Eric Cox Steve Entezari Andre Franklin

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Social Problem Space Survey Requirements Design Innovations Prototyping Evaluation

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As technology has evolved, so has the mediums to which people are using to intimidate others This evolution has sparked a relatively new trend across the county called cyber-bullying. People can no longer simply walk away from a bullying scenario without completely removing themselves from societies; both physical and virtual Psychological phenomena, such as the Bystander Effect, decrease the likelihood of an intervention by an outside member of the community

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With the increase in email, SMS, and social media usage, much attention has been directed towards cyber-bullying and its effects. Victims of cyberbullying have been shown to be twice as likely to attempt suicide when compared to those who had not experienced the cyber form of bullying (Hinduja & Patchin, 2010). The need for our product is focused around connecting two people who, otherwise, may never have been connected; cyberbullying volunteer/resources and a victim of cyberbullying.

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66% of participants were under twenty-nine 76% of respondents were female 59% were self-reported extroverts 100% reported using Facebook 59% reported using MySpace 38% reported using Twitter 48% had bullied others
While 97% knew someone who was being bullied 100% of participants acknowledged that they do sympathize with those being bullied

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69% of our participants reported having younger siblings 52% of our participants reported having older siblings 31% were parents
76% reported that if they had a kid, they would expect that child to be more of a ³victim´ than a ³bully´¶

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System
The system will scan public messages transmitted over social media applications for key words or phrases that are pre-determined as bullying.

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Functional
The system will queue public messages that match the bullying criteria for further action by volunteers who monitor the queues.

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User ± victim/eVolunteer
The victim will receive a message from the volunteer containing information and links about ³anti-bullying´ strategies and support resources.

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eBully leverages the public information provided by social networking sites as the primary source for message scanning.

Epicenter of volunteer activity Instant Message Metaphor allows volunteers to support each other.

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Original Prototype
Incorporate ability to escalate an intervention to contact authorities/parents. Complete the interface for contacting eBully directly. Make reviewing more detailed information about threads more obvious.

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Revised Prototype
Provide system feedback after each interaction between the volunteer and the system

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Example Scenario
You are a volunteer with eBully, you see a message from Christian Harmon that you suspect to be bullying. Investigate the victim's Facebook page for other messages from Christian Harmon and send the victim an intervention message (if necessary).

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Two Main Categories
Technology/Performance
x 55% x Major Areas
x Distinguishable areas of Affordance were not Immediately Present x Feedback was Missing After Actions (like sending a message)

User Experience Issues
4. 4 3. 3 2. 2 1. 1 0. 0 Major Medium Minor

Content or Labeling
x 45% x Major Areas
x Language Used Not Easily Relatable x Misinterpreted Affordance/Semiotics (click name instead of review to look at a victim's Facebook page)

eBully http://134.68.138.37/i543/

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