Prof. Nikhil Ranjan Barat Dr. Kaustav Ghosh


1937 With the transfer of the 10th company to ACC. 1936 First Board Meeting of The Associated Cement Companies Limited held at Esplanade House. 1936.HISTORY 1936 Incorporation of The Associated Cement Companies Limited on August 1. . viz. the formation of ACC is complete on October 23. Dewarkhand Cement Company. 1936. 1944 ACC s first community development venture near Bombay 1947 India s first entirely indigenous cement plant established at Chaibasa in Bihar 1952 Village Welfare Scheme launched 1955 Sindri cement works used the waste product calcium carbonate sludge from fertilizer factory at Sindri. 1937. Mumbai on November 10.

1961 Manufacture of Hydrophobic (waterproof) cement at ACC Khalari Cement Works in Bihar. Madhya Pradesh. a waterproofing additive. 1961 Oilwell Cement manufactured at ACC Shahabad Cement Works in Karnataka for cementation of oilwells upto a depth of 6.000 feet. 1957 Katni Refractories 1961 Blast furnace slag from TISCO used at the Chaibasa Unit to manufacture Portland Slag Cement for the first time in India.‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ 1956 Bulk Cement Depot established at Okhla. 1961 Manufacture of Accocid Cement. . which resists the corrosive action of acids and chemicals. Delhi 1957 Technical training institute established at Kymore. 1962 Manufacture of Accoproof.

Firecrete. C and Cal-Al-75 1973 Take-over of The Cement Marketing Company of India (CMI) 1977 ACC receives ASSOCHAM first national award for the year 1976 instituted for outstanding performance in promoting rural and agricultural development activities. 1968 Advent of computers in ACC for data processing and designing management information and control systems. Full scale commercial production based on MFC technology at Wadi in 1979. 1979 ACC wins international contract for operation and management of a new one million tonne cement plant at Yanbu-Ras Biridi in Saudi Arabia. 1965 Manufacture of Calundum. 1968 ACC supplied and commissioned one-million-tonne iron ore pelletising plant ordered by TISCO 1971 Manufacture of Whytheat Castables A. 1978 Introduction of the energy efficient precalcinator technology for the first time in India. K. a High Alumina Binder.‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ 1965 ACC s Central Research Station (CRS) established at Thane 1965 Manufacture of Portland Pozzolana Cement. 1982 Commissioning of the first 1 MTPA plant in the country at Wadi. . Karnataka. Low Density Alumina Castables and High Alumina Refractory Cement.

a subsidiary of Gujarat Ambuja Cements Ltd. the largest in the country. which is successfully used in the Indian expedition to Antarctica. 2001 Commissioning of the new plant of 2.6 MTPA cement grinding unit at Tikaria. and among the largest sized kilns in the world.‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ 1984 ACC achieves a breakthrough in import substitution by developing and supplying a special G type of oil well cement to ONGC. 1995ACC selected as Most Respected Company in India by Business India. 1999 Commissioning of captive power plants at the Jamul and Kymore plants in Madhya Pradesh. Uttar Pradesh.6 MTPA capacity at Wadi.45% now emerge as the single largest shareholder of ACC. who with 14. (GACL) 2000 Tata Group sells their remaining stake in ACC to the GACL group. 1999 Tata group sells 7. . Karnataka plant.2% of its stake in ACC to Ambuja Cement Holdings Ltd.1998 Commissioning of the 0. 1993 ACC starts the commercial manufacture of Ready Mixed Concrete at Mumbai. a joint venture with the Government of India. 1987 ACC develops a new binder for use at sub-zero temperatures. 1992 Incorporation of Bulk Cement Corporation of India.

BOARD OF DIRECTORS ‡ Mr N. Sekhsaria Chairman ‡ Mr Paul Hugentobler Deputy Chairman ‡ Mr Kuldip K Kaura Chief Executive Officer & Managing Director ‡ Mr S M Palia Mr Naresh Chandra Mr Markus Akermann Mr M L Narula Mr D K Mehrotra Mr R A Shah Mr Shailesh Haribhakti Mr Aidan Lynam Mr Sushil Kumar Roongta . S.


2006 In 2008 ACC wins CNBC TV18 India Business Leader Award ACC(Associated Cement Companies Limited) is India s foremost manufacturer of cement and ready mix concrete 16 modern cement factories. more than 40 Ready mix concrete plants. and several zonal offices. .E.Dinshaw Change of name to ACC Ltd with effect from September 1. ACC has rich experience in mining. being the largest user of limestone. 20 sales offices.Incorporated on 1st August 1936 with its pioneer F. ACC has taken purposeful steps in knowledge building.

Products Portland Cement : 43 Grade Cement 53 Grade Cement Blended Cements Fly-Ass Based Portland Pozzolana Cement Portland Slag Cement Bulk Cement Readymix Concrete .

Policies & Principles Human Rights Labour Standards Environment Anti Corruption .

Corporate Social Responsibility Community & Rural Welfare Education Healthcare HIV/AIDS treatment Disaster Management Corporate Governance Audit committee was constituted in 1986 The shareholders.investors grievence committee started from 1983 Corporate Governance in ACC is way of life .

Human Resource Policies Employee Safety Employee Learning & Development Built A State-of The-Art training Facility ACC academy Built training Facility plus Residential campus ACC Cement Technological Institute Enabling Employees : ACC modify its performance management System ACC launched an Employee Portal called Accelerate Introduced Hay Job Evaluation System For its senior management .

RESEARCH &DEVELOPMENT ‡ Improving quality of blended cement through innovative processing. ‡ Conservation of resources through use of lowgrade limestone for cement manufacture. . ‡ Quality Benchmarking exercise for different market clusters of ACC products. ‡ Recycling of wastes and research for efficient use of scarce materials. utilising industrial byproducts.

AWARDS ‡ Indira Gandhi Memorial National Award ‡ SWORD of Honour ‡ FICCI Award ‡ Good Corporate Citizen Award ‡ ACC tops cement industry in Karmayog CSR rating .

‡ Expansion of Wadi II plant and Chanda in Maharashtra with captive power plants of 25 MW each ‡ Setting up of 2 separate new grinding plants in Bellary and Kolar in Karnataka .Mordenisation/Expansion projects ‡ Capacity expansion at Bargarh plant increase to 2.3 mtpa together with 2 captive power plants of 15 MW each.

For Rs45 crores.41% Equity Shares of Bulk Cement Corp. ltd.Acquisition & Divestment ‡ Acquired 40% in Alcon cement company Pvt. ltd having grinding facility at Surla. . Increasing its shareholding to 94.ACC Machinery Company Ltd.65% ‡ Sold its wholly owned subsidiary . Goa ‡ Acquired from IDBI Bank LTD 12.

SWOT Analysis STRENGTHS :1. 2. 2. 4. 3. It is having a good image & brand loyalty among consumers Service is good Dhalai Karne Ke Liye people ask for ACC They have same price prevailing for wholesale at dealers/stockiest retailers end WEAKNESS :1. Low emphasis on promotion Lack of awareness programs for consumers .

2.Opportunity :1. Large no of players in the industry India s exponential growth in international cement companies can start price war Players such as Jaypee Cement. 2. Prism Cement & Birla Samrat are eating up considerable market share . Intensive use of cement is taking place & Govt is spending heavily on infrastructure project FDI in infrastructure sector is going to increase Roads undergoing through transformation process Threats :1. 3. 3.

.Mergers ‡ In 2006 : Subsidiary Companies Damodhar Cement & Slag Ltd. Bargarh cement Ltd and Tarmac(India) Ltd merged with ACC ‡ ACC merged with Gujrat Ambuja Cement Ltd.

Bulk Cement Corporation(India) Ltd. .Subsidiaries ‡ ‡ ‡ ‡ ‡ ‡ ACC concrete Ltd. Lucky Minwat National Limestone Company Pvt Ltd. Encore Cement & Additives Pvt Ltd. ACC Mineral Resources Ltd.

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