GUIDING PRINCIPLES AND STRATEGIES FOR HERITAGE PRESERVATION

1. HERITAGE CANADA 2. THE NATIONAL TRUST FOR HISTORIC PRESERVATION (NTHP) 3. THE NATIONAL HERITAGE AREAS COALITION (NHAC)

HERITAGE CANADA
HERITAGE REGIONS

HERITAGE REGIONS
This is an approach taken by Heritage Canada for regeneration, which ties together Education, Conservation and Entrepreneurship, using natural and cultural resources.

HERITAGE REGIONS The main thrust is aimed at motivating existing organizations, with their isolated initiatives in making partnerships for progress.

Benefits to Communities:
‡ Greater awareness of heritage resources; ‡ Raised confidence in heritage resources as viable business ventures; ‡ Increased cooperation amongst jurisdictions, organizations, businesses and other interest groups; and ‡ Growth in tourism arrival and revenues.

PRINCIPLES
Interested residents; Strong local leadership; Community participation; Large number of volunteers; A critical mass of interested communities; and ‡ Cooperation between governmental, nonnon-governmental and private organization. ‡ ‡ ‡ ‡ ‡

Heritage Region¶s process:
‡ Establishing a coordinating organization with an effective management structure; ‡ Soliciting ideas and information and strategies; ‡ Developing a logo to give a distinct image; ‡ Undertaking successful fund-raising fundactivities; and ‡ Creating linkages with existing heritage regions.

IMPACT OF HERITAGE REGIONS
‡ Economic revitalization occurs in all cases. ‡ Tourism increases in all cases, and cause impact economically. ‡ The economic structure of the communities changed.

IMPACT OF HERITAGE REGIONS
‡ Preservation, conservation and restoration increased. ‡ Public pride and awareness increased in the communities. ‡ Increase in job opportunities for local residents. ‡ New business venture in tourism increased.

The National Trust for Historic Preservation (NTHP) (USA)

The National Trust for Historic Preservation (NTHP) (USA):
‡ ‡ ‡ ‡ Focus on Authenticity and quality Preserve and Protect Resources Make Site come alive Find the fit between community and tourism ‡ Collaborate

FOCUS ON AUTHENTICITY AND QUALITY
‡ The real story is the historic significance of the built, cultural and natural environment. ‡ For travelers to journey far distances, even out of their way, the authentic and indigenous product that they cannot find anywhere else may be reason enough to make this a quality experience.

FOCUS ON AUTHENTICITY AND QUALITY
‡ When offered the history in a factual, expert presentation, the visitor can depart with a better understanding of the social studies of the area and appreciate the local efforts to preserve and share the correct and complete historical message.

PRESERVE AND PROTECT RESOURCES
‡ Establish mechanisms to assure that sites will not be endangered by development or compromised through inappropriate use ± these resources that provide the very essence of heritage tourism will be lost. ‡ Historic site managers and cultural associations must determine the measures to be taken to safeguard heritage resources.

PRESERVE AND PROTECT RESOURCES
‡ Tourism industry officials can help, but they need assistance on determining the most appropriate preservation and interpretation strategies for the resources. ‡ Historians can be a great resource in building pro-active approaches to proprotection.

MAKE SITE COME ALIVE
‡ Human drama of history captures the attention of visitors. ‡ The social studies of an area help set the stage, engage the senses and help the visitor connect the present with the past. ‡ Without a dynamic presentation to help the visitor discover and learn, the message of why preservation and history are important gets lost.

FIND THE FIT BETWEEN COMMUNITY AND TOURISM
Heritage tourism is appropriate if the following issues are addressed: ‡ The carrying capacity of historic sites has been determined so that the resource is not compromised; ‡ Residents have determined that tourism is an appropriate and desired form of economic growth;

FIND THE FIT BETWEEN COMMUNITY AND TOURISM
‡ The infrastructure and appropriate visitor services are available to accommodate varied tourism markets; ‡ A vision has been set for the area defining the expected benefits of tourism to enhance residents¶ quality of life; ‡ Local leaders have recognized the investment required to develop and manage a heritage tourism program.

COLLABORATE
‡ Identify and partner local leaders in tourism, preservation, business and government. ‡ Tap resources available so lessons are learned from others rather than ³reinventing the wheel.´ ‡ By working together toward a common vision, a win-win partnership can be winrealized that benefits the resource, the historians, and the travel industry and local residents.

The National Heritage Areas Coalition (NHAC) (USA)

The National Heritage Areas Coalition (NHAC) (USA)
Aim: assure that grassroots interests of heritage areas are represented clearly to the National Park Service ‡ Enlist local support ‡ Stimulate creativity ‡ Encourage partnerships ‡ Establish a national system of heritage areas

Enlist Local Support
‡ Encourage and promote heritage awareness at the grassroots and responds to a local sense of what is significant fro inclusion in a heritage area. ‡ Stimulate widespread interest among communities to investigate their eligibility for the program and to compete for fund and designation.

Enlist Local Support
‡ Design a process that builds enduring local commitment, capacity, and public awareness. ‡ Stimulate and reward sustainable use and on-the-ground protection of natural, on-thescenic, historic, and cultural resources. ‡ Inspire renewed commitment to planning as the basis for community action and investment.

Stimulate Creativity
‡ Establish flexible funding, criteria, and administrative processes. Grants should be awarded competitively on the basis of merit rather than entitlement. ‡ Encourage immediate and visible results to create momentum for longlongterm achievement. ‡ Promote strategic, problem-driven, problemactionaction-oriented planning in preference to comprehensive; information-driven informationplanning.

Encourage Partnerships
‡ Stimulate investment and cooperation among business, labor, and professional organizations and individuals. ‡ Empower grassroots, local, and national nonprofit and civic organizations that can assist heritage areas. ‡ Develop a national advisory body that reflects the diversity of public and private interests within regional heritage areas.

Encourage Partnerships
‡ Build on existing experience among regional heritage areas and encourage the development of national and local programs. ‡ Provide a mechanism for creative and flexible involvement of national and local agencies both in the national program and individual heritage areas. ‡ Incorporate and encourage continued reliance on existing authorities and systems at the national and local levels for resource evaluation and protection.

Establish a National System of Heritage Areas
‡ Include national monument designation as a reward for community achievement, planning, and resource quality, maintaining the integrity of national monument as a signal honor. National monument designation is expected to follow a period of education, technical and funding assistance, and experimentation. ‡ Authorize a substantial level of new funding and grants for early-action, planning, and earlyimplementation, of Heritage Area initiative.

Establish a National System of Heritage Areas
‡ Responds fully to the diversity of the Jamaican experience and the strengths and needs of different heritage areas. ‡ Stimulate continuing public and private support for resource conservation and greater economic and educational benefits than would otherwise be the case.

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