House of Quality for Cars

What customer wants in a mobile phone:
Interrelationships

Low Price

How to Satisfy Customer Wants

   

Style Brand name Safety After sales services

What the Customer Wants

Relationship Matrix

Technical Attributes and Evaluation

Analysis of Competitors

High Mileage

Interrelationships What the Customer Wants Relationship Matrix Technical Attributes and Evaluation Customer Custo Low Requirements mer price Impor tance High mileage style Brand name Safety Low Price High Mileage Style Brand name Analysis of Competitors House of Quality How to Satisfy Customer Wants .

Interrelationships What the Customer Wants Relationship Matrix Technical Attributes and Evaluation Customer Customer Low Requireme Importan price nts ce Low price High mileage style Brand name safety 1 2 5 3 4 8 High mileage style style Brand name 8 8 8 8 8 8 8 8 8 8 8 8 7High relationship 8 Medium relationship After sales services 6 Relationship r Low 8 Analysis of Competitors House of Quality How to Satisfy Customer Wants .

Interrelationships What the Customer Wants Relationship Matrix 7 8 Customer Customer Low Requireme Importan price nts ce Low price(45 High mileage style Brand name 1 2 5 3 8 8 High mileage style 8 Brand name Technical Attributes and Evaluation safety 8 8 8 8 8 8 8 8 8 7High relationship 8 Medium 8 relationship safety 4 Relationship 8 r Low8 Analysis of Competitors House of Quality How to Satisfy Customer Wants .

Comparison: Interrelationships Features Av. Showroom price Air conditioner Power windows Power steering Antilock braking system Airbags(drive r/passenger) CD player Overall lenghth(mm) Overall width(mm) Height(mm) Mileage overall(km/l) gears Seating capacity Analysis of Competitors How to Satisfy Customer Wants House of QualityCompanies Brio(our) Ford figo 4-5 yes Yes Yes yes Yes/yes Yes 3900 1695 1055 14 5 5 403390 yes Yes Yes no No/no Yes 3795 1680 1060 11 5 5 Ritz 538830 yes Yes Yes no No/no yes 3715 1680 1110 14.4 5 5 What the Customer Wants Relationship Matrix Technical Attributes and Evaluation .

What the Customer Wants Relationship Matrix Technical Attributes and Evaluation Simple or Customer Friendly Lower price than competitors Improved mileage Bettter looks and style Better after sales services and safety measures How to Satisfy Customer Wants Analysis of Competitors House of Quality Interrelationships How to Satisfy Customer Wants .

House of Quality Interrelationships How to Satisfy Customer Wants What the Customer Wants Relationship Matrix Technical Attributes and Evaluation Analysis of Competitors .

Completed House of Quality 7 8 8 Camer Bluetoot Durabilit Music WAP a h y Player Low price High mileage style 1 2 5 8 8 8 8 8 8 8 8 8 8 8 8 28 32 8 Brand name 3 safety Aftersale services 4 11 8 20 35 .

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