Wine Event 2011

Medi Wine Company

Introduction
‡ Medi Wine Company - The Sole Agent of ABC Tunisia wine ‡ Mission - To provide customers with high quality wine at reasonable price and ensure steady and continuous supply of wine in good condition
2

Contractor

3

The Wine and Dine Festival ‡ Date: 28-31 October ‡ Location: West Kowloon Waterfront Promenade ‡ Over 200 food and wine booths showcasing wines from 16 countries and Chinese and Western dishes 4 .

com/watch?v=LsR HgcdNkAI 5 .The Wine and Dine Festival ‡ Admission Fee: Free (Buy Token for wine tasting) ‡ HK$10 for one wine tasting drink ‡ HK$250 wine pass ‡ Participant: HK Residents & All Visitors ‡ http://www.youtube.

Visitor Profile ‡ General public ‡ HKTB will bring tourists and wine lovers ‡ Duty-free wine & spirits purchasers / distributors / retailers / wholesalers / importers / traders ‡ Restaurant / Bar Owners & Managers 6 .

Sommeliers and Chefs ‡ Wine & spirit related products importers / distributors ‡ Media & journalists 7 .Visitor Profile ‡ Chefs / Catering Service Consultants / Hotel F&B Managers Supermarkets / Wine Shop Purchasers ‡ Government & Trade Associations ‡ Industrial & Travel Catering ‡ Wine & Dine professionals such as Wine educators.

8 .

Event Highlights Wine appreciation classes / wine talk by top enological experts Live entertainment such as jazz dance and rock music performed by bands on the main stage 9 .

10 .

Exhibit Categories ‡ Alcoholic and non alcoholic product ‡ Wine Accessories and Equipment ‡ Wine related services . wine school ‡ Fine Food and Cuisine 11 .wine storage.

Support from HKTB Exhibitor list on HKTB website Arrange many media site visit during the event period ‡ Free shuttle bus from TST. Hung Hom MTR station to Wine and Dine Festival 12 .

.750 13 .Government Support Small export Marketing Fund (SME Fund) 50% refund for the expenses in the booth.500 / 2 Refund= HK$15.For Example: HK$31.

Project Summary The purpose for this project is to introduce Tunisia wine to customers from Medi Wine Company. better relationship between customers and the company will be built up through the wine event. In addition. 14 .

Needs Annual Value of Wine Merchandise Import 3500 Thousands 3000 2500 2000 1500 1000 500 0 2005 2006 2007 2008 2009 2010 Import * 2010 Accumulate as Jan-Nov 15 .

beer and all other alcoholic beverages except spirits (2008/2009 Financial Budget) 16 .Needs ‡ To exempt the duties on wine.

Limitations ‡ Infrastructure .Booth size too small ‡ Long Exhibition Open Hours .Lack of human resources to handle ‡ Competitors ‡ Logistic (Delivery Team) 17 .

Objective Enhance Brand Awareness More than 500 customers try Tunisia wine Sell 50 cases of wine 5 10 % Net Profit 18 .

Key Benefits Company Reputation Money Return & Profit Customer & Company Friendship Experience on Organizing Wine Event 19 .

price list) .Promotion (finding agency design backdrop) .Resources ‡ Marketing .Material Allocation (e. leaflet.Adverting (e. table and glass etc) 20 .g. brochure.Public Relation . chair.g.

Out-sourcing delivery service 21 .Resources ‡ Human Resources .Recruitment part-time promoters .Training ‡ Logistics Support .

500 53.) Human Resource (2 Promoters) Wine Cost for Sampling Equipment (Glass.Budget Forecast $ Income Sales .Wall Paper x 2 .550 35. Table and Chair) Decoration .000 2.000 1.Stickers Printing (Leaflet.000 800 500 1.050 Operating Profit $6.Wine Tasting Sales .000 76.Banner .950 x en e Booth Rental (Incl.000 1.500 89.000 29. price list etc.000 3. Decanter) Transportation 15.750 4.900 22 .Wine Total Sales Cost of Sales Gross Profit $ 13.

500 Amount 9800 15750 28000 $53. of Bottle % of Cost of Wine High 200 70 70% Medium 150 150 70% Classic 100 400 70% Total: 23 .000 $13.000 $3.000 $6. of People Token Need ($10 @) 100 4 100 3 300 2 Total: Price/Bottle 200 150 100 No. of Bottle 70 150 400 Total: Amount $4.Budget Forecast Breakdown Income Tasting Income Wine Categories High Medium Classic Sales of Wine Wine Categories High Medium Classic No.550 Cost of Wine Wine Categories Price/Bottle No.000 Amount 14000 22500 40000 $76.

000 $800 $500 $1.Stickers Printing (Leaflet.000 $1.) Human Resource (2 Promoters) Wine Cost for Sampling Equipment (Glass cup.Budget Forecast Breakdown E penses Description Booth Rental (Incl.000 $2.050 24 .750 $4. Decanter) Transportation Total: Cost $15. Table and Chair) Decoration .000 $1.000 $3.000 $29.Banner . price list etc.Wall Paper x 2 .

Standard Booth 25 .

Timetable core milestones ‡ Break project into phases and present timetable for each phase Description Phase 1 Phase 2 Phase 3 Preparation Implementation Review Duration April October 2011 October 2011 November 2011 26 .

Work Breakdown Structure 27 .

Risks Analysis Probability High Out of Stock Medium Glass Cup Broken Lot of Customers Stock Up Low Low Promoter No Show Bad Weather Medium Probability / Impact Matrix High Impact 28 .

Contingency Plan ‡ ‡ ‡ ‡ ‡ Big sales / Buy 3 get 1 free Free delivery door to door Name card drop-in plate Plastic cups are spare Release of wage to promoters after 4 days ‡ Prepare big umbrella 29 .

Q&A 30 .

Sign up to vote on this title
UsefulNot useful