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Youth in Action

Management Consulting Group


Implementation of the 4G technology in Turkey

www.youthinaction.com
Youth in Action

•Darya Bormatenkova
•Yauheniya Prakhina
•Ugur Van
•Dicle Serdaroglu
•Onur Yalcin www.youthinaction.com

•Nail Cagri Yildirim


Youth in Action

Darya Bormatenkova Yauheniya Prakhina


Partner Partner

Ugur Van Dicle Serdaroglu Onur Yalcin Nail Cagri Yildirim


Analyst Analyst Analyst Analyst
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Company Youth in action
LOGO

• YiA is an independent research


organization, which works together with
others providing practical guidance with
reliable information, analysis and
recommendations to domestic and
foreign business.

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Company Mission
LOGO

• To enhance the decision making ability of


its clients with full professional support

• To give to the client a competitive


advantage over its competitors and fulfill
to its responsibilities to all stake holders.

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Company Vision
LOGO

• Satisfying our clients in a long term


business relationship
• Close partnership with our clients
• Understanding business needs and
keeping abreast of the latest techniques
to provide the most up to date research
solutions.

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Company NTT DoCoMo
LOGO

• Japan's premier provider of leading-edge


mobile voice, data and multimedia
services.

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Company Global Presence
LOGO

• The steadily growing scope of NTT


DOCOMO's worldwide business
encompasses an international network of
subsidiaries, offices, research facilities
and foreign partners.

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Company
Project
LOGO Implementation of the 4G technology in Turkey

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Company Partners
LOGO

• Yauheniya Prakhina
• Main principles of YiA Management Consulting
Group,
• General information about the project

• Darya Bormatenkova
• Results of analysis and recommendations for
NTT Docomo Global Company

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Company Analysists
LOGO

• Ugur Van
• 4G technology and Internet structure in Turkey

• Dicle Serdaroglu
• Avea

• Onur Yalcin
• Turkcell

• Nail Cagri YILDIRIM


• Vodafone

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Ugur VAN
Analyst

The Internet Market in Turkey

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Company The Internet Market in Turkey
LOGO

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Company Contents
LOGO

• The internet development in Turkey


• The internet market in Turkey
• The internet service provider companies
in Turkey
• TTNET
• SUPERONLINE
• BIRI ADSLNET
• General information about 3G
• General information about 4G

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Company Internet Development in Turkey
LOGO

• The internet came to Turkey in


24.01.1993 with METU
• Then, respectively EGE, BILKENT,
BOGAZICI, ITU established their own
internet systems
• In 1996 TUBITAK established Turnet.
• After 1998 private internet service
provider company entered the market

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Company Internet Market in Turkey
LOGO

• Turkey has 106 internet service provider


company
• The Turkey's internet market has almost
25 million indirect internet users

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Company Internet Market in Turkey
LOGO

• Turkey was 18th in the largest internet


population at 2008
• Today Turkey has become world’s 12th in
the largest internet population.

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Company Three big internet service provider
LOGO
companies in Turkey

• TTNET

• SUPERONLINE

• BiRi ADSLNET

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Company
LOGO

• TTNET, as s subsidiary of Turkish


Telecom was established on 26 April
2006
• TTNET has 18 million users
• Provide 10 Mbps speed
• Smart “3G mobile modem”

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Company
LOGO

• The Superonline was established at 2006


• Superonline merged under the same roof
on 1 may 2009 with Tellcom
Communication Services.
• SUPERONLINE has almost 5 million
users
• Provides 8 Mbps speed

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Company
LOGO

• Biri ADSLNET started to service with


KOCNET at 2008.
• Biri ADSLNET has approximately 4.5 M
users
• Provides 8Mbps speed

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Company 3G Technology
LOGO

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Company What is 3G?
LOGO

• A radio communications technology that


will create a "bit pipe" for providing mobile
access to internet-based services. It will
enhance and extend mobility in many
areas of our lives.

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Company The advantages of 3G
LOGO

• Messaging, high speed internet access


and multimedia communication support
• Positioning service provision
• Provides video conversation
• Enhanced service quality
• Ease of operation and maintenance
• Thanks to advanced security methods to
provide mobile commerce environment

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Company 4G Technology
LOGO

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Company What is 4G?
LOGO

• 4G is the short name for fourth-


generation wireless, the stage of
broadband mobile communications that
will supercede the third generation (3G)

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Company The advantages of 4G
LOGO

• Have a wide coverage area


• Multi-media messaging service
• Video chat
• Portable and high-definition TV
• Perfect connection and global roaming
across multiple networks

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Company 3G vs 4G
LOGO

Better understanding
of the difference between
3G and 4G…

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Company 3G vs 4G
LOGO

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Company Questions
LOGO

Thank You
For
Your attention

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Dicle SERDAROGLU
Analyst

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Company Contents
LOGO

• General Information
• Corporate Structure and Values
• Presence of Avea in the business
environment and practices
• Social Responsibility Projects and
Sponsorships
• 3G Practices
• Expected Applications of 4G Technology

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Company History of Avea
LOGO

• Established in 2004
• Merger of Aria and Aycell
• Youngest Operator in Turkey
• Innovative and Dynamic Structure
• Fast Growing
• Most Competitive

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Company Avea’s Network
LOGO

• Nationwide Customer Base of 12.2


Million
• Serving 18.5% of the Total GSM Market
in Turkey
• Offering Services to 95.2% of Turkey's
Population
• Value for Money Services Tailored for
Every Segment of the Population
• Subscriber Base Growing more than
Three Times Faster than the Market
Average

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Company Sales Points among Turkey
LOGO

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Company Corporate Structure
LOGO

• Vision of being the "the most admired


and preferred" mobile communications
company in Turkey.
• Mission of being the mobile life partner of
its customers, adding enjoyment and
convenience to their lives with innovative
and happy employees.

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Company Corporate Values
LOGO

• Trustworthy • Sincere
• Courageous • Lively
• Innovative • Cooperative

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Company Corporate Social Responsibility
LOGO

• Vision of Investing in Turkey’s Future


• Involving in Long-term and Sustainable
Projects and Contributing to National
Development
• Implementation of Innovative Projects
Focusing on Issues Varying from
Education to Entrepreneurship and
Employment, from Earthquake
Emergency Action Project to Culture and
Art

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Company Sponsorships
LOGO

• Sports Events
• Sectoral Events
• Musical Events
• High School/University Events
• 3G Events

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Company 3G Practices
LOGO

• Implemented over 130 Projects


• Enhanced its Infrastructure to a Higher
Level
• Provided its Customers with the Best
Quality Services for 3G
• Invested over 90 million TL to Expand
and Improve its Information technology in
2008

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Company Avea’s 3G Services and Products
LOGO

• 3G Packages
• “Jet Modem” Devices
• Internet Packages
• Video Calling
• MobilVizyon”

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Company Sponsorships
LOGO

• Sports Events
• Sectoral Events
• Musical Events
• High School/University Events
• 3G Events

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Company Thank you for your attention…
LOGO

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Onur YALCIN
Analyst

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Company Contents
LOGO

• General Information
• 3G Applications
• Social Responsibility

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Company General Information
LOGO

• Turkcell isTurkey’s leading mobile


operator
• GSM-based communication started in
turkey when
• Turkcell started its operations in February
1994.
• It is the first and only Turkish company
ever to be listed on NYSE.

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Company General Information
LOGO

Turkcell is the market leader

• Having close relations with its customers,


business partners,suppliers and the
community.
• Developing an understanding of customer
values.

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Company General Information
LOGO

• Turkcell is not only the leading operator


in Turkey, but is also the second biggest
GSM operator in Europe in terms of
subcribers.

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Company General Information
LOGO

Turkcell enables fast data transfer and


ensures easy access to data

• Turkcell EDGE
• Turkcell Blackberry
• Turkcell Connect

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Company General Information
LOGO

Turkcell is 35th in INFO Tech 100 list,


Bloomberg Businessweek

• Turkcell technology is founded in 2007 to


develop products and services in
information technologies.
• “Think” and “project Market”

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Company 3G Applications
LOGO

• Turkcell's 3G network ended 2009 with


coverage of 80% of the population.
• Turkcell has established more base
stations in the first six months since it
launched the 3G technology than all the
base stations it established for 2G
technology over six years

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Company 3G Applications
LOGO

• As of 31 December 2009 Turkcell had invested


USD7.6 billion in its operations, including
licenses
• Turkcell has introduced “Dual Carrier”
technology to Turkey and so became one of
only ten companies in the world to use this
latest technology.

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Company Social Responsibilities
LOGO

• Snowdrops

• Bridge of Hearts

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Company Questions
LOGO

Thank You
For
Your attention

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Nail Cagri YILDIRIM
Analyst

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Company Contents
LOGO

• General Information
• The Vodafone’s main principles
• 3G Applications
• Prospective Technologies
• Sponsorships & Events
• Corporate Social Responsibility

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Company General Information
LOGO

Vodafone Group Plc


is the world's leading mobile
telecommunications company.

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Company General Information
LOGO

• Vodafone offers services to more than


340 million customers in 30 different
countries all over the world.

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Company General Information
LOGO

• Vodafone offers services to more than 17


million customers in Turkey.

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Company General Information
LOGO

• The world's largest mobile network


operators:

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Company General Information
LOGO

• Vodafone is the seventh most valuable


brand in the world

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Company General Information
LOGO

• The name Vodafone comes from


Voice data fone,
chosen by the company to “reflect the
provision of voice and data services over
mobile phones”.
• Former logo used by Vodafone until
introduction of the Speechmark logo in
1998.

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Company The Vodafone main principles:
LOGO

• Vision for the future


• Interest in the customer
• Staff orientated
• Results driven

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Company The Vodafone main principles:
LOGO

Vision

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Company 3G Applications
LOGO

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Company 3G Applications
LOGO

• 2001
• Vodafone made the world’s first 3G
roaming call between Spain and
Japan.
• 2004
• Vodafone launched its first 3G service
in Europe.

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Company 3G Applications
LOGO

• 2005
• Vodafone launched 3G broadband
through HSDPA (high-speed
download packet access) offering
faster than 3G speeds.
• 2009
• Vodafone launched its 3G service in
Turkey.

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Company Prospective Technologies
LOGO

Different Applications via different


systems and networks

• 4G
• DSL/Fiber
• Mobile
• Wi-Fi

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Company 4G Technology
LOGO

• Experimentations in Germany and Italy


• Verizon wireless at America
• LTE Technology

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Company Sponsorships & Events
LOGO

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Company Corporate Social Responsibility
LOGO

• Bridging The Digital Divide


• Support to Teachers Project
• Dreams Academy
• Communication is Life

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Company Commercial
LOGO

Thank You
For
Your attention

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www.youthinaction.com
Darya Bormatenkova

Conclusions
and
Recommendations

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Company 3 Competitive Mobile Operators
LOGO

• Avea

• Turkcell

• Vodafone

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Company Avea
LOGO

• Growing fast in the corporate and


individual services
• Constantly investing in technology and
infrastructure as well as its management
• 130 projects in order to enhance its
infrastructure to a higher level

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Company Turkcell
LOGO

• Leading operator in Turkey and the third


biggest GSM operator in Europe
• Vision is to ease and lives of their
customers with communication and
technology solutions

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Company Vodafone
LOGO

• Known almost all over the world


• Leader and market trend setter
• Accompanied with the Apple iPhone, Blackberry and
other intelligent phones

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Company Turkish major GSM operators’
LOGO
market share

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Company Amount of subscribers
LOGO

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Company Investments in mobile sector
LOGO

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Company Our Recommendation
LOGO

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Company Our Recommendation
LOGO

• Vodafone is the most suitable and


successful partner, as it is most
experienced in development and
commercialization of 4G technologies

• Their experimentations about 4G

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Company Summary
LOGO

• 4G technology and Internet structure in Turkey


• Uğur Van
• Avea
• Dicle Serdaroğlu
• Turkcell
• Onur Yallcin
• Vodafone
• Nail Cağrı Yildırım
• Results of analysis and recommendations for
NTT Docomo Global Company
• Darya Bormatenkova and Yauheniya Prakhina

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Thank You
for
Your Attention

Any
Questions ?
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