THE EFFECT OF SOCIAL NETWORKING SITES ON GENERATION ´ Yµ. Submitted to:Prof. S.

Maurya
Submitted By:-

Anurag Kumar Nimesh Avyudaya Pratap Singh Bhupesh Kumar Chandan Kumar Swapnil V. Bhongade

and many more aspects of our everyday lives. Social networking web sites help people keep in touch with old friends. . make new friends.€ Wikipedia states that a social network is ³«a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations«´. distribute new data or product. With the rapid growth of people who use or have access to the Internet. social networking websites are a must for the Internet community to stay in touch with each other.

€ Generation Y. also known as Generation Next.generation of people born between 1980 to 1995. € The . Net Generation.

what are its uses for each individuals and how have they been influenced by these sites.how it affects their relations. .€ Find out the influence of social networking sites on the personal and professional life of generation µY¶.

Primary Data Secondary Data € Person Assisted: The responses were collected by personal questioning. The responses were taken from the students & staff in the BVU Institutional area.€ We did descriptive research design in order to understand the problem and carry out the research in a lucid manner. .

€ Sampling Design: The target population for our research was defined as the students and young professionals who form the major chunk of users of these social networking sites. . This was done to have a better insight into the research as the target population was one which is the most avid user of these sites and could provide good responses.

Gender 3 4 50 52 Male Female Rejected male Rejected female Male Student Working Total 44 6 50 Female 45 7 52 Total 89 13 102 100% 90% 80% 52 50 7 48 46 44 42 40 Male Female 44 45 6 Working Student 70% 60% 50% 40% 30% 20% 10% 0% Male Female 7 12 37 31 12 3 Post grad Graduate Under grad .

Male Facebook 6% % 32% 42% 70% Facebook 98% Orkut Linkedln Twitter My Space Other Male 49 35 2 16 3 1 Orkut Linkedln Twitter My Space Other Female 40 20 8 6 3 1 7% 8 % 39%   ¡ % 6% % Facebook Orkut Linkedln Twitter My Space Other   Female    25 20 23 19 19 1 15 9 10 5 0 Male 6 12 9 5 2 3 4+   Female .

Male 3 6 10 15 and above 10-14 6-9 10 3-5 9 1-2 less than 1 10 50 45 40 35 30 25 20 15 10 5 0 Always Fairly often Rarely Never Female 11 8 5 15 and above 10-14 6-9 3-5 10 6 12 1-2 Less than 1 60 50 40 30 20 10 0 Always Fairly often Rarely Never .

¶Y· Frustration due to unavailability Family avoidance Daily routine disturbance Negative Impact Invasion of privacy Lifestyle influenced Bad experience Purchasing habit Male 33 4 15 17 16 13 8 6 Female 28 4 14 20 22 16 4 8 .Influence of SNS on Gen.

We hope that our findings and the work described here will help build a foundation for future investigations of these and other important issues surrounding social network sites. scholars still have a limited understanding of who is and who is not using these sites.€ Although there are many valuable assets to social networking web sites. Such questions will require large-scale quantitative and qualitative research. why. . there are also major issues that the sites must address such as the protection of private information. Today the situation is rapidly changing. and for what purposes.

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