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‡ The Group s South East Asian operations comprise Tata Steel Thailand. with an annual crude steel capacity of 31 million tonnes. ‡ Tata Steel has not limited its operations and businesses within India but has built an imposing presence around the globe as well. has approximately 80.1% equity and Nat Steel Holdings. formerly known as TISCO and Tata Iron and Steel Company Limited. ‡ It has operations in India. Europe. which is one of the largest steel producers in the Asia Pacific with presence across seven countries.Introduction ‡ Tata Steel . in which it has 67. is the world's seventh largest steel company.000 employees across five continents. . and South East Asia.

Vietnam. wire rods. ‡ It became a 100% subsidiary of Tata Steel in February 2004.NATSTEEL ‡ Headquartered in Singapore and is a leading supplier of premium steel products for the construction industry. ‡ NatSteel is the dominant steel producer of Singapore and owns steel mills in China. pre. . the Philippines and Australia.stressed concrete wires and strands. The business is focussed on long products and has a cumulative capacity to produce about 2 million tons per annum of rebars. Thailand.

‡ ‡ ‡ ‡ Evaluate Industrial Potential for Globalization. the brands and advertising were transferable. . global customers. Because of homogeneity of needs.TATA STEEL ‡ Identifying Business Unit. The market needs for steel was homogeneous .

is high. . where raw materials are comparatively cheaper. ‡ The raw material cost in U. ‡ The company was able to enjoy economies of scale in manufacturing. ‡ This can be offset by sourcing from India.‡ Economic factors were also favourable for globalization ‡ Because of standardization of core products.K.

the transportation costs of Tata steel will be reduced. Mittal acquiring Arcelor also forced the Tata steel to go for global strategy.e. ‡ .Environmental factors increased the potential for global strategy ‡ Since Corus had good sales network at various countries. ‡ Global moves of competitor i. ‡ Government policies like easing foreign currency restrictions both in UK and India were favourable for global strategy.

Product standardization.‡ ‡ ‡ ‡ ‡ ‡ Evaluate current extent of globalization Market participation. Integration of competitive moves . Marketing uniformity. Activity concentration.

People Culture Identify organizational ability to implement globalization Tata steel had the ability to implement globalization because of its rich experience of 99 years of running a business successfully in India ‡ Hence it had the ability to acquire big steel company like Corus. ‡ ‡ ‡ ‡ ‡ ‡ ‡ .Evaluate organizational / internal factors Structure Management processes.

. the company can reduce the cost and strengthen its competitive advantage of low cost leadership. ‡ So by movement of people. ‡ The average hourly rate of pay in UK steel was 6 times that of Brazil and 10 times that of India.‡ Diagnose scope and direction of required changes ‡ The Tata steel has to do is to encourage the transfer of people between nations.

Rationale for .


Africa and the Channel Islands.Introduction ‡ Bharti Airtel Limited. ‡ It operates a GSM network in all countries. providing 2G or 3G services depending upon the country of operation. with over 152. . ‡ It is the largest cellular service provider in India. ‡ Airtel is the fifth largest telecom operator in the world with over 207.5 million subscribers at the end of 2010. is a Indian telecommunications company that operates in 19 countries across South Asia. usually referred to simply as "airtel".8 million subscribers across 19 countries at the end of 2010.

Uganda and Zambia. Gabon. Madagascar.Sierra Leone. Bangladesh . Malawi. Srilanka and India. Niger. Seychelles. Kenya. Tanzania.World Wide Presence ‡ ‡ ‡ ‡ 3 countries in the Indian Subcontinent. 16 countries in Africa Burkina Faso. Chad. ‡ Channel Islands ‡ Jersey and Guernsey . Ghana. Democratic Republic of the Congo. Nig eria. Republic of the Congo.

000 customers representing 50% market share Airtel Ghana had about 1.2 million customers at the end of 2010 Airtel Burkina Faso is the dominant player with 1.433.Contd Countries Bangladesh Remarks Airtel Bangladesh had about 3.76 million customers at the end of 2010.5 million customers at the end of 2010 Airtel Kenya is the second largest operator and has 4 million customers Burkina Faso Ghana India Kenya . Airtel is the market leader with almost 152.

2 operator with a market share of 38%. It had about 1. Srilanka Jersey and Guernsey Uganda .Countries Remark Republic of Congo Airtel Congo is the market leader with a 55% market share. Airtel Lanka commenced operations on 12 January 2009. Airtel operates in the Channel Islands under the brand name Airtel-Vodafone through an agreement with Vodafone Airtel Uganda stands as the no.8 million mobile customers at the end of 2010.


about 60% of the Zain customers are in Africa contributing only 15% to the net profit of Zain . ‡ As on February 2010. .Bharti-Zain Deal ‡ Zain is a Kuwait based company started under the name of Mobile Telecommunication Company (MTC) in 1983 and was later rebranded to ZAIN in 2007 .

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