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Worldcall TeleCommunication (WTL)
Brief Introduction: History
(WTL), an Oman Telecommunications Company (Omantel) launched its business in June 1996 Initially the business was started with payphone operations Then with shifts in technology, innovation and dedication led us to growth in diversified businesses with a range of services designed to serve the needs of the local market In 2008 Worlcall became an associate company of Omantel after acquisition of major shares.
Worldcall Tele Communication (WTL) Business Purpose of the Company Mission Statement Worldcall Telecom Limited will demonstrate quality in all aspects of its business in a manner to be seen in as a way of Life.´They are committed to always remain ahead in delivering quality products and services conforming to the requirements of their entire internal and external customer.µ Vision To become the number one national alternative telecoms provider and a leading multi-services operator with regional and international footprint .
Wireless Local Loop (WLL) NGN (Next Generation Network) . the company·s performance is as follows. Payphone Operations Cable Broadband-Wireless Broadband Cable TV.Worldcall Tele Communication (WTL) Performance Focusing on its aim to become the number one national telecoms provider and a leading multi service operator in the region.Video on Demand Long Distance and International (LDI) and Fiber Optic Network .
Worldcall Tele Communication (WTL) Product Line Wireless Local Loop (WLL) Broadband (IOC/EVDO) Long Distance and International (LDI) Prepaid Calling Cards Local Loop (VOIP/MSAN) Payphones (Wireless and Wirelines) CATV (Analog/Digital /SVOD Metro Fiber Lease .
Worldcall Tele Communication (WTL) Structure Analysis Chairman Salman Taseer Board of Directors Kamil Aziz Naveed Tariq Directors Farooq Ahmed Effan Ibne Riaz Director of Information Technology Shahid Mahmood .
SWOT ANALYSIS .
Investing in foreign markets o Worldcall has 70.8 billion FDI came into the World call which was 15.65% shareholding in Worldcall Telecommunications Lanka (Private) Limited which operates payphone operations in Sri Lanka Reducing unemployment oCurrently only worldcall telecom sector employed 5000 workers and the amount of worker employed every day is increasing .6 percent of the total FDI.WorldCall Contribution to National Exchequer Attracting foreign investors o o Omantel acquired 488.8 million shares in WorldCall The foreign investment being attracted by the world call and during 2006-07 US$ 0.
WorldCall Contribution to National Exchequer Subtitle Placeholder GDP Contribution .
Pakistan HR and Technology o Installation of EDI technology: Records updated even after a single connection sale to help management decisions efficient Loans and Advances to the employees o Helping employees in need Rs. 2.Development of Human Resources Customer Relations o o Removing distance between customers by increasing number of franchises for better sale and after sale services Things observed at 67-C III. 2.46 million (2006 : Rs. Gulberg III.20 million (2007 : Rs.365 million) in 2008 Rs. 0.46 million . 5. Lahore.
4/ 12 =8537 RS Every laborer will get 8537 Rs a month which is not bad Push and Pull Strategy o Worldcall Multimedia is working both on push and pull strategies.Development of Human Resources Living Standard Scale (2008) Salaries. benefits expense / number of employees=living standard =(19363000 +492551000+31300)/5000 =512227000/5000 Earning per year =102445.4 Earning per month =102445. o In Pull Strategy they use a promotion strategy that calls for spending a lot on advertisement and consumer promotion to build up consumer demand . In push Strategy they use the sales force and trade promotion to push the production through channels. wages.
GSM. . In push Strategy they use the sales force and trade promotion to push the production through channels. The company consists of around 2000 telephone exchanges across country providing largest fixed line network. o Our network puts Wateen at the global forefront of the WiMAX telecoms industry. CDMA and Internet are other resources of PTCL. Worldcall Multimedia is working both on push and pull strategies.Sister company of Warid Telecom o Warid Telecom which provides mobile GSM services to over 10 million customers in 145 cities across Pakistan. Broadband services and Marketing Strategies the largest telecommunication company in Pakistan. making it a gigantic organization. The Government of Pakistan sold 26% shares and control of the company to Etisalat in 2006.Competitor Information PTCL o o Based on Technology. Wi-Tribe o Wateen Wateen Telecom is the Abu Dhabi Group·s latest communication investment in Pakistan. The Government of Pakistan retained 62% of the shares while the remaining 12% are held by the general public.
Market Share WLL Subscribers .
Market Share Fixed Line Subscribers .
Corporate Social Responsibilities WorldCall Making World a Better Place to Live Many of the issues that are being grouped under the heading of CSR are already part of the daily work of construction professionals. They include Ethics oIntegrity o Commitment o Truth Human Rights oDisability Discrimination Employee Welfare Environment oWorkplace Environment oCompany·s Impact on Environment .
php Employee oLoans and Benefits oEmployee Compensation oDifferent ways of Punishment Ethics oNot displaying the true picture.net.Corporate Social Responsibilities Application of CSR in WorldCall Environment Service without a wire (reducing visible cabling network) New cellity worldcall 100% buried fiber and exclusive owned Right of Ways for Fiber Ducts Worldcall environmental issues forum hosted by worldcall internet solutions (information regarding different issues) http://www. charging more from the customer and providing lower quality at some occasions Human Rights oDisability Discrimination .pk/advertisement_websites.worldcall.
Profit etc. Taxation.Profit and Loss Analysis Overall Analysis of Expenses. .
3 4. Telecom services Broad band Less Sales tax Discount & commission Net sales ------84.0) 2006 values in percentages 84 New product launch Why sales increase/Decrease Market skimming strategy was used by Worldcall to attract more customer The broad band service is relatively new in the market The decrease in sales of telephone wireless services are numerous external factors influencing demand.Profit and Loss Analysis Turnover Comparison 2008 values in percentages (6) 21 (28) 1.5 2007 values in percentages (18) 29 (18) (65) (1. such as competition.4 % . population taste etc.
Gross Profit Analysis Comparing Major Expenses Why expenses increase/Decrease The company purchased and installed much equipment in prior years so the expenses incurred installing the equipment is higher as compare to the years coming after that PTA·s recent reduction in cost of Domestic Private Leased circuit by 35% International Leased circuit by 39% and international bandwidth cost by 40% .
Operating Cost Analysis Comparing Major Expenses Why Expenses Increase/Decrease Depreciation increasing rapidly because the company is investing more in fixed asset Marketing expenses are increasing because of new product promotion and competition The company bought oracle 9i server for better internal and external communication. .
Profit Before and After Tax Comparison .
000 150.802.802.000 150.000 750.000.26) (10.142.000 .11) (7.000 254.000.000.000 254.Profit Before and After Tax Financial Costs Eating up Profit 2005 2006 2007 2008 Financial Costs increasing rapidly as you can see in the table Long term loans increasing with time STEPS TAKEN TO CONTROL THE EXPENSES Expensive Debt Retirement Advances and loans to suppliers associated company Finance cost (3.000.000 50.142.65) (4.23) Major Lenders Habib Bank Limited National Bank of Pakistan Muslim Commercial Bank Limited Askari Commercial Bank Limited 750.000 50.
124.503 2500 2008 76.217.535 89.280 5.939 234.569 802.741 2007 623.953.401 42.261.728 25.Profit Before and After Tax True Picture of Earnings 2005 Net income ADD interest Add Taxes Add depreciation & amortization Total EBITDA (19.272 86.943 3570 46.309 3.536 179.610 454.652) 24.273 63.610 312.837 58.979 2006 947.497 2932 39865644 2042814 1372646 1518023 .092 (82.905) 662.743.218 460.
future plans and details about the franchises and telephone numbers of CRM and other customer related departments. . Secondly online payment option.Conclusion Some solutions to the problems WorldCall website Although the Worldcall has a website but it needs a lot of modifications. It should be more detailed having information about all the packages. Fourth the website should be updated on regular intervals. Sustainable growth They are lending a lot of money from outside. Firstly all the services of Worldcall should be merged on one site. Use of ERP The ERP will help them to combine their entire sectors and further more all the departments will be connected with each other. if the growth is sustainable they can expand with the help of their own resources. Thirdly FAQ should be there on the site.
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