Presented by :

Ameny Yazidy (2LSG4)

DIAMONDWAVE
« Waste less, Enjoy more »
 Leftovers just

DIAMONDWAVE CONTAINERS
got an upgrade.
These liquid-
tight containers
are designed for
no-spill storing,
reheating and
serving at home
or on the go.

DiamondWave
 PLAN
 Introduction
 Micro-environment
 Macro-environment
 SWOT
 The 4Ps
 Purchase motivations
 Conclusion
GENERAL INTRODUCTION

O These durable and delightful

microwavable containers are an ideal,
on-the-go meal storage solution. Just
pop the steam vent and leave the seal in
place to prevent spills when reheating.
Each microwavable container features
a textured, scratch-resistant bottom, as
well as a PLUS stain guard interior
coating that protects from stain-prone
sauces and keeps the containers as
good as new for years.
 MICRO- ENVIRONMENT :
The consumers :
The consumers of this product are mostly housewives, laborers and
students who bring their lunch with them.
Consumer age can be explained by this graph :

Costumer age range

18-24
24-35
35-45
45+
The suppliers:
The big distributers, plastic manufacturers…

The competitors :
There are many competitors like : Brilliance Food storage
Containers, PRUTA Food Containers and EveryWare.
 MACRO-ENVIRNMENT
Demographic : age, gender and marital status.
Economic : economic growth rate, inflation rate and interest rates.
Political :Political stability and importance of packaging &
containers sector in the country’s economy, taxation ( tax rates and
incentives) and anti-trust laws related to packaging & containers.
Socio-cultural : attitudes (health, environmental consciousness,
etc.), demographics and skill level of the population and
entrepreneurial spirit.
Technological : technology’s impact on product offering, rate of
technological diffusion and impact on cost structure in packaging
& containers industry.
SWOT (STRENGHS/ WEAKNESSES
/OPPURTUNITIES / THREATS)
STRENGHS :
- Very good quality with features
that seperates DiamonWave from
other competitors.
- Reliable suppliers.
- Strong consumer base.
OPPURTUNITIES :
- A devoloping market such as the
internet ( new custumers from
online channel).
- New trends in consumer tastes can
open up a new market for
DiamonWave.
WEAKNESSES :
- Need more investment in new
technologies.
- No investment available for the
Research & Development.
THREATS :
- many copies & fake products with
lower prices.
- Increasing competition.
THE 4PS :
PRODUCT :
 We sell food and beverage containers only.
 their design makes it easier to handle with a nice hold on to
handles plus a vent that you can pop open so the food gets heated
up quickly.
 They come with different eye-catching colours that make them
more attractive for consumers.
PRICE :
 It’s expensive compared to its competitors because those
containers are of better quality and have higher durability.
PROMOTION :
 Discounts on price and free-gift of product.

PLACE :
 We sell it through the retail stores.
PURCHASE MOTIVATIONS
 They are stackable and space-saving.
 They have textured interiors that minimize scratching.

 They help you to avoid wastage of leftovers.

 They’re microwave-safe and dishwasher-safe.

 They are made of eco-friendly materials to keep you

healthy and the environment clean.
 You can get piping hot meals in a few minutes.

 They are provided with a vent that can be opened while

heating food up and closed to keep the food warm.
 It has a liquid-tight seal that avoids any spillage even
when shaken or turned upside down.
 CONCLUSION

 This product wouldn’t get ahead without a good

marketing strategy. Being aware external threats and
oppurtunities and knowing how to communicate with
clients will help us in achieving our goals more easily and
effectively.
 THANK YOU FOR
YOUR ATTENTION.