PROPOSAL FOR SPONSORSHIP Brand Committee
.E approved Post Graduate Diploma in Management (PGDM) draws academic and professional expertise in offering global business education for several years.I.C.T. KBSCMR s A.WHO ARE WE?
KBS-CMR is a fully residential B-School located at Khandala. It ranks 8th in Maharashtra & 13th in Western India.
0 An Introduction
In today s complex scenario Advertising and Branding (A&B) is a need for any company to differentiate itself with its competitors and also to create a bond of strong relationship with the customers. Moreover. Kohinoor Business School and Center for Management Research endeavors to bring the fresh in-depth panorama from the achievements of A&B gurus.Phoenix 3. theory in these areas remains confidential and relatively under researched.
. To be able to get an insight of new and innovative personalities in advertising and to understand its impact on branding and marketing.
For a sponsor amount of Rs.
.000/.25.Fiat will be an event partner with the following brand exposure.
Media: Radio Mirchi (600 seconds).M magazine for youth and Education times e-paper. 20X15 hoarding in prominent place in pune targeting college girls.A. J.BENEFITS
Event sponsor Fiat name and logo will appear in 200 posters fixed in 100 colleges in Pune and Navi Mumbai and 500 Fliers carrying the schedule of World cup cricket on one side and event details on the other side is distributed to students of different colleges.
A full page ad in college magazine (release date: September 2011) to be presented to 560 alumni and to 400 Companies (our placement partners). Online: Event website. College website.
Banners: Company logo will appear in the stage back-drop as the event sponsor. direction placards to the event. Facebook Ground promotion: Fiat will appear in welcome banner.
V IBN 7 TV 9
The event will be extensively covered by news channels like: Sahara T.
. YouthEye.A.Traffic and Visitation
We are targeting 1000 B-School Students from Pune and Mumbai and 200 delegates from different organizations. Stories about the event will appear in J. KBSCMR website. Video coverage of the event will be uploaded in youtube. Free-press-release.
Catalogue shoots for Indian ethnic wear. Mickey Mehta.Miss Beautiful Smile and Miss Beautiful Face. when 240 freshers (students) would be joining the campus.
.Miss Perfect body and Miss Photogenic. 2. Mr & Miss University 2009 also sub event winner for. Print ads . Godrej. Big Bazaar.000 site visits per year by student community and Companies to KBSCMR website (where the event details are uploaded) Fiat will be the official partner during Induction program 2011.'Signature's Making The cut' on air from Sep 2010. 'Fit in 15' on air from Nov 2010 on Zoom TV with Mr.Traffic and Visitation
Divya Pai (Miss Mumbai 2009 also sub event winner for. ''Let's Design'' on Zoom Tv) will be the Star Guest for the event.00. Reliance.Johnson & Johnson Acuevue Contact lense. Ezone. Reality show on Mtv .