RESEARCH METHODOLOGY

Vidya Naik Session 1 2 .Introduction We are going to study Business Research Methods 3/18/2011 Dr.

OUR JOB Our major objectives are . Dr. To conduct research in area of your interest . To understand the process of business research. Vidya Naik Session 1 3 3/18/2011 .     To understand the importance of research in business. To understand the various terminologies related to research.

Think of the steps that you would take to get the answer . 3/18/2011 Dr.An Example . You want to know your Employees opinion about having a health center in your organization.. Vidya Naik Session 1 4 .

Vidya Naik Session 1 5 3/18/2011 . You will be ( Who ) Asking your employees ( Whom ) Their opinion ( What ) Through interview OR questionnaire ( How ) While they are in the office ( Where ) During lunch time ( When ) To find out if they need a health centre ( Why ) Dr..        The things that would have struck your mind are .The Steps .

This 3/18/2011 is RESEARCH .AND ONLY THEN WILL YOU TAKE YOUR DECISION ABOUT THE HEALTH CENTER. 6 Dr. Vidya Naik Session 1 .

Functions of Research       Validation of Knowledge Correction of Knowledge Generation of Knowledge Diagnosis of the situation Prediction of events Evaluation of process /product / project Dr. Vidya Naik Session 1 3/18/2011 7 .

        3/18/2011 Employee attitude Leadership styles Performance appraisals Product innovations Consumer complaints Image building Investment decisions Dividend policies Dr. Vidya Naik Session 1 8 .RESEARCH AREAS«..

Continued«       Alternate work patterns Outsourcing Management info systems Brand building & positioning Retirement policies Diversification So on & so forth«« Can you name a few more ????? 3/18/2011 Dr. Vidya Naik Session 1 9 .

3/18/2011 Dr. Identify the research areas. Vidya Naik Session 1 10 .Check your Progress You have been sent to another country to study the feasibility of opening a branch office of your organization.

BUSINESS RESEARCH RESEARCH AREAS MARKETING FINANCE HUMAN RESOURCE INFORMATION TECHNOLOGY 3/18/2011 Dr. Vidya Naik Session 1 11 .

Managerial Value of Business Research     Identifying problems or opportunities Diagnosing & assessing problems or opportunities Selecting & implementing a course of action Evaluating a course of action 3/18/2011 Dr. Vidya Naik Session 1 12 .

BUSINESS ENVIRONMENT Every Business works in a variety of ENVIRONMENTS. Perceptions )  Cultural ( Socio-cultural changes .  Economic ( Macro & Micro )  Social ( Human beings«Attitudes . Value crisis )  Political ( National & International)  Knowledge ( Science . Vidya Naik Session 1 13 .Technology & Skills )  Legal ( National & International ) 3/18/2011 Dr.

Vidya Naik Session 1 14 .  3/18/2011 Dr. Hence there is always a generation of newer problems. There is a constant change in each of these environments. which need solutions. The people who run the business & their employees also undergo change continuously.

Vidya Naik Session 1 15 . 3/18/2011 Dr.Hence there is always a constant demand for RESEARCH in BUSINESS .

‡ Research is an important activity in any business. ‡ Its main purpose is to get solutions to problems. ‡ Managers of tomorrow will need to know more than managers of yesterday.Let us Revise«. ‡ Research is the major contributor of knowledge. 3/18/2011 Dr. Vidya Naik Session 1 16 ..

THANK YOU 3/18/2011 Dr. Vidya Naik Session 1 17 .

Master your semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master your semester with Scribd & The New York Times

Cancel anytime.