SALES PROMOTION ADVERTISING All activities involved in presenting to an audience a nonpersonal, sponsor-identified, paid for message about a product or organization. Demand stimulating devices designed to supplement advertising and facilitate personal selling. Sales PROMOTION represents those marketing efforts that are supplementary in nature, are conducted for a limited period of time and seek to induce buying.
SALES PROMOTION ADVERTISING All activities involved in presenting to an audience a nonpersonal, sponsor-identified, paid for message about a product or organization. Demand stimulating devices designed to supplement advertising and facilitate personal selling. Sales PROMOTION represents those marketing efforts that are supplementary in nature, are conducted for a limited period of time and seek to induce buying.
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SALES PROMOTION ADVERTISING All activities involved in presenting to an audience a nonpersonal, sponsor-identified, paid for message about a product or organization. Demand stimulating devices designed to supplement advertising and facilitate personal selling. Sales PROMOTION represents those marketing efforts that are supplementary in nature, are conducted for a limited period of time and seek to induce buying.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
All activities involved in Demand stimulating devices
presenting to an audience a designed to supplement advertising nonpersonal, sponsor-identified, and facilitate personal selling. paid for message about a product or organization
Any form of paid or public Short term incentives to
service presentation and encourage the purchase promotion of ideas, goods, or sale of a product or or services by a sponsor. service
Sales Promotion is the direct inducement or incentive
to the sales force, the distributor or the consumer with the primary objective of creating an immediate sale.
Sales promotion represents those marketing efforts that
are supplementary in nature, are conducted for a limited period of time and seek to induce buying. MAJOR TYPES OF SALES PROMOTION
Promotions offered by manufacturer to retailers are known as
“Trade Promotions” whereas promotions offered by retailers to consumer are known as “Retailer promotions”
Part of push strategy
Generally in the form of
a: Price cuts b: Display c: Free goods d: Retailer coupons e: Contest premiums f: Discounts In some categories sales increases by more than 50% CONSUMER PROMOTIONS
Consumer is the ultimate target of all sales promotion activities.
The manufacturer offers promotions directly to the consumers.
Part of pull theory
Generally in the form of
Value pack (x% more) Price Pack (“bachat scheme”) Coupons (discount on next purchase or on a specific variant Sampling (T-party by Nestle+Lipton+Lu) Bonus pack Sweepstakes Refunds
American market - sales promotion expenses as a %age of
total advertising and promotion expenses. 1984 – 66% for consumer durables and 58% for nondurables 1985 – 76% major appliances purchased on deal. 1986 – boom in sales promotion agencies
1986 – 19.3% of total sales in departmental stores and
15% of total sales in specialty stores on deals 1987 – 64.8% of combined advertising/promotion budget spent on promotions. 1988 – Packaged goods manufacturers distributed 221.7 billion coupons. Generally more deals on packaged goods – long history associated with packaged goods, specially food items. ** TRENDS IN SALE PROMOTIONS
Marketing Management for Beginners: How to Create and Establish Your Brand With the Right Marketing Management, Build Sustainable Customer Relationships and Increase Sales Despite a Buyer’s Market