L. F.

Cop penr ath & Associates

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MegaCreativity
(The Business Fuel of the Millennium)
3/25/2011 Copyright © 1999 Larry Coppenrath, All Rights Reserved 1

L. F. Cop penr ath & Associates

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Top 10 Places To Have a Great Idea
10. 9. 8. 7. 6. Performing Manual Labor Listening to a sermon On waking up in the middle of the night Exercising During leisure reading

3/25/2011

Copyright © 1999 Larry Coppenrath, All Rights Reserved

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L. F. Cop penr ath & Associates

THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION

TM

Top 10 Places To have a Great Idea
5. 4. 3. 2. 1. During a boring meeting Falling asleep or waking up Commuting to work Showering or shaving Sitting on the toilet

3/25/2011

Copyright © 1999 Larry Coppenrath, All Rights Reserved

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L. F. Cop penr ath & Associates

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Record Your Ideas

Keep Pads (w/pen) in Every Room Put a Cassette Recorder in Your Car Carry 3 x 5 Cards or Small Notebook Get / Use a Phone Answering Machine Write on Your Wrist but don¶t Lose the Idea

3/25/2011

Copyright © 1999 Larry Coppenrath, All Rights Reserved

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Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Create an ³Idea Bank´ Carry / Handout Dollar Bill Size Note Pads Store in Card Box .³Idea Bank´ Support ³Idea Bank´ Concept at Every Level Instead of ³Suggestion Boxes´ Use ³Idea Bank Deposits´ 3/25/2011 Copyright © 1999 Larry Coppenrath. All Rights Reserved 5 . F.L.

Aim´ Sessions (see slides #13 & #14) Spend $5.L. Fire. facing toward visitors Put marker Board or Flipchart (w/multi-colored pens) in your office to easily initiate ³Ready.00 on something for your desk that represents your vision Toy Hydrant = Put out Fires Cat¶s Eye Marbles = Keep an Eye on the Future Mickey Mouse Picture = Customer Service at Disneyland 2. 3. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Invite The Creative Process 1. F. All Rights Reserved 6 . 3/25/2011 Copyright © 1999 Larry Coppenrath. Put your baby picture on your desk.

L. crayons) Innocent. All Rights Reserved 7 . etc. (similar suggestion to #2) 3/25/2011 Copyright © 1999 Larry Coppenrath. Keep some toys on your desk (Legos. marker boards) along with coffee. water. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Invite The Creative Process (cont¶d. Simple. Find & Hang a Picture of your vision on the wall 5. Creative 6.) 4. Common areas should have Pads (flipcharts. F. soda.

F. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Make Time For Ideas Make a list of the 20 things that causes you to work more than 50 hours a week Now Eliminate the Non-Essential Work! Too much to read Too much to write Meaningless decision processes Challenge Everything You Do!! 3/25/2011 Copyright © 1999 Larry Coppenrath.L. All Rights Reserved 8 .

L. All Rights Reserved 9 . Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Get Your Foot Off The Brake Forget about ³Speed Kills´! A Sunday afternoon drive is done at ³90 MPH´ If you want to compete in this decade you must be: Fast. F. Flexible. and Attentive Simplify Everything Empower Employees Increase Knowledge: Better Understand the Track (Competitive Space) Optimize the Car (Technology / Products) Regularly Update Information (Continuous Learning) 3/25/2011 Copyright © 1999 Larry Coppenrath.

³Killer Phrases´ I don¶t have the time or interest to explore this idea 3/25/2011 Copyright © 1999 Larry Coppenrath.L.. F. All Rights Reserved 10 . Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Eliminate ³Killer Phrases´ It¶s not in the budget« We don¶t do things that way« We tried that before« The currency is not convertible..

You can¶t teach an old dog new tricks. Yes. Silence. It will be more trouble than it¶s worth. 13. 17. 14.. Suppressed laughter 25. 34. 11. 32. What will people say? 30. 16. If it ain¶t broke. 5. Put it in writing. Don¶t fight city hall. Don¶t rock the boat. Don¶t be ridiculous. 20. 12. That¶s irrelevant.. No. Don¶t waste time thinking. 29. It¶s not in the budget. 39. 3. but. The boss will never go for it.L. We¶ve done all right so far. 31. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM New Ideas Won¶t Just Happen Ideas must be sold just like any product / service Objections must be turned into reasons to buy or at least not block 1. Because I said so. 7. It isn¶t your responsibility. 8. 36. Be practical! 37. 33. We haven¶t got the manpower. We tried that before. Let¶s stick with what works. It¶ll never fly. 22. Condescending grin 26. 40. It¶s too far ahead of the times. 28. 15. Do you realize the paperwork it will create? 38. 2. but not for us.. 4. All Rights Reserved 11 . We¶ve always done it this way. you misread my request. 35. I¶ll get back to you. don¶t fix it.. That¶s not in your job description. Dirty looks 27. 19.. but. 18. 21. It¶s all right in theory. People don¶t want change. F. 10. 23. You have got to be kidding. 3/25/2011 Copyright © 1999 Larry Coppenrath. 6. Great idea.. The boss / competition will eat you alive. Laughter 24. 9. I¶m the one who gets paid to think. Obviously. Get a committee to look into that.

F. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Sample Idea Map Hitchhiking Off Ideas Seeing Patterns Fun Finding Right Questions Seeing Solutions Self Problem Solving Team Comparing Viewpoints Defining Problem Brainstorming Relating To Bigger Problem Idea Mapping Writing Taking Notes Recording Meetings Brain-Friendly Non-Judging Overcoming Writers Block Free Associating Writing a Talk Pre-Outlining Interviewing Random Thoughts Seeing More Than on Paper 3/25/2011 Copyright © 1999 Larry Coppenrath. All Rights Reserved 12 .L.

F. All Rights Reserved 13 .L. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Idea Map Process Step 1 State the Problem [Ready] Step 2 In the center of a piece of paper write a word or phrase that captures the essence of your problem and put a circle around it -this is your ³trigger word´ [Ready] Now. [Fire] Step 3 3/25/2011 Copyright © 1999 Larry Coppenrath. fire away for 2 minutes and write down around this trigger word as many aspects of the problem / idea as you can. without judging.

[Fire] Step back and identify 3 or 4 key concepts. Assign a geometric symbol to each key concept. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Idea Map Process (cont¶d.L. Build as many as you like and use clarifying words if necessary. This process is called ³Clustering´. Put the same symbol around each word or phrase on your map associated with that concept. F.) Step 4 Identify relationships between these words -use arrows to show inter-relationships. [AIM] Step 5 3/25/2011 Copyright © 1999 Larry Coppenrath. All Rights Reserved 14 .

L.) Create a Cluster Outline Writing Why it Works Defining Problem Comparing Viewpoints Relating to a Bigger Problem Finding Right Questions Seeing Solutions Brainstorming Self Team Hitchhiking Off Ideas Overcoming Block Pre-Outlining Taking Notes Interviewing Recording Meetings Writing a Talk Free Associating Non-Judging Random Thoughts Seeing Patterns Seeing More Brain-Friendly Fun 3/25/2011 Copyright © 1999 Larry Coppenrath. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Idea Map Process Step 6 Problem Solving (cont¶d. F. All Rights Reserved 15 .

Fun 3/25/2011 Copyright © 1999 Larry Coppenrath. Report Writing 2. Self b. Finding right questions to ask B. Hitchhiking off of other solutions II. Team 2.) Step 7 Outline the Map I. F. See more than is written down B. Recording Lectures 3 Interviewing III.L. Brainstorming a. Comparing different viewpoints 2. Pre-Outlining Technique 1. Overcoming Writer¶s Block 1. Brain-Friendly C. Relating to bigger problem 3. Taking Notes 2. Free Association 1. Writing A. All Rights Reserved 16 . then arranged 3. Disjointed thoughts. Writing Talks B. Defining Problem 1. Suspends Judgment 2. Problem Solving A. Seeing Solutions 1.Why It Works A. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Idea Map Process (cont¶d.

Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Ask Six Universal Questions What Is It? Where Does It Happen? When Does It Happen? How Does It Happen? Why Does It Happen? To Whom Does It Happen / Who Causes It To Happen? 3/25/2011 Copyright © 1999 Larry Coppenrath. F. All Rights Reserved 17 .L.

F.L. All Rights Reserved 18 . Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Envisioning The Future Visualize the Problem Solved or Goal Reached Come Back From The Future Record Steps Leading To The Future Fix a Solution or Achievement Date Overcome Barriers At Each Step Identify Problem or Goal Solution 3/25/2011 Copyright © 1999 Larry Coppenrath.

? 4 Change Direction /Location 5 of Perspective Physically / Mentally Change How You Look at the Problem Flip-Flop Results Define the Result 6 It it¶s Fast. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM In Search of Opposites Change Positive Statements to Negative Place ³No´ or ³Not´ before nouns. Figure Out What Everyone Else Doesn¶t Do 3 The Opposite of What Everyone Else is Doing Use a ³What If´ Compass What If I ... Declare Yourself the Winner! See What Happens« 7 3/25/2011 Copyright © 1999 Larry Coppenrath... adverbs Use Antonyms Use ³un-´. adjectives.. All Rights Reserved 19 .. make it Slow What would it take If it¶s Stopped. make it Steel to Produce ³Awful´ Results Turn Defeat into Victory When Facing Defeat.L. Move it If it¶s Plastic. ³dis-´ 1 Define What Something is NOT 2 [word] or [phrase] is NOT a . F. verbs. ³non-´..

All Rights Reserved 20 ... F..? *Stretch it Winterize it Sharpen it Balance it Tie it Make it terrifying Darken it *Melt it Loosen it Go under it Make it stronger Put in sex appeal Make it funny Make it fly Go forward Make it stationary Make it complex Dry it Do it sideways Make it romantic Illuminate it *Freeze it Tighten it Jump over it Separate it Slow it down Spell it correctly Relax it Give it away Make it portable Make it simple Moisten it Do it backwards Put it in pictures Depersonalize it Empty it Prick it Demagnetize it Combine it Speed it up Misspell it Force it Raise the price Appeal to seniors Go counterclockwise Sour it Tear it down Put it to music Personalize it Fill it up Cushion it Magnetize it Add future appeal Understate it Make it unbreakable Make it reusable Make it visible Appeal to kids Go clockwise Sweeten it Build it up *Shrink it Summarize it Dull it Unbalance it Untie it Add nostalgic appeal Exaggerate it Make it breakable Make it disposable Make it invisible Make it weaker Take out sex appeal Make it serious Make it float Go backward 3/25/2011 Copyright © 1999 Larry Coppenrath.L.. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Using a ³What If´ Compass Run a defined problem through this set of ³What If¶s´ What If I..

F.L. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Can I Pick Your Brain? Ask for Help Become Your Competitors¶ Customer Start a ³Borrow File´ Start a ³Not Invented Here´ Contest Become Part of the Market Place 3/25/2011 Copyright © 1999 Larry Coppenrath. All Rights Reserved 21 .

Visit.) Identify.L. All Rights Reserved 22 . and Experience Top Quality Read a Biography of a Person You are Trying to Emulate Start a Clipping File or Subscribe to a Computer Clipping Service If at first you don¶t succeed. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Can I Pick Your Brain? (cont¶d. take a break! 3/25/2011 Copyright © 1999 Larry Coppenrath. F.

Verbal. Logical. Analytical Non-Verbal. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Corpus Callosum The Nerve Bundle that Allows the Left and Right Sides of The Human Brain to Share and Communicate Their Views. All Rights Reserved 23 . Left Brain Right Brain Balancing Your Checkbook The ³High´ comes from Reconciling the Numbers. Visual.L. Corpus Callosum Highway Driving The ³High´ comes from all the free association that goes on in your mind while driving (without conscious monitoring). Spatial. Perceptual 3/25/2011 Copyright © 1999 Larry Coppenrath. F.

All Rights Reserved 24 .L. F. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Creative Process Model Left Brain Defining the Problem Gathering Information [Ready] Analyzing Information Right Brain Incubating Information Free Associating [Fire] Intuitive Flash Evaluating Possible Solution [Aim] Implementing Solution 3/25/2011 Copyright © 1999 Larry Coppenrath.

All Rights Reserved 25 . F. Do them one at a time. Use an ³opposites´ Idea Map by answering ³What would I never do to solve this problem? 3/25/2011 Copyright © 1999 Larry Coppenrath.L. Then go back and edit. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Getting Creatively ³Unstuck´ Use Your Non-Dominant Body Parts Cross your legs the wrong way Interlock your fingers the wrong way Use your non-dominant eye to read a short magazine article Write down some thoughts with your ³other´ hand Breathe through your left nostril for a right-brain jolt Breathe through your right nostril for a left-brain jolt Doodle or scribble with the ³wrong´ hand Do Things in a Strange Way or Do Strange Things Drive to work a different way Close your eyes and daydream about your ideal vacation spot Make a short phone call to a friend and just catch up Browse through a magazine and just look at the pictures Walk around and pretend that that you have to get something Do Crossword puzzles Manipulate Your Time Write down your thoughts as fast as you can. Set a specific time limit for completing your task Break up your problem into ³doable´ chunks.

All Rights Reserved 26 . F.L. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Idea Fulfillment The Action Stage of the Creative Process is Where Innovation meets Organization Production Sales Distribution Innovation is required at every junction in a corporation to compete now and in the future 3/25/2011 Copyright © 1999 Larry Coppenrath.

Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Institutionalization of Openness Openness = # ideas x (# Implemented + Fast Failures) x Shared Vision Penalty For Failure Reduce Penalty For Failure: Expect It Reward It Learn It Increase ³Fast Failures´: Subsection Testing Small Scale Testing 3/25/2011 Copyright © 1999 Larry Coppenrath. All Rights Reserved 27 . F.L.

Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Achieving a Shared Vision Visions are built on Knowledge. F. Dreams. Instinct. All Rights Reserved 28 .L. and Destiny Successful Visions are: Directed Toward the Future (Common Destiny) Useable Today Firmly Grounded in the Past Stable Yet Flexible to Changing Environments Easily Understood Well-Promoted 3/25/2011 Copyright © 1999 Larry Coppenrath.

L. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Promoting Vision Hang Pictures of it Add Feeling Name Places and Things that ³fit´ Put a Piece of the Vision on Your Desk Help Eliminate the Old Vision Realize the ³Neutral Zone´ Celebrate Even Small Successes 3/25/2011 Copyright © 1999 Larry Coppenrath. All Rights Reserved 29 . F.

SAVE THEM for a rainy day!) Make Learning Fun Start an Innovation Team with Discrete Projects Cutting Paperwork Cutting Required Approvals Improving Motivation Reducing Stress Wage an Active War on ³Killer Phrases´ Engage All Participants During Meetings 3/25/2011 Copyright © 1999 Larry Coppenrath. Ideas.L. Come up with a lot of ideas THEN throw the bad ones away (or better yet. F. All Rights Reserved 30 . Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Ideas. Ideas Rule 1.

Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Selling. then treat it that way! Prepare a Promotional Package that Supports it. Buy-in. the realization of ideas requires others to share or at least not block the realization process. F. 3/25/2011 Copyright © 1999 Larry Coppenrath. Proposals. Second: If the quality of your idea is special. Surveys. First: Do what others in your organization do: Memos. Influence In almost all normal situations. Almost always this results in Idea Modification [shared vision]. All Rights Reserved 31 . Meetings. You cannot write about it or speak to it often enough. and sometimes results in abandonment as Idea knowledge is accumulated.L. Reports.

Influence (cont¶d. F. Buy-in. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Selling.) Sell Inside (Including Yourself) Sell Up the Organization (Two Levels) Sell Down the Organization (Two Levels) Sell Outside Confidentiality Issues?? Opposites Approach 3/25/2011 Copyright © 1999 Larry Coppenrath.L. All Rights Reserved 32 .

Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Envision the Future Ask ³What¶s the Opposite?´ Challenge the Assumptions Walk in the Other Person¶s Shoes Create a metaphor Borrow & Adapt Get Out Colored Pens & Draw Some ³Idea Maps´ 3/25/2011 Copyright © 1999 Larry Coppenrath. F. All Rights Reserved 33 .L.

L. F. All Rights Reserved 34 . Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Force Field Analysis Forces Supporting Forces Resisting You Must Determine How To: Encourage the Supporting Forces Neutralize or Defeat Resisting Forces 3/25/2011 Copyright © 1999 Larry Coppenrath.

Trust your Gut Trust your Gut Check with your brain See # 1 Follow Sigmund Freud¶s example: Take out a coin. Ask ³ Is this a good idea ³? Flip the coin. then your intuitive reaction has been revealed. F. Label ³heads = yes´. If it comes up ³YES´ and your gut says ³ Lets do two out of three ³. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Idea Quality 1. 2. All Rights Reserved 35 . ³tails = no´. Ask questions about: Success Past Personal Mission Timing Failure Future Professional Vision 3/25/2011 Copyright © 1999 Larry Coppenrath. 3.L. 4.

( )x2= Interesting ( )x1= ( Rating ) x -2 = 3/25/2011 Copyright © 1999 Larry Coppenrath. 3. All Rights Reserved 36 .L.5x5. 4. F.5 Planner File: Date: Negatives Positives 1. 2. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Is This A Reasonable Idea? Identify as many of the following as possible: Positive Factors Interesting Qualities Negative Factors Idea: 4x6 Index Card 8. 5.

All Rights Reserved 37 . Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM File Those Ideas You.L. F. Family. Management 3/25/2011 Copyright © 1999 Larry Coppenrath. Employees.

F. you¶re Two Steps Ahead! 3/25/2011 Copyright © 1999 Larry Coppenrath. If they laugh.Take a Break Write Down Your Ideas... you are ³One Step Ahead´...Don¶t Lose Them! If everyone says ³You¶re wrong´..L.. All Rights Reserved 38 . Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Some Things To Think About Generate Lots of Ideas Create Ideas that are 15 minutes Ahead of their Time Always look for a Second Right Answer If at First You don¶t Succeed.

L.We need to Ask Prethe Right Question to Reveal the Answer When You Ask a Dumb Question. Inside Out.Learn to See Things Backwards.) The Answer to any Question Pre-Exists -. F. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Some Things To Think About (cont¶d. and Upside Down 3/25/2011 Copyright © 1999 Larry Coppenrath. You Get a Smart Answer Never Solve a Problem from Its Original Perspective Visualize Your Problem as Solved before Solving it All Behavior Consists of Opposites -. All Rights Reserved 39 .

F..Then Adapt Make Sure the Penalty for Failure Is NOT Greater than the Penalty for Doing Nothing 3/25/2011 Copyright © 1999 Larry Coppenrath...) Challenging an Assumption can Turn Obstacles into Opportunities If Different Shoes Don¶t Work.. Ask ³How Would Nature Solve This Problem?´ Borrow from the Past...or a Space Ship Think Like Nature. Try Looking at Your Problem From a Helicopter.L. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Some Things To Think About (cont¶d. All Rights Reserved 40 .

) Often it¶s the Interesting Part of an Idea.NOT or Negatives that Leads to Innovation Writing Down Ideas is Like Money in the Bank Always Start a 60 minute Meeting With a One Minute WarmWarm-up Exercise Make Friends with Your Shower -.. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Some Things To Think About (cont¶d.... All Rights Reserved 41 .. F. Maybe the Song has an Idea in it for You! 3/25/2011 Copyright © 1999 Larry Coppenrath.NOT the Positives Idea.If Inspired to Sing..L.

L. All Rights Reserved 42 . F. Cop penr ath & Associates THIS SLIDE CONTAINS CONFIDENTIAL PROPRIETARY INFORMATION TM Remember«Every Idea Is Important To Someone!! What¶s Important to You? 3/25/2011 Copyright © 1999 Larry Coppenrath.

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