You are on page 1of 11

INTERNATIONAL MARKETING

• Name : Saifulla Iqbal Ahmed


• Class : MBA-(Marketing)
• Semester : IV
•Roll No. : 9020
• Subject : Country Presentation
Somalia
Introduction
• Somalia, officially the Republic of Somalia, formerly known as the
Somali Democratic Republic under communist rule.
• Located in the Horn of Africa.
• It is bordered by Djibouti to the northwest, Kenya to the
southwest, the gulf of Aden with Yemen to the north, the India
ocean to the east and Ethiopia to the west.

• Capital - Mogadishu
• Language(s) - Somali, Arabic
• Government - Socialist Republic, single party
• President - Mohammad Siad Barre
• Prime Minister - Mohd. Haji Ibrahim Egal
Independence
• Following  World War II, Britain retained control of both British
Somaliland and Italian Somaliland.
• In November 1949, the United Nations granted Italy trusteeship of
Italian Somaliland, but only under close supervision and on the
condition — first proposed by the Somali Youth League (SYL) and
other nascent Somali political organizations.
• Somalia achieved independence within ten years.
• British Somali land remained a protectorate of Britain until 1960.
Politics
• The Transitional Federal Government (TFG) is the current
internationally recognized federal government of Somalia.
• The TFG is the most recent attempt to restore national institutions
to Somalia after the 1991 collapse of the Siad Barre regime and
the ensuing Somali Civil War.
•  2006, the Islamic Courts Union (ICU), an Islamist organization,
assumed control of much of the southern part of the country and
promptly imposed Shari'a law.
• The TFG sought to reestablish its authority with the assistance
of Ethiopian troops , African Union peacekeepers and air support
by the United States, managed to drive out the rival ICU and
solidify its rule.
Geography
• The nation has a total area of 637,657 square kilometers.
• Somalia's land boundaries extend to about 2,340 kilometers, 58
kilometers of that is shared with Djibouti, 682 kilometers ,with
Kenya, and 1,600 kilometers with Ethiopia.
• Its maritime claims include territorial waters of 200 nautical
miles.
• Cal Madow is a mountain range in the northeastern part of the
country.
• Due to Somalia's proximity to the equator, there is not much
seasonal variation in its climate.
• Hot conditions prevail year-round along with
periodic monsoon winds and irregular rainfall.
• Mean daily maximum temperatures range from 30 to 40 °C.
Health
• Until the collapse of the federal government in 1991, the
organizational and administrative structure of
Somalia's healthcare sector was overseen by the Ministry of
Health.
• Regional medical officials enjoyed some authority, but healthcare
was largely centralized.
• The socialist government of former President of Somalia Siad
Barre had put an end to private medical practice in 1972.
•  Much of the national budget was devoted to military
expenditure.
Economy
• According to the CIA and the Central Bank of Somalia, despite
experiencing civil unrest, Somalia has maintained a healthy
informal economy, based mainly on money transfer companies
and telecommunications.
• Due to a dearth of formal government statistics and the
recent civil war, it is difficult to gauge the size or growth of the
economy.
• For 1994, the CIA estimated the GDP at $3.3 billion. In 2001, it was
estimated to be $4.1 billion. By 2009, the CIA estimated that the
GDP had grown to $5.73 billion, with a projected real growth rate
of 2.6%.
Cont….
• The Central Bank of Somalia indicates that the country's GDP per
capita is $333, which is lower than that of Kenya at $350, but
better than that of Tanzania at $280 as well as Ethiopia at $100.
• About 43% of the population live on less than 1 US dollar a day,
with about 24% of those found in urban areas and 54% living in
rural areas.
Demographics
• Somalia has a population of around 10 million inhabitants, about
85% of whom are ethnic Somalis.
• The total population according to the 1975 census was 3.3
million. 
• Civil strife in the early 1990s greatly increased the size of
the Somali Diaspora, as many of the best educated Somalis left for
the Middle East, Europe and North America.
• Non-Somali ethnic minority groups make up the remainder of the
nation's population, and are largely concentrated in the southern
regions.

You might also like