Under the guidance of Prof . S . N .

Mookherjee B2B Marketing

Presented By Avishek Sen Gupta ( 9007 ) PGDM 2009 - 2011 CALCUTTA BUSINESS SCHOOL

2010)         .About ORACLE  Oracle Corporation is an American multinational computer technology corporation that specializes in developing and marketing hardware systems and enterprise software products — particularly database management systems. California. Founded in California. USA (1977) Founder(s) : Larry Ellison. Ed Oates Headquarters: 500 Oracle Parkway.000 (July 1. Bob Miner. United States Employees : 105. Redwood Shores.

Business Application Integration Trading Partners Oracl e Appli catio n Serve r 10g Oracle EBusiness Suite Packaged Applicati ons Customers Internet Service Providers Web Services Legacy Systems B u si e ss to B u si e ss n n ( B2B ) Enterprise Application Integration (EAI .

Services. Risk.Products . and Tools Compliance Oracle CRM On Demand . Solutions Products Oracle Database Oracle Fusion Middleware Oracle Applications Server and Storage Solutions Java Business Intelligence Service Advanced Customer Services Consulting Enterprise Performance Financing On Demand Management Data Warehousing Support Oracle University Systems Development Governance.

Industry            Aerospace and Defense Automotive Chemicals Communications Consumer Goods Education and Research Engineering and Construction Financial Services Healthcare High Technology Industrial Manufacturing §Insurance §Life Sciences §Media and Entertainment §Natural Resources §Oil and Gas §Professional Services §Public Sector §Retail §Travel and Transportation §Utilities §Wholesale Distribution  • • • .

Caterpillar 4. Ford Motors 3.Customer list………  Oracle 1. DELL • EBusiness Suit Redignton Tech  Pacific (India) Limited India and HP had introduced in 2009 “Oracle Accelerate Solution” for HP ProLiant servers. AT&T 2. Wal Mart 2. Hewlett Packard 3. Oracle  PeopleSoft 1. General Motors .

Distribution oracle Sell to Redignton/ Tech Pacific (India) Limited Resell to Corporate DISTRIBUTOR .

B2B with Supplier Host : Buyer Seller Trading Partner : 1 B2B Gateway Oracle Procureme nt XML Gateway 3 B2B Retry Alert Backend System 4 2 Internet Steps 5 ŸDefine Trading Partner ŸDefine Trading Partner Agreement ŸMap Native Data to Common Data ŸDefine B2B Process and map to Application Process ŸDefine error processing. if any e l c a r O n I S A t a r g e t n o i .

Hyperion Systime . Demantra and PeopleSoft Campus Solutions IBM .Partners    Infosys .Demand Planning (Demantra) and Oracle Transportation Management (OTM) Wipro .Identity Management           .Supply Chain Management.IFRS(Hyperion) and Governance and Risk Compliance PwC .OFMystems Sena Systems .SCM. Manufacturing and Siebel CRM TCS .

Competitors  Ø Ø Ø Ø Ø  Oracle's main competitors in the database business are: Microsoft SQL Server IBM with DB2 and Informix Sybase with their Sybase System CA with Ingres Software AG with ADABAS and MaxDB Ø Ø  Open source databases Ø MySQL Ø PostgreSQL Ø EnterpriseDB Oracle's main competitors in the middleware/ application servers business are: Ø IBM WebSphere Ø BEA WebLogic (until January 2008 when they bought the company) Ø § Oracle's main competitors in the applications business are: Ø SAP R/3 .

Oracle stood 2nd .Competitors  SAP=27% MARKET SHARE IN ERP.1 in Ø middleware/ application servers Ø Ø Open source databases Ø Ø Database business  .  § Oracle is no.

Operating revenue by portfolio .


Financial .

Thank You  .

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