INDEX

Sr. No. 1 2 3 4 5 6 7 8 9 Synopsis Introduction of Radio Radio City 91.1 FM Red FM 93.5 FM My FM 94.3 FM Radio One 95 FM Vividh Bharti 96.7 FM Radio Mirchi 98.3 FM Gyan Vani 105.6 FM Particulars Page No. 3 6 8 12 17 21 25 30 36

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Sr. No. 10 11 12 13 14 15 16 17 18 Questionnaire

Particulars

Page No. 40 48 50 53 71 81 88 89 90

Graphical Representation & Analysis Personal Information Preferences Ratings Statistical Analysis Recommendations Conclusion Bibliography

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300 person Sample Unit:Business Service Profession Household Student Unemployed Data collection:Primary Data :  We have personally visited all the radio station and had inquired about their marketing strategies and working.Synopsis Objective:To find out the most popular radio station among the listeners and the leader of the radio industry. Secondary Data : We collected secondary data from internet & publications of radio stations. 4 . We use the questionnaire technique of data collection to find consumer preference. To know about the different marketing strategies which the radio industry use to capture the market from different stations. To find the level of satisfaction among the listeners. Sample size:.

Music is most important for listeners as well as the radio channels.Data analytical methods:      Findings:Radio mirchi leads the radio industry. Recommendations:Radio channels should broadcast more music & less of advertisements. Pie chart Bar graph Line graph Arithmetic mean Analysis of variance Correlation 5 . People of all age groups listen to all radio channels but all the channels are unable to attract people of all the age groups.

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when the first phase of radio privatisation was announced. this simply means that more 60 million people have access to radio-on-the-move. FICCI ± PWC) 7 .1700 crore (US$ 425 million). Industry revenues. too. no one really expected that radio would make a strong comeback. The song was sung when television and then the internet were privatised ± before the radio was. The statistics are inspiring: it is estimated that 25% of mobile subscribers in India have radio enabled Mobile phones. By 2011 they are projected to reach Rs. For 2006. Therefore. in 2000. In 2001. billings are estimated at Rs. 500 crore (US$ 125 million) growing at 28% cumulatively. Thanks to FM becoming mobile phone compatible. radio has indeed become the constant companion of people 24 hours a day. (Source: The Indian Entertainment and Media Industry a Growth Story Unfolds. are showing an upward spiral. Today there are more than 250 of them beaming across almost 70 cities in India.RADIO INTRODUCTION With the advent of television and the decline in sales of radio sets and portable transistors the lyrics for the dirge of the radio were being written. It¶s something that newspapers and TV will never achieve. seven days a week. the first Private FM radio station went on air. It¶s been a fairy tale return.

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‡He/she must have good voice quality. They want following qualities in an RJ. It was started in Ahmadabad on 7th July 2006.RADIO CITY (91. ‡He/she must be mass communication graduate.10. He has to pronounce each and every word appropriately. They don¶t depend on outsource for research. 000 salaries per month) RESEARCH METHOD Radio city used to do internal research to get the info regarding test of people. It was done in Bombay.1) HISTORY Radio city was firstly started in 1987 in Bangalore. ‡He/she has to be creative. RJ ‡ Radio city train RJs in a way so they can be able to portray the feeling of songs. TARGET GROUP Radio city targets only A & B class (above Rs. ‡He/she must be localized. They modify it according to local public. Radio city has adopted a system in which they called 100 people in a room to listen music then they take suggestions from them. 9 . He has to create new and new ideas and execute them in utilized manner. From 1994 to 2004 it has started another twenty stations from which sixteen are live and another four are network.

They want to get more interaction with people through contests and gifts. And weakness is lack of marketing. They have around 160 members in community of orkut. STRENGTH & WEAKNESS Radio city feels that their strength is their creativity in music. They don¶t have any media partner. Recently they have organized ³SURO KA SARTAJ´. EVENTS Radio city organizes many events to get direct contacts with public. They are as follows: 1) Programming 2) Marketing 3) Sales 4) IT 5) Admin ADVERTISING RATES At prime time At non prime time : .Rs. WEBSITES Radio city has a web site named as planet radio city.45/sec COMPETITORS Radio city seems Radio mirchi as its competitor.com. 10 .DEPARTMENTS Radio city has five departments. The station has been criticized for multiple format changes and presenter lineup. People do visit on this site. FUTURE PLANS Radio city creates new ideas keeping in mind different festivals and seasons. This site gets regular responses on blogs. Radio city used to sell songs on this site.Rs.55/sec : .

‡As a part of social responsibility every employee has to donate Rs. ‡Radio city does free publicity of social events. 11 . ‡Recently Radio city has organized AIDS AWARENESS DAY on 1st December.500 per year to help age or cry.SOCIAL RESPONSIBLITY ‡Radio city twice in a year organizes social awareness programs.

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as well as minority holdings of Hyderabad-based IT company Value Labs. "Mera Wala Gana". with a 48. Gwalior. Lucknow.Red FM 93. Trissur. Indore. Kolkata and Pune in addition to Bhopal. S FM or Suryan FM was re-branded into RED FM across 38 cities in INDIA. Mysore. Kanuri. The channel is owned by Kalanidhi Maran. In one of the recent developments at Super Hits Red FM 93. Astro. with stations broadcasting at 93. Kozhikode.5 megahertz in the cities of Mumbai. "Mumbai Local". Asansol. Warangal. Shillong and Aizwal. "Indore Beats" and "Nomoshkar Kolkata".9% stake. Bangalore. "Super hits Music Show".5 ABOUT RED FM:Red FM is an Indian Fm radio brand. 13 . Tirupathi. Kochi. Gulbarga. Virag the recipient of the esteemed Stardust Award for standout performance as a lyricist is from advertising background. Guwahati. Kanpur. Delhi. Rajkot. Bhubaneswar.5 Virag Mishra joined the team as a National Creative Head. It was acquired from India Today promoter Living Media in January 2006. Jamshedpur.1". playing a mix of Hindi and English songs. Their punch line is 'Bajaate Raho' (Keep Playing). "RDX". Nasik. It was launched in 2002. "Dilse". Allahabad. Hyderabad. Jaipur. the programming is now 100% exclusively Hindi. Jabalpur. Nagpur. Ahmedabad. Siliguri. However. Vijayawada. NDTV. As per the Radio station Bajaate Raho means: ‡ keep playing music ‡ Kisiki Bajana (for fun) The most widely broadcast shows include "Morning No. Aurangabad. Rajahmundry. Starting August 14th 2009. Gangtok. Trivandrum. "One Two ka Four". Mangalore. Vadodara. Vizag. Varanasi.

‡In Ahmedabad radio is known as Radio Mirchi. In programming there is programming head: Producer RJ TARGET MARKET Market Target is people of age group 25-30years.5 cores to set up Red fm in Ahmedabad.RED FM (93.5) in Ahmadabad:They have invested more than Rs. DEPARTMENTS:It has mainly four departments. COMPETITION:They don¶t consider any radio channels as a competitor. STRENGTH :‡It has unique frequency and name all over India. ‡Marketing ‡Sales ‡Programming ‡Technical. ‡It has 51+ radio stations all over India. 14 . ‡It is supported by the sun TV ( strongest group in south) WEAKNESS:‡It has late arrived in Ahmedabad.

(peak hrs : Morning and Evening) 15 . For checking their pronunciation they consider µsa¶ and µsha¶. They have to make their own script with their own creativity. Schedule of the show is decided before 1 day. ADVERTISEMENT RATE Ad charges depend upon two types: ‡Discount Rate ‡Card Rate Rates are charged per second. RJ¶s has to search sites and newspaper for the daily news and for there script. Later analysis is done on this ideas and decision are taken. FUTURE PLANS:Future plans are decided by organizing conference where all sit together and new idea come up. Rate also depends on prime time and non-prime time.CRITERIA FOR RJ¶S:Script is provided to them both written and for reading.

LAUNCHING Before red fm was launched it had put up hoardings like the following one on strategic locations all over the city. When it was finally launched the hoardings changed to the following. 16 .

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Raipur. Jaipur.MY FM (94. HISTORY It has 17 stations all over India. Udaipur. It was launched in Ahmedabad on 21st July. 2007. Synergy Media Entertainment Limited is a wholly owned company of the Bhaskar group who has acquired these licenses in the following cities Indore. In order to utilize the immense print potential of the group in some of the major cities and towns of the country. Jaipur the first station was launched on 28th May. Jalandhar.67 crore readers . Gwalior. Jodhpur. Ajmer. and Nagpur. The new wave of private FM radio which started in 1999 prompted the group to make a foray in FM where the group decided to apply as a serious contender in the second round of license allotment by the Government. Kota. Amritsar. 2006. the group strategically bid for 18 licenses and won 17 out of them. the only one left out being Baroda. 18 . Surat. Ballarpur. Jabalpur. Ahmedabad. Chandigarh.3) ABOUT MY FM The Bhaskar Group is one of the largest media groups of the country and is the largest read newspaper group in the country with over 2. Bhopal.

STRENGTHS My Fm¶s strength is that it has trained RJ¶s with it. As it is a right reflection of the one-to-one relationship with an emotional ownership of the medium with the listeners. FUTURE PLANS Competing more aggressively to other radio stations to grab more listenership & business. ‡Continuous events for branding.3 over all stations. liking & disliking of listeners. ‡Survey in events for opinions. It has Strong Media Background of Divya Bhaskar.The Brand The brand was decided as MY FM. It does Local Branding. WEAKNESS Radio Mirchi ± A very Strong Competition. TARGET MARKET It targets all groups of listeners based on the time of day but mainly focus on youth as they form majority part of the listeners. Marketing strategies They carry out: ‡Continuous contests for listenership. The Brand operates at the single frequency: 94. 19 . It plays only Different Music.

and Xavier¶s college for navratri. MARKET SURVEY For market survey MY FM used to depend on ‡Clients Survey ‡Consumer Survey ADVERTISEMENT MY FM¶s advertisement card rate per sec. WEBSITES They have their web site but there is No good response on it.EVENTS My FM does only Public events & not private ones. This is open to public up to the age of 26 years who has spontaneous voice and quality of creativity. Rajpath. DEPARTMENTS ‡Programming ‡Accounts & Administration ‡ Sales ‡ Technical 20 . It has tie up with Karnavati. RJ HUNTS For RJs they used to organize RJ HUNTS. is Rs 110.

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they play music only for entertainment.5 MHz in Mumbai till 2006.0 MHz It was known as Go 92. Weakness:Their weakness is only that they don¶t play Guajarati songs. ´ Maximum music fata fat´-This line is the strength of their music. In the last financial year Radio One grew 48% percent in revenues despite the slowdown and grew in operating profits by 79%. 2006 in Mumbai before going national in 6 more cities. The station broadcasts at 94. Here in Ahmedabad in radio one 10 to 100 one is 4 employees are working. Radio One in A¶ bad Radio one was launched in Ahmedabad in year 2007. Strength:They believe that no one is their competitor.5 FM and was broadcast on 92. Chennai. Delhi. 22 .0) HISTORY: Radio One was launched on June 8.3 MHz in all cities except in Ahmedabad where it broadcasts on 95. It is a joint venture between Mid-day Multimedia and BBC worldwide and operates in 7 metros namely Mumbai. It is the fastest growing radio station company in the metros headed by Vineet Singh Hukmani who is their Managing Director. It is positioned as a metro innovator.Radio One (95. Radio th radio station in a¶ bad. They play songs as per the choice of youth. old songs and ghazals. Pune and Ahmedabad. Kolkata. Bengaluru.

Their target market is mainly youth i. Gifts :They are giving gifts targeting the youth like food vouchers and movie tickets.radioone. baliza vouchers etc.Target market:They play only bollywood songs and. bollywood songs. programs on AIDS to give information to the people and they are going to take people who are suffering from AIDS around a¶ bad. age group of 20-30. RJs:They select RJ¶s mainly on the basis of their voice clarity & performance in interview and qualification which is required. they play songs as per their choice i.They get a response on website through face book. play 13 songs per hour. 1) administrative 2) finance 3) sales 4) marketing 5) programming. Events:They organize events only for youth. In coming days they are going to organize program on women¶s development. and IT.e.e. they celebrate children¶s day. 23 . Hence. Who win events then they call him/her ³music ka sahenshah´.in . And they can continue if he/she wants to do the job. Social Responsibility:In social responsibility. Website:They have their launched web sites named www. They give training to RJ¶s after selection. Departments:There are 6 departments.

and IT.9:30 to 18:30 Sunday: .800-900/10sec. programs on AIDS to give information to the people and they are going to take people who are suffering from AIDS around a¶ bad. they celebrate children¶s day. And they can continue if he/she wants to do the job. RJs:They select RJ¶s mainly on the basis of their voice clarity & performance in interview and qualification which is required. In coming days they are going to organize program on women¶s development. Departments:There are 6 departments. Hours of operation Monday to Saturday: .Closed Their delay time is 8sec.Social Responsibility:In social responsibility. 24 . Their card rate for advertisement is Rs. They give training to RJ¶s after selection. 1) administrative 2) finance 3) sales 4) marketing 5) programming.

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It presents a mix of film music. These 40 Vividh Bharati stations are known as Commercial Broadcasting Service Stations and are located at all major and commercially vibrant cities covering 97% of the Indian population. short plays and interactive programmes. 'SEHATNAMA'. From time to time new programmes were introduced like 'BISCOPE KE BATEIN'.. All these programmes are produced centrally at Vividh Bharati Service. 'JAIMALA'. 'SARGAM KE SITARE'. are still distinctly recognized by the listeners. and Mumbai and up-linked to the satellite. 'INSE MILIYE'. 'HAWA MAHAL'. Borivili. skits. Some of the old popular programmes of Vividh Bharati are 'SANGEET SARITA'. through which not only the family members of the soldiers. &' HELLO FARMAISH'. 40 Vividh Bharati stations across the country down-linked these programmes through captive earth stations provided at each of these AIR stations. Some local programmes windows are also provided at these stations to give regional flavor to the listeners. but even a layman including young and old conveyed their best wishes to the soldiers to keep up their morale.. 'CELLULOID KE SITARE'. 'BHULE BISRE GEET'.Vividh Bharati The popular Vividh Bharati Service of All India Radio was conceptualized to combat 'Radio Ceylon' in 1957. 26 . In 1999 Vividh Bharati Service proved its success connecting Indian Soldiers posted on remote border areas to their family members through a special programmes entitled "Hello Kargil". 'CHHAYA GEET' ETC. Within no time it proved to be a popular channel of every household. The service provides entertainment for nearly 15 to 17 hours a day.

directors and music directors have found way to express their experience and opinion through the Vividh Bharati Platform. lyricists. . AIR had been receiving advertisements through its registered agencies only. A single window booking facility is available in CSU to facilitate bulk booking with a single contract. 27 . located in each state capital responsible for booking for their entire state. This service now enjoys global listenership through Direct to Home Service (DTH) besides other 11 channels of All India Radio. Further details of CSU are available at their website" www.Eminent actors. commercials were extended to Primary channels including FM & Local Radio Stations in a phased manner.org. Advertising on Radio is not only cost effective to the advertisers but also has the potential to reach far flung areas where no other mass media has succeeded in making any tangible dent. renowned writers. In remote and far flung areas. direct clients are also entertained by all AIR stations. With the changing demand of the environment. To 0600 hrs. There are 15 main CBS Stations. Special programmes entitled "Ujaale Unki Yaadon Ke" takes the listeners into the world of nostalgia dipping into the memories of the artists of the yester years.in". Some of the popular programmes of Vividh Bharat can also be heard on our National Channel from 2300 hrs. canvassers are appointed for bringing in local business. Besides there is a Central Sales Unit called as CSU at Mumbai meant for booking for more than one state. play back singers. With the advent of new technology the transmission of programmes gradually migrated from earlier medium wave transmission to high quality digital stereo FM. Realizing the role of advertising in accelerating the social and material progress of the country. Commercials were introduced initially in the Vividh Bharati Service in the year 1967 on an experimental basis.csuair.

Sponsorships on the Primary Channels are accepted in the rural programmes. Jaipur.e. Thiruvananthpuram.m to 12 and 6. Delhi.m Centers of Vividh Bharati It gas many centers in India named A¶ bad. 28 . including listenersµ choice. Bhopal. one each at Madras.15p. film/light music (Indian and Western). The popular Vividh Bharati Service provides entertainment for more than 14 Hrs.15p. Banglore. Sixty per cent of the time of the stations is devoted to film music and the rest is earmarked for devotional music. Advertising on AIR is very inexpensive. light music and spoken work programmes in the form of short plays. Srinagar. Patna.30 p. Chandigarh. 500 to send a message to millions of listeners across the country.m broadcasting is done from Mumbai. plays and other popular programmes. carry the Vividh Bharati Service without the commercials. women's programmes. Haidrabad. a day from all the centers. Mumbai and Guwahati.It has 32 stations in all over in India At 10 a. Chennai.And there is no broadcasting in between this time period i. About Vividh bharti Vividh bharti main broadcasting chamber is in Mumbai.At present there are 36 Vividh Bharati and Commercial Broadcasting Stations operating in the country.Kolkata.m to 6. It costs less than Rs. at 5.m to 7p. talk lets. interviews etc. Mumbai. Three short wave transmitters. Kanpur. Cuttak.

It has more experienced people with it. Strength:It has bank of lots of songs than others.Regional channel is of 200 kilo watts. They are not used to give gifts and organize events for promoting and marketing purpose. Vividh bharti fm 2. Urdu. It is played in all language Hindi. They target market mostly in urban area. They don¶t believe in competition.In comparison of other radio channels staff of Vividh bharti is less. and Sindhi. Weakness:Invention of TV has given negative impact on listenership of Vividh bharti. They play songs on the bases of survey.Vividh bharti in Ahmadabad:Vividh bharti launched in Ahmedabad in 1949 with two channels named: 1. It¶s Main language is Hindi. They are not used to bargain in case of advertisement rates. 846 kHz main station Vividh bharti entertainment was started in 1970. They are used to play theme based songs. 29 . They focus on whole market not on particular segment of they market. Gujarati.

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Times FM. the government decided not to renew contracts given to private operators. who developed their own program content. This pushes the Radio Mirchi presence in 32 centers. Vizag and Goa to private operators. It sold airtime blocks on its FM channels in Indore. till June 1998. The Times Group operated its brand. the government announced the auction of 108 FM frequencies across India. Until 1993. and thus started its operations under the brand name Radio Mirchi. Times decided to start radio channel to address the mass audience as advertisers can be attracted by showing a low cost per thousand. Delhi. Indore was the first city in India having grade of first private radio channel. ENIL won the largest number of frequencies. Hyderabad. All India Radio or AIR. Kolkata. Second round of licenses In January 2006. a government undertaking. Radio Mirchi bagged 25 frequencies in the second wave of licenses that were issued by the Government of India. After that.3) History As Times group is involved in all media channels hence decided to start a new venture with radio channel.RADIO MIRCHI(98. First round of licenses In 2000. The original avatar of Radio Mirchi was Times FM. was the only radio broadcaster in India. Mumbai. In the first wave of launches. The government then took the initiative to privatize the radio broadcasting sector. 31 . Radio Mirchi began operations in 1993 in Indore.

But it¶s not just in the metros that Radio Mirchi scores.The company grew 43. In the new Radio Audience Measurement (RAM) launched by the TV ratings company TAM. 2007 the company¶s revenue was Rs.50 crore (US$ 40. This is the highest of any station in these three cities combined.7 million listeners (Source: Indian Listenership Track Wave 4 ± 2007). 170 crore (US$ 42. Delhi and Bangalore by logging a combined weekly listenership of approximately 11. Radio Mirchi dominated Mumbai.6% in the financial year 2006/07. Today. 32 . The channel¶s strength can also be gauged from the fact that Radio Mirchi¶s total daily reach in the metropolitan cities of Mumbai. Delhi and Kolkata was 7. It has received due recognition from several quarters. This makes the channel the most valuable network for advertisers. As on date all 32 stations are on air.3 million (RAM week 02. Radio Mirchi has gone from strength to strength. This is higher than the all India reach of the leading satellite TV channel. In the first nine months ended December 31.Achievements Since launching its first station in Indore in 2001. 162.63 million) up 32. in its space.5% over the previous year. had an estimated 45% market share (Source: internal data). it is one of the largest private FM radio networks in India with licences in 32 cities. Radio Mirchi has the distinction of being the only private radio broadcaster to have licences in all of India¶s fourteen cities with a population of over 2 million. 2008). Not surprisingly Radio Mirchi is also a favourite with advertisers. Across its 32 cities this perky entertainment brand reaches out to an estimated 22 million listeners every day. With revenue exceeding Rs.5 million) Radio Mirchi.

Radio Mirchi won four of the six RAPA awards received by radio broadcasters from the Radio and Television Advertising Practitioners¶ Association of India in 2004; and seven out of eight in 2005. Radio Mirchi is also the only media brand to have won Gold for Best Activity Generating Brand Loyalty and a bronze for Best Activity Generating Brand Awareness and Trial at the 2004 Promotion Marketing Awards of Asia. In 2007 Radio Mirchi won four RAPA Awards. It also won two Gold at the Ad Club Kolkata and Gold at the Ad Club Bangalore Awards function. In 2006 Radio Mirchi was conferred the status of Super brands in India.

RADIO MIRCHI IN AHMEDABAD: Radio Mirchi began operations in 2001 in Ahmedabad. It undertook around 1 year research before actual launch in Ahmedabad. It was the first private radio station in Ahmedabad. It is a regional channel. Radio Mirchi broadcasts in nine different languages all over India. They play only super hit songs as per survey done by A C Nelson. They have a tie-up with movies. On one hand they promote the movie & on the other hand the hoarding or a banner of radio Mirchi is shown in the movie. They have exclusive radio partnership i.e. If any other radio station has been involved in the tie-up with movies or any other activity then Radio Mirchi will take their hands back. RJ¶s Qualification: 1)Spontanity 2)command on language Strengths: Radio mirchi¶s strength is its brand name, music & its RJ¶s. Weakness: There is only one weakness of radio Mirchi i.e. more advertisements as per listeners.

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Gifts: Mainly the listeners are satisfied with the gifts given by Radio Mirchi .Gifts are mainly like food vouchers, movie tickets, passes for any kind of show etc. They have a special lock system for the selection of the winner. Once the person is selected as a winner then he/she will get a chance to be selected only after Cambria (Headings) r 3 months. It is all computerized. For birthdays they daily get a call of 150 people who want to wish someone a happy birthday. From that 4 lucky people are selected randomly and from that 1 or 2 gets a call from Radio Mirchi wishes them happy birthday. Even Birthday cakes are given to birthday boy or birthday girl on their birthday. Advertisements rate: The card rate of Radio Mirchi is Rs 82 per second. Minimum rate is Rs 10 per second. Events & public relations: They used to sponsor many events as per the festival & seasons to keep in touch with local public. They used to sponsor the garba in navratri, children¶s special in children¶s day, DJ party on 31st December and the list goes on. They used to keep in regular touch with people by the way of contests, Quiz etc. . Target Market: Radio Mirchi¶s core target audience comprises the youth and young working adults (18-34, SEC AB ± male and female).To cater to the specific needs of these audiences, listenership patterns are carefully researched and content developed accordingly. As per ARS media survey Radio Mirchi has 82% market share whereas next is Vividh bharti with 42% & radio city with 17%. This survey is based on 15 minutes continuous listening of any radio station.

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Social Responsibilities: Every individual has some responsibilities towards the society. In the same way Radio Mirchi is also found to be responsive to the social causes by way of giving programmes on air & in the field. On air means they record the audio book for blind people by whom it becomes easy for them to study or understand the content. In the field means they have a tie-up with NGO for giving regular donations. Website: Radio Mirchi has its own website in which more than 3.5 lakes people had got registered in India and 10000 people in Ahmedabad. They are getting great response from their website. By this means too they keep in touch with the people. Departments: There are mainly four departments in Mirchi Station which controls the activity taking place in the workplace. They are listed as follows: 1)Programming 2)Marketing 3)Sales 4)Administration Delay time is mainly 1 to 2 seconds. This mainly depends on the RJ. Maximum delay time is 7 to 8 seconds.

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Gyan Vani
INTRODUCTION:The Govt. of India, Ministry of Information & Broadcasting has given license to Indira Gandhi National Open University (IGNOU) for running 40 FM stations (Gyan Vani 105.4 MHz) for the sole purpose of educational broadcasting. Ministry of Human Resource Development (HRD) has nominated IGNOU as the nodal agency to implement the scheme, for which purpose Ministry of Telecommunications also allotted frequencies. Department of Higher Education, Ministry of Human Resource Development (HRD) has agreed to offer all support in running the FM stations. IGNOU has been given right to identify and select the Partner institutions and negotiate and settle the terms with them for their cooperation. Netaji Subhas Open University has consequently been selected as one such partner institution. The Gyan Vani Kolkata FM channel was born of a Memorandum of Understanding signed recently between the two universities. Gyan Vani Kolkata, an FM Channel dedicated to education, set up by Netaji Subhas Open University (NSOU), went on air at 4 p.m. July 7, 2003 from the University's new audio studio at Garcha Road. Prof. Satya Sadhan Chakraborty, Higher Education Minister, Govt. of West Bengal inaugurated the channel. Prof. H. P. Dikshit, Vice Chancellor, Indira Gandhi National Open University (IGNOU) and Chairman, Distance Education Council (DEC) and Prof. Surabhi Banerjee, Vice Chancellor, Netaji Subhas Open University also delivered talks in the inaugural programme. Prof. Pabitra Sarkar, an eminent educationist and former Vice-Chairman, West Bengal Council of Higher Education was also present on the occasion. He was the first expert to talk on a specific subject on the channel

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Vision: Gyan Vani Kolkata endeavors to bring about educational and social development of the community through radio. This was to expand to 40 other cities in two years.6 hours in the morning from 6am to 12noon and 10 hours in the evening from 1pm to 11 pm. Programme Structure:This layout chart is for Gyan Vani Kolkata as per our mission incorporating education and community development etc. History:In March 2000. with the involvement of the students. Presently programme is being broadcast for 16 hours a day. young people. educational institutes and other organizations working in the field of education. particularly the disadvantaged and physically challenged through their participation. the Ministry of Human Resource Development (MHRD) had been given a frequency for educational broadcasting in each of the 40 cities. participatory. The ministry handed the task to IGNOU as it already had some experience telecasting education on Gyan Darshan. cultural heritage and indigenous knowledge system of the people by building larger collaborations and strengthening partnerships at a local level. Gyan Vani Kolkata will be an interactive. Programme Strategy:It depends on the ingenuity of the Station Manager and the people involved making the programmes interesting and useful by way of presentation and production. Mission:The objective is to reach and hear millions using rich oral traditions. IGNOU started broadcasting in Coimbatore. when FM frequency licenses were auctioned. Lucknow and Vishakhapatnam. educational initiative to bridge the gaps between the educationally privileged and the deprived. 38 . It seeks greater empowerment of the people.

Ministries such as Agriculture. Adult Education. besides National level Institutions such as NCERT and State Open Universities. Rural Development. central and state government ministries or departments. there are a lot of subjects. Environment. Health Care. NGOs. Employment News. Description:Gyan Vani is an educational FM radio station in several cities of India. government organizations. The medium of broadcast is English. Women and Child Welfare. Each nodal centre is provided with media from Indira Gandhi National Open University (IGNOU)'s Electronic Media Production Centre. non governmental organizations. Consumer Protection.. which will help identify the Gyan Vani with the given area and the community. Each Gyan Vani Station has a range of about 60 km. Community Development. Women's Empowerment. UN agencies. The centre serves purposes of production. which will be covered with adequate attention like Career Counseling. etc.Besides education. Gyan Vani stations operate as µmedia cooperative¶ with the day-to-day programmes being contributed by various educational institutions. Sports and Mother & Child Care etc. Health. Hindi or language of the region. Science & Technology. 39 . The facilities available at the media production centre are shared with various educational and training institutions. corporate bodies and other sectors. will be given to make the programme format interesting and vivid in character. A good sample of folk song and music etc. dissemination and transmission of educational material.

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41 .Questionnaire A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents. they can only collect self-reports of recalled past action or of prospective or hypothetical action. As noted by Earl Babbie. The questionnaire was invented by Sir Francis Galton. We have also used this technique to collect our primary data about consumer preferences for radio industry. this is not always the case. ³Surveys cannot measure action. The questionnaire we prepared for the data collection is attached in the following pages. Although they are often designed for statistical analysis of the responses. The data thus collected has been used for graphical representation & statistical analysis of the consumer preferences.´ It is not known the degree to which over-reporting due to the social desirability of the behavior in question affects the overall results. Nor is the effect of underreporting known. although it does appear to be present in a small percentage of the data.

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In a pie chart. usually on small data sets. and is created by connecting a series of points that represent individual measurements with line segments. is proportional to the quantity it represents. bar graphs & line charts to present our data. We have used pie charts. which displays information as a series of data points connected by straight line segments. the sectors create a full disk. illustrating percents. A pie chart (or a circle graph) is a circular chart divided into sectors. thus the line is often drawn chronologically. Bar charts are used for comparing two or more values that were taken over time or on different conditions. Together. 49 . A line chart is often used to visualize a trend in data over intervals of time. the arc length of each sector (and consequently its central angle and area).Graphical Representation & Analysis Graphical representation of data is one of the most commonly used modes of presentation of data in an interesting way. It is an extension of a scatter graph. A line chart or line graph is a type of graph. A bar chart or bar graph is a chart with rectangular bars with lengths proportional to the values that they represent.

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The least samples are found in the age group of above 45. We have concentrated on the youth section as they are the major target group of the radio industry. 51 . GENDER The samples selected are equally divided as far as the gender is concerned.AGE GROUP In this pie chart we can see that the major part of the sample lies in the age group of 15 to 30 years. We have selected the sample in this way as we came to know from our visits to radio stations that they do not differentiate between the genders while targeting listeners. The age groups of 30 to 45 years & below 15 years is 14% & 15% respectively.

2% of the samples are unemployed. The rest of the income groups are around 10% of the total sample.OCCUPATION In the previous charts we have seen that the majority of the sample lies in the age group of 15 to 30 years. service. 52 . profession & household work. The salary shows the income level & thus would make it possible for us to compare the preferences of different income groups. thus most of the sample is concentrated in the students section as far as occupation is concerned. SALARY The majority of samples are earning less than 5000 as majority of them are students. We also have 7% to 9% of samples involved in business.

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54 . From the sample of 300 people about 84% of the people listen radio while a very small part of the sample i. 16% does not listen to radio.e.Do you like to listen to radio stations? Particulars NO YES Total No of Respondents 49 251 300 Percentage 16% 84% 100% From the above pie chart we can see that maximum people listen to the radio.

Yes Particulars HABITUALLY OCASSIONALLY Total No of Respondents Percentage 121 48% 130 52% 251 100% The above pie chart reveals that the number of people listening to radio habitually & those listening to it occasionally are equal. 55 . There is an ignorable difference of 2% among them.

While 27% of them use other sources of entertainment. 56 .No Particulars LACK OF TIME NOT INTERESTED DISTRACTION FROM WORK UES OF OTHER MIDEA OTHER REASONS Total No of Respondents 10 16 5 13 5 49 Percentage 20% 33% 10% 27% 10% 100% Out of the above reasons we can see that about 33% of the people not listening to radio do not listen only as they are not interested.

Which radio station do you prefer to hear the most? Particulars RADIO CITY RADIO ONE RED FM VIVIDJ BHARTI MY FM RADIO MIRCHI GYAN VANI Total No of Respondents 53 63 19 16 21 75 4 251 Percentage 21% 25% 8% 6% 8% 30% 2% 100% Radio Mirchi leads the market with 30% of the total listenership. Radio one & radio city are giving it competition with 25% & 21% listenership respectively. 57 . Other radio stations are far behind with 24% of combined listenership.

The other aspects mentioned are not much considered by the listeners while making their perception about the radio station. 58 .Why do you like this radio station? Particulars MUSIC ADVERTISEMENT QUIZZES & GIFTS EDUCATIONAL INFORMATION LOCAL NEWS RJS EVRNTS & SOCIAL ACTIVETIES OTHER Total No of Respondents Percentage 189 75% 6 2% 11 4% 13 5% 11 4% 14 6% 3 1% 4 2% 251 100% Most of the samples selected are interested in the music broadcasted by the radio stations.

59 .Which other services you like on radio? Particulars ASTROLOGY HUMOUR SEGMENTS CELEBRITY INTERVIEWS TRAFFIC/SPORTS UPDATES OTHERS Total No of Respondents 43 59 94 42 13 251 Percentage 17% 24% 37% 17% 5% 100% From the above pie chart we can conclude that majority Of the listeners are interested in the services of celebrity interviews & humor Segments.

Which kind of programmes do you like to listen? Particulars RECORDED LIVE Total No of Respondents 55 196 251 Percentage 22% 78% 100% From above chart it can be understood that mostly listeners like to listen live programmes which is 78% of sample while other 22% of sample like to listen recorded programmes. 60 .

&games due to some reasons. quizzes & games? Particulars NO YES Total No of Respondents 168 83 251 Percentage 67% 33% 100% The above pie chart reveals that only 83 people from the sample participate in the events. quizzes.Do you participate in the events. 61 . quizzes & games while others do not participate in events.

62 . which kind of prizes & gifts do you expect to receive? Particulars MOVIE TICKETS PARTY & OTHER INVITES GIFT IN KIND CASH RESTAURANT & OTHER SUCH VOUCHERS OTHERS Total No of Respondents 37 13 9 12 12 0 83 Percentage 45% 16% 11% 14% 14% 0% 100% From above chart it is cleared that mostly people expected to receive movie tickets in prizes which is the 45% of the sample.If yes. And 11% of sample are expected to receive gifts in kind. And those who are interested to receive restaurant vouchers & cash vouchers with the 14% of sample. While 16% of the sample is interested to receive party and other invites.

Where (at which place) do you prefer to listen to any FM radio channel? Particulars HOME OFFICE WHILE TRAVELLING OTHERS Total No of Respondents 119 14 98 20 251 Percentage 47% 6% 39% 8% 100% This chart reveals that mostly listeners prefer to listen radio at home and while travelling with 47% and 39% of sample respectively. And only 6% of sample prefer to listen radio at office. 63 .

While doing drive.What other activity do you perform while listening to FM radio channel? Particulars NOTHING HOUSEHOLD CHORES HAVIN SOME SNACKS GOSSIPING DRIVING STUDY OTHER Total No of Respondents 43 25 58 26 52 40 7 251 Percentage 17% 10% 23% 10% 21% 16% 3% 100% This chart reveals that no. 16%. which shows 23% of the total sample. and 17% of the total sample. 64 . of listeners prefer to have some snack while listening radio are 58 from sample listeners. study and nothing listeners like to listen radio is respectively 21%.

00 to 12.00 at night.00 in the morning . The radio stations try to attract more listeners during these peak hours by airing those programmes which attract most listeners .00 in the evening & 10. The radio stations also charge more for the advertisements broadcasted between this time. 6.00 to 8.Which time do you listen to radio? From the above line chart we can say that from the different time slots the most preferable time is from 9. 65 .00 to 11.

And songs which are less preferred by listeners are Guajarati songs and ghazals which are 4% and 6% of the given sample.Which type of songs do you prefer to listen? Particulars HINDI MOVIE SONGS HINDI POP SONGS GUJARATI SONGS ENGLISH SONGS GHAZALS REMIX SONGS OTHERS Total No of Respondents 155 19 10 18 15 26 8 251 Percentage 62% 8% 4% 7% 6% 10% 3% 100% From above chart it is very obvious that mostly listener prefer to listen Hindi songs which is 62% of sample while listeners who like to listen remix songs is 10%. 66 .

followed by Aditi Red fm with 6 listeners. There are many other Rjs who didn¶t get any listenership. The least listeners follow Avani & Mishka. The other 13 Rjs collectively are liked by 54 people while 44 listeners have chosen Dhvanit as their favorite Rj. 67 . Second in the chart is Devki of Radio one with 15 listeners.Which Rj do you like the most? The above chart show that Rj Dhvanit of radio mirchi is most popular among the people. There is a vast gap between the popularity of Rjs.

68 . While the least preferable are shendi of Red FM and irfan meri jaan of My FM by 5% & 6% respectively.Which of the humour segments you like the most? Particulars ASEEM KA HUNTER SUDARSHAN (SUD) BAJATE RAHO SHENDI GHANTA SINGH KARSAN KAKA IRFAN MERI JAAN OTHER Total No of Respondents 29 63 55 16 45 19 12 12 251 Percentage 12% 25% 22% 6% 18% 8% 5% 5% 100% It is very obvious from the chart that listeners like sudarshan (humour segments) of Radio Mirchi and Bajaate Raho of red FM the most with the percentage of 25% & 22% respectively.

Do you like the late night shows which discuss the personal problems of listeners? Particulars NO YES Total No of Respondents 109 142 251 Percentage 43% 57% 100% The above chart reveals that around 142 listeners like to listen the late night shows while others do not like such progarmmes. 69 .

If yes. would you like to share your problems with them? Particulars WOULD SHARE WONT SHARE Total No of Respondents 57 85 142 Percentage 40% 60% 100% From above chart we can see that from 142 sample size only 57 people like to share their problem on radio and others are not interested to share their problem on radio. 70 .

71 .

The formula used to find the arithmetic mean is as follows:- 72 .Highly Satisfied We have found the arithmetic mean of the ratings to present it in a bar graph. The term "mean" or "arithmetic mean" is preferred in mathematics and statistics to distinguish it from other averages such as the median and the mode. The arithmetic mean (or simply the mean) of a list of numbers is the sum of all of the list divided by the number of items in the list The mean is the most commonly-used type of average and is often referred to simply as the average.Methodology In our ratings we have asked the samples to give ratings to various aspects of each radio station as per the following:1-Highly Dissatisfied 2-dissatisfied 3-Neutral 4-Satisfied 5.

From the observation we can say that radio mirchi is able to efficiently play the music as per the listeners¶ mood 73 . Most of the listeners are attracted to radio only for the music they play.3 out of 5. Radio Mirchi tops the ratings with average rating of 4.Music The most important part of any radio is the music which it plays.

3 as compared to others.which makes that radio station more popular than other radio stations. Here we can see that radio mirchi has an average of 4 out of 5 which is considered to be the highest as compared to other stations Rjs averages. It is actually the talent in Rj which makes all the difference.Rjs Radio jockeys are the people who attracts the listeners towards their particular radio station .8 & 2. 74 . So we can say that radio mirchi¶s Rj¶s are more talented than others. While we can see that gyan vani & vividh bharti Rj¶s have least averages of 1.

Radio is a particularly effective medium in the morning. Radio¶s main advantage is its flexibility-stations are very targeted .9 average out of 5 as far as advertisements are concerned.1 out of 5 average. 75 . it can also let companies achieve a balance between broad & localized market coverage. goods. While the least average is of gyan vani by 2. Here we have radio mirchi having 3. and short closings allow for quick response.ads are relatively inexpensive to produce and place. or services by an identified sponsor.Advertisement Advertising is any paid form of nonpersonal presentation and promotion of ideas.

celebrities interview. Here also Radio mirchi is at the first position by 3. attractive gifts & events are the medium through which the radio industry comes it responsive contact to its listeners.9 average.Quizzes. It helps them create a brand in the mind of the consumers. Gifts & Other Events Quizzes . Vividh Bharti & Gyan Vani have not gained much attention in this area. Interviews. Radio City. My Fm & Red Fm are not far behind. Radio one. 76 .

My Fm & Red Fm have an average around 3. While the remaining radio stations has a average of around 2 out of 5 . 77 . Radio One. social & educational inputs at its best . Radio City.News. It has toped by 3. Social & Educational Inputs Radio mirchi has also covered the sections of news.6 average out of 5 .

The radio channels have got good response from the listeners too through website.followed by Radio city by 3 out of 5. Radio mirchi has an average of 3. 78 .1 out of 5 . The radio channel Rj¶s have their blogs through which they keep good public relation.Web Sites We can see from the above graph that the radio channels are in touch with the listeners through web sites also .

humour segments & other inputs are concerned. The above chart makes it clear that their is negligible difference in the average of the FM radio channels as far as Jokes . 79 .Jokes & Other Inputs Jokes . humour segments & other inputs are the mediums through which the radio channels entertain their listeners.

Gyan vani ranks last in overall ratings. 80 .Overall Ratings Overall ratings actually considers each & every attributes of radio channels. There is negligible difference between the average of overall Ratings of Radio one & Radio city. It implies which radio station is efficient with all the attributes. From the survey we came to say that Radio mirchi ranks First as far as overall ratings are concerned.

81 .

The formula used to find the Karl Pearson¶s correlation coefficient is stated below:- 82 .Correlation The Pearson product-moment correlation coefficient (sometimes referred to as the PMCC. It was developed by Karl Pearson from a similar but slightly different idea introduced by Francis Galton in the 1880s. giving a value between +1 and í1 inclusive. and typically denoted by r) is a measure of the correlation (linear dependence) between two variables X and Y. It is widely used in the sciences as a measure of the strength of linear dependence between two variables. We have used this technique to find the correlation between the liking on male & female related to the kind of songs they like to listen.

83 .Correlation Songs HINDI MOVIE SONGS HINDI POP SONGS GUJARATI SONGS ENGLISH SONGS GHAZALS REMIX SONGS OTHERS Total Male (x) 67 10 6 10 8 9 4 114 Female (y) 88 9 4 8 7 17 4 137 x*y 5896 90 24 80 56 153 16 6315 x2 4489 100 36 100 64 81 16 4886 y2 7744 81 16 64 49 289 16 8259 Conclusion:The above calculations reveal that there is a strong correlation between the preferences of songs of males & females.

84 .Analysis of Variance The significance of the difference between two means of small samples can be tested by t Test. The technique known as Analysis of variance (ANOVA) can be useful in testing equality of number of means. E. Each of the populations have same variance. In such situation t-test cannot be applied. But in practice we may like to test the equality of means of number of samples. which can be tested for homogeneity by F test. Fisher for testing whether or not the means of more than two populations are equal.A. Assumptions of analysis variance Populations from which samples are drawn are normal. The variations give estimates of the population variance. Samples are independent.g. Samples are random. we may like to test whether three fertilizers are equal or the performance of four machines do not differ significantly. Errors are normally distributed with 0 mean & variance. It is a technique of dividing total variations of the data of the sample in to component variations due to different sources. Analysis of variance is an elegant and versatile technique given by R.

S. = y k-1 E.S.S.S. + C.S.«.S. X ij will denote the observation common to the operator and i th machine [ i =1. The total sum of squares will be the sum of squares due to rows the sum of squares due to columns and the sum of squares due to error. The table of analysis variance will be as follows.S. = z [h-1] [k-1] Fc x z y z Ft 85 .Analysis of Variance Assumptions of variance for Two Way Classification:When the data are classified according to two criteria area of classification the arrangement is called two way classification e.g.S.k].S.S. Each observation of the data is under the influence of two factors i. + E.S.S. in our example an operator and a machine.S.«.e. i.e. j = 1.S.S.h.S.S.S.2. Here h may represent the number of operators and k may represent the number of machines. Degree of Freedom h-1 k-1 [h-1] [k-1] hk-1 Mean Sum of Squares R. Sources of variance Due to rows Due to columns Due to error Total Sum of Squares R.S. the data may be arranged in h rows and k columns. = x h-1 C. C. T. E.S.S.S.2. T. = R.

Analysis of Variance Age group 0-15 15-30 30-45 45-60 Sum Radio city 8 43 2 0 53 Radio one 10 50 2 1 63 Red fm 2 14 2 1 19 Vividh bharti 3 4 3 2 16 My fm 1 15 3 2 21 Radio Gyan mirchi vani 11 0 56 7 1 75 3 1 0 4 Sum 35 185 20 11 251 Ho: There is no significance difference between the listing trends of different age group with respect to radio stations.S. Correction Factor (C.) =T2/N =63001/28 =2250 Total Sum of Squares(T. H1: There is no significance difference between the different radio stations with respect to listing trends of different age group . =[82+102+22+32+12+112+02+432+502+142+42+152+562+32+22+2+22+32+32+72+12+0 2+12+12+62+22+12+02] 2250 =8309 2250 =6099 86 .S.F.) = xij2 C.F.

29 FTab 2.F.66 3.S)=™Ri2/7±C. For Columns.S)=™Cj2/4 ±C. 87 .5 963 116. =[(352+1852+202+112)/7 ]±2250 =35971/7 ±2250 =5139 ±2250 =2889 Sum of Squares Due to Columns(C.F = [532+632+192+162+212+752+42] ± 2250 =13477/4-2250 =1119 Here. It¶s a one way relationship.61 8.16 Sum of Squares Due to Rows(R. Fc < Ft & for rows.Analysis of Variance SOURCE OF VARIANCE DUE TO COLUMNS DUE TO ROWS DUE TO ERROR TOTAL Sum of Squares 1119 2889 2091 6099 Degree of Freedom 6 3 18 27 Mean Sum of Squares 186.17 Fcal 1.S.S. Fc > Ft CONCLUSION: From the above calculations we can say that there is no significant difference between the listening trends of people of different age groups but its not that all the radio stations attract people of all the age groups.

All radio stations have not fully utilized the capacity of their websites & internet. Thus radio being a powerful media must try to help the society in one way or the other. They can also maintain public relation through their website & blogs. shows in malls etc.Recommendations radio Stations should play more of music than advertisements to satisfy the listeners. Nowadays general public is getting more aware about the social issues.  Radio Stations should try more harder to create a brand through public appearances like road shows.  The 88 . The target group of radio industry is mainly the youth but the radio channels also can expand their market by targeting other age groups. stage shows.

89 . So the results are based on their taste & preference. The survey was strictly conducted only in Ahmedabad city located in Gujarat state due to certain limitations.Conclusion After carrying out the survey we can conclude that FM radio stations are getting more & more popularity as compared to other entertaining sources. we can say that RADIO MIRCHI is at the top as far as other radio stations are concerned.

radioandmusic.nic.wikipedia.Bibliography Websites www.com www.in www.org www.in www.radiomirchi.com www.in Books Statistical Methods by S.org www.enil. Gupta Business statistics by B S Shah Prakashan 90 .com www.radioone.planetradiocity.co.com www.ignougujarat.redfm. P.in www.myfmindia.org www.allindiaradio.mib.

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