.
| Essenza Di Wills     2!! 
| Essenza Di Wills A
| Aqua Homme  

    
3    
|  %   2!!4 Fiama Di Willsshampoos, conditioner,
shower gels and soap.
|    2!!0     

& ivel Di Wills
 ivel
|  5 2!!0    ivel shampoos
| 
     

 
 
Superia
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| 6Classmate6 6Paperkraft
| Classmate & IndiaÔs largest National brand   !!!! 
 


 
 7!! 
 
  
| Classmate Fun N Learn
|    

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| Highly popular portfolio of brands includes


Insignia, India Kings, Classic, Gold Flake, Silk
Cut, Navy Cut, Scissors, Capstan, Berkeley,
Bristol and Flake.
| 85% of revenue is generated from cigarette
sale in the F£CG category.
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I C Foods gets snack-


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Bingo!, challenging Lays
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| Pepsi͛s ͚Lay͛
looses out to
I C͛s ͚Bingo͛ in
Future ͚Bazaar͛
chains.
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| 12-14 new flavors in the pipeline. Inspired by


regional tastes.
| 16 new products in snack market by year
end.
| 25% snack food market to be captured in 4
years.
| 50% F£CG market to be captured in the
snack products.
| Rs 150 crore to be invested.
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