Youth in Action Management Consulting Group

Implementation of the 4G technology in Turkey

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Youth in Action

•Darya Bormatenkova •Yauheniya Prakhina •Ugur Van •Dicle Serdaroglu •Onur Yalcin •Nail Cagri Yildirim

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Youth in Action

Darya Bormatenkova Partner

Yauheniya Prakhina Partner

Ugur Van Analyst
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Dicle Serdaroglu Analyst

Onur Yalcin Analyst

Nail Cagri Yildirim Analyst

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Youth in action

YiA is an independent research organization, which works together with others providing practical guidance with reliable information, analysis and recommendations to domestic and foreign business.

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Mission

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To enhance the decision making ability of its clients with full professional support To give to the client a competitive advantage over its competitors and fulfill to its responsibilities to all stake holders.

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Vision

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Satisfying our clients in a long term business relationship Close partnership with our clients Understanding business needs and keeping abreast of the latest techniques to provide the most up to date research solutions.

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NTT DoCoMo

Japan's premier provider of leading-edge mobile voice, data and multimedia services.

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Global Presence

The steadily growing scope of NTT DOCOMO's worldwide business encompasses an international network of subsidiaries, offices, research facilities and foreign partners.

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Project
Implementation of the 4G technology in Turkey

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Partners

Yauheniya Prakhina

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Main principles of YiA Management Consulting Group, General information about the project

Darya Bormatenkova

Results of analysis and recommendations for NTT Docomo Global Company

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Analysists
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Ugur Van Dicle Serdaroglu Onur Yalcin Nail Cagri YILDIRIM

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4G technology and Internet structure in Turkey Avea Turkcell Vodafone

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Ugur VAN
Analyst The Internet Market in Turkey

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The Internet Market in Turkey

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Contents

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The internet development in Turkey The internet market in Turkey The internet service provider companies in Turkey TTNET SUPERONLINE BIRI ADSLNET General information about 3G General information about 4G

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Internet Development in Turkey

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The internet came to Turkey in 24.01.1993 with METU Then, respectively EGE, BILKENT, BOGAZICI, ITU established their own internet systems In 1996 TUBITAK established Turnet. After 1998 private internet service provider company entered the market

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Internet Market in Turkey

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Turkey has 106 internet service provider company The Turkey's internet market has almost 25 million indirect internet users

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Internet Market in Turkey

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Turkey was 18th in the largest internet population at 2008 Today Turkey has become world’s 12th in the largest internet population.

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Three big internet service provider companies in Turkey

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TTNET

SUPERONLINE

BiRi ADSLNET

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TTNET, as s subsidiary of Turkish Telecom was established on 26 April 2006 TTNET has 18 million users Provide 10 Mbps speed Smart “3G mobile modem”

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The Superonline was established at 2006 Superonline merged under the same roof on 1 may 2009 with Tellcom Communication Services. SUPERONLINE has almost 5 million users Provides 8 Mbps speed

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Biri ADSLNET started to service with KOCNET at 2008. Biri ADSLNET has approximately 4.5 M users Provides 8Mbps speed

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3G Technology

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What is 3G?

A radio communications technology that will create a "bit pipe" for providing mobile access to internet-based services. It will enhance and extend mobility in many areas of our lives.

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The advantages of 3G

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Messaging, high speed internet access and multimedia communication support Positioning service provision Provides video conversation Enhanced service quality Ease of operation and maintenance Thanks to advanced security methods to provide mobile commerce environment

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4G Technology

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What is 4G?

4G is the short name for fourthgeneration wireless, the stage of broadband mobile communications that will supercede the third generation (3G)

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The advantages of 4G

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Have a wide coverage area Multi-media messaging service Video chat Portable and high-definition TV Perfect connection and global roaming across multiple networks

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3G vs 4G

Better understanding of the difference between 3G and 4G…

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3G vs 4G

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Questions

Thank You For Your attention

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Dicle SERDAROGLU
Analyst

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Contents

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General Information Corporate Structure and Values Presence of Avea in the business environment and practices Social Responsibility Projects and Sponsorships 3G Practices Expected Applications of 4G Technology

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History of Avea

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Established in 2004 Merger of Aria and Aycell Youngest Operator in Turkey Innovative and Dynamic Structure Fast Growing Most Competitive

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Avea’s Network

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Nationwide Customer Base of 12.2 Million Serving 18.5% of the Total GSM Market in Turkey Offering Services to 95.2% of Turkey's Population Value for Money Services Tailored for Every Segment of the Population Subscriber Base Growing more than Three Times Faster than the Market Average

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Sales Points among Turkey

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Corporate Structure

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Vision of being the "the most admired and preferred" mobile communications company in Turkey. Mission of being the mobile life partner of its customers, adding enjoyment and convenience to their lives with innovative and happy employees.

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Corporate Values

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Trustworthy Courageous Innovative

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Sincere Lively Cooperative

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Corporate Social Responsibility

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Vision of Investing in Turkey’s Future Involving in Long-term and Sustainable Projects and Contributing to National Development Implementation of Innovative Projects Focusing on Issues Varying from Education to Entrepreneurship and Employment, from Earthquake Emergency Action Project to Culture and Art

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Sponsorships

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Sports Events Sectoral Events Musical Events High School/University Events 3G Events

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3G Practices

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Implemented over 130 Projects Enhanced its Infrastructure to a Higher Level Provided its Customers with the Best Quality Services for 3G Invested over 90 million TL to Expand and Improve its Information technology in 2008

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Avea’s 3G Services and Products

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3G Packages “Jet Modem” Devices Internet Packages Video Calling MobilVizyon”

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Sponsorships

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Sports Events Sectoral Events Musical Events High School/University Events 3G Events

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Thank you for your attention…

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Onur YALCIN
Analyst

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Contents

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General Information 3G Applications Social Responsibility

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General Information

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Turkcell isTurkey’s leading mobile operator GSM-based communication started in turkey when Turkcell started its operations in February 1994. It is the first and only Turkish company ever to be listed on NYSE.

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General Information
Turkcell is the market leader

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Having close relations with its customers, business partners,suppliers and the community. Developing an understanding of customer values.

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General Information

Turkcell is not only the leading operator in Turkey, but is also the second biggest GSM operator in Europe in terms of subcribers.

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General Information
Turkcell enables fast data transfer and ensures easy access to data

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Turkcell EDGE Turkcell Blackberry Turkcell Connect

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General Information
Turkcell is 35th in INFO Tech 100 list, Bloomberg Businessweek

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Turkcell technology is founded in 2007 to develop products and services in information technologies. “Think” and “project Market”

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3G Applications

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Turkcell's 3G network ended 2009 with coverage of 80% of the population. Turkcell has established more base stations in the first six months since it launched the 3G technology than all the base stations it established for 2G technology over six years

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3G Applications

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As of 31 December 2009 Turkcell had invested USD7.6 billion in its operations, including licenses Turkcell has introduced “Dual Carrier” technology to Turkey and so became one of only ten companies in the world to use this latest technology.

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Social Responsibilities

Snowdrops

Bridge of Hearts

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Questions

Thank You For Your attention

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Nail Cagri YILDIRIM
Analyst

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Contents

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General Information The Vodafone’s main principles 3G Applications Prospective Technologies Sponsorships & Events Corporate Social Responsibility

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General Information

Vodafone Group Plc is the world's leading mobile telecommunications company.

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General Information

Vodafone offers services to more than 340 million customers in 30 different countries all over the world.

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General Information

Vodafone offers services to more than 17 million customers in Turkey.

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General Information

The world's largest mobile network operators:

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General Information

Vodafone is the seventh most valuable brand in the world

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General Information

The name Vodafone comes from Voice data fone, chosen by the company to “reflect the provision of voice and data services over mobile phones”. Former logo used by Vodafone until introduction of the Speechmark logo in 1998.

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The Vodafone main principles:

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Vision for the future Interest in the customer Staff orientated Results driven

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The Vodafone main principles:
Vision

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3G Applications

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3G Applications

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2001 • Vodafone made the world’s first 3G roaming call between Spain and Japan. 2004 • Vodafone launched its first 3G service in Europe.

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3G Applications

2005 • Vodafone launched 3G broadband through HSDPA (high-speed download packet access) offering faster than 3G speeds. 2009 • Vodafone launched its 3G service in Turkey.

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Prospective Technologies
Different Applications via different systems and networks • • • • 4G DSL/Fiber Mobile Wi-Fi

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4G Technology

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Experimentations in Germany and Italy Verizon wireless at America LTE Technology

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Sponsorships & Events

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Corporate Social Responsibility

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Bridging The Digital Divide Support to Teachers Project Dreams Academy Communication is Life

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Commercial

Thank You For Your attention

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Darya Bormatenkova
Conclusions and Recommendations

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3 Competitive Mobile Operators

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Avea Turkcell Vodafone

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Avea

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Growing fast in the corporate and individual services Constantly investing in technology and infrastructure as well as its management 130 projects in order to enhance its infrastructure to a higher level

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Turkcell

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Leading operator in Turkey and the third biggest GSM operator in Europe Vision is to ease and lives of their customers with communication and technology solutions

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Vodafone

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Known almost all over the world Leader and market trend setter Accompanied with the Apple iPhone, Blackberry and other intelligent phones

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Turkish major GSM operators’ market share

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Amount of subscribers

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Investments in mobile sector

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Our Recommendation

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Our Recommendation

Vodafone is the most suitable and successful partner, as it is most experienced in development and commercialization of 4G technologies Their experimentations about 4G

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Summary

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4G technology and Internet structure in Turkey Avea Turkcell Vodafone Results of analysis and recommendations for NTT Docomo Global Company

Uğur Van


Dicle Serdaroğlu
Onur Yallcin

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Nail Cağrı Yildırım

Darya Bormatenkova and Yauheniya Prakhina

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Thank You for Your Attention Any Questions ?
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