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 New Delhi, 2nd February 2011: Maruti Suzuki India
Limited, the country’s largest car manufacturer unveiled
it’s much awaited luxurious and sporty sedan, ‘Kizashi’.
Kizashi is the company’s first offering in the upper end of
the Indian car market.

 Kizashi offers an excellent packaging of feature rich

luxury, style and sporty performance. It is manufactured at
Suzuki Motor Corporation’s Sagara plant in Japan and will
be imported into India as a Completely Built-up Unit
(CBU). After its launch in Japan in late 2009, the Kizashi
was introduced in the US.

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 Kizashi will be available in India in two variants: Manual
Transmission (MT) and Continuous Variable Transmission
(CVT).

 At the launch, Shinzo Nakanishi, Managing Director and

CEO, Maruti Suzuki India said, “The Kizashi is a major
step forward for Maruti Suzuki. With the launch of this
luxurious sporty sedan, Maruti Suzuki is able to offer an
international car to top-end customers in India. 

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KIZASHI.
 Kizashi delivers a sporty performance thanks to its
powerful engine.

 The agility and performance is well complemented with a

sporty look and profile of the Kizashi.

 With the array of top-end features Kizashi compares well

with the premium luxury sedans in higher segments.

 The imposing front grille, compact and sleek exteriors

coupled with exclusive interiors makes Kizashi stand tall
among competing brands.
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FEATURES.
 The Kizashi is powered by the celebrated 2.4 litre DOHC J–
Series engine that ensures potent performance (maximum
output: 178 PS @ 6,500rpm and a maximum torque: 230Nm
@ 4,000rpm) while offering excellent fuel efficiency of 12.53
Kmpl (CVT) and 12.45 Kmpl (6-speed MT).
 
 The Kizashi will be available in ‘Snow White Pearl’, ‘Super
Black Pearl’ and ‘Premium Silver Metallic’ colors. 

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CONTD.
 The Kizashi will give customers a choice of Continuous Variable
Transmission (CVT), which further promotes fuel economy along
with a superior driving experience.

 The 6-speed Manual Transmission (MT) is tuned for the true

driving enthusiast to give a taste of Suzuki Motor Corporation’s
high technological competence.

 Kizashi has been tested in some of the most extreme conditions, like
cold-weather trials in Minnesota and hot-weather trials in Death
Valley, USA.
 

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CONTD.
 Kizashi first races with the odd competitors and wins the
race, which is no surprise. But then it rolls over the much-
vaunted Audi A4, Mercedes Benz C300 and Volvo S40.
You can, of course, argue that testing conditions favored
Kizashi.

 Suzuki, which is best-known for its small cars, has loaded

Kizashi with some serious kit to shed its small-carmaker
image.

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 Kizashi has been developed with special emphasis on combination
of sportiness and elegance in its design, smoothness and quietness
befitting a vehicle in this class and superior engine performance
and fuel efficiency.

 Kizashi is, indeed, a true sign of a great thing to come !

 Kizashi can be booked with an initial deposit of Rs 50,000/- at any

Maruti Suzuki Dealers immediately. Deliveries for Kizashi will
begin in March 2011.

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INTRODUCTORY PRICES.
 Model    City    Ex Showroom (Rs)

 Kizashi 6-speed Manual transmission (MT)    New Delhi      16.5 Lakh

 Kizashi Continuous Variable Transmission (CVT)    New Delhi     17.5

Lakh

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COMPETITION

 The new wonder car Maruti Kizashi is going to give the

flat competition for the selling saloon segment luxurious
cars including Chevrolet Cruze, Volkswagen Jetta, Honda
Accord etc.

 Maruti Kizashi is the first D segment car of the company,

however it's previous tip cars like Maruti SX4 and Swift
Dzire fell in segment C.

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BRANDS OF MARUTI SUZUKI
 The company offers a wide range of cars across different
segments. It offers 14 brands and over 150 variants -
Maruti 800, people movers, Omni and Eeco. International
brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and
Estilo. Off-roader Gypsy, SUV Grand Vitara, sedans SX4
and Swift Dzire.

 In an Environment friendly initiative, in August 2010

Maruti Suzuki introduced factory fitted CNG option on 5
models across vehicle segments. These include Eeco, Alto,
Estilo, Wagon R and Sx4.

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FACTS TO KNOW
 In fiscal 2009-10 Maruti Suzuki became the only Indian
company to manufacture and sell One Million cars in a
year.

 Maruti Suzuki has employee strength over 7,600 (as at end

March 2010).

 In 2009-10, the company sold a record 10,18,365 vehicles

including 1,47,575 units of exports. With this, at the end of
March 2010, Maruti Suzuki had a market share of 53.3 per
cent of the Indian passenger car market.              

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MARKET SHARE

 The market share of the country's largest car-maker, Maruti Suzuki

India, continues to hover below the 50 per cent mark, despite the
firm posting its best-ever monthly domestic sales in July.

 According to the Society of Indian Automobile Manufacturers

(SIAM), the market leader sold 2,82,488 cars during the April-July
period, representing a 47.68 per cent share in the overall 5,92,405
units market.

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CONTD.

 In the comparable year-ago period, MSI had a 53.13 per cent share of
the 4,40,069 units car market, with sales of 2,33,811 units.

 This is the first fiscal in which Maruti Suzuki India's (MSI) market share
fell below 50 per cent. The company's loss is mainly due to Tata Motors,
Ford India and General Motors India catching up following a good
response to their respective small cars -- Nano, Figo and Beat.

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 MSI sold 90,114 units, which included multi-purpose and utility
vehicles, besides passenger cars, a 33.45 per cent rise from 67,528 units
in July, 2009. This was an all-time high for MSI in any month in the
domestic market.

 According to SIAM data, MSI's main rival Hyundai Motor India's

market share in the car segment also declined to 18.88 per cent in
April-July from 20.89 per cent in the comparable period last year.

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STRATEGIES.
 The company has revealed that it is going to do some
changes in the car distribution strategy in India. Recently,
Maruti has introduced the car's properties in the posh areas
of metros such as Delhi and Mumbai to capture the footfall
of luxury cars buyers.

 It has been speculated that the company has spent up to Rs.

50-60 crore to display properties in good areas like
Indraprastha in Central Delhi and Lokhandwala in
Mumbai's Andheri.
.

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 Marketing executive of Maruti Suzuki India, Mayank
Pareek stated that there was a need to start a retail format
that would help us in high-price sales.
 The company spent a huge amount on real state in
Mumbai. He added that they have somehow managed to
get places in the right locations.
 Earlier, the company's presence was limited to the highly
populated city areas with preference of mass-segment cars
like Maruti Alto, Maruti Swift and Maruti Swift Dzire.
 

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EXPORTS
 Maruti Suzuki India has made record exports of 8 lakh
units since it started exporting its cars in 1987-88, the
company said.
 Maruti’s A-Star model accounted maximum in the
company’s exports.
 The A-Star model alone has made 25 percent of overseas
sales of the total 8 lakh units.
  Maruti Suzuki’s major exports countries include
Netherlands, Finland, Iceland, Chile, Algeria, Italy, Malta
and the UK. Initially, Maruti Suzuki began selling to
overseas countries with just 500 units, which has now
grown to 8 lakh units.

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CONTD.

 The cumulative exports of India’s leading carmaker today

crossed half a million mark i.e. 500,000 units.

 Just as in the Indian market, the Maruti 800, with 178,000

units, has been the most popular Maruti car overseas. Alto
follows closely with 152,000 units. “Zen”, India first
world car that was exported to Europe as early as 1994,
was well received selling over 130,000 units cumulatively.

 Maruti Suzuki plans its first export shipment from the new
port facilities in January 2009.
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ACHIEVEMENTS.
 MSIL Receives Gold Trophy for "Top Exporter for the
Year 2008-09" for the Northern region.

Maruti Suzuki exports, entry-level models across the globe

to over 120 countries and the focus has been to identify
new markets. Some important markets include Latin
America, Africa, South East Asia and Oceana.

The Company clocked its highest ever exports at 147,575

units, a growth of 111% in the Fiscal Year 2009-10.
  

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 The star performer has been A-Star which is also the fifth
World Strategic Model by Suzuki.

 A-star, as a Made-in-India car, represents Maruti Suzuki

aspirations as an Indian company to emerge as a global
hub for manufacturing and exporting small cars. Alto and
M800 are the other most popular models in the overseas
market.

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CSR ACTIVITIES
 Sustainability.
 Practising 3R(Reduce,Reuse,Recycle).
 Greening of Supply chain.
 Adopting energy saving technologies.
 Road safety.
 Maruti Driving Schools.
 Community Initiatives

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