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The main objective of this presentation is to present before you some of the salient features of the biggest example of Virtual Corporation i.e. eBay, who in just a span of 15 years became the world·s best online shopping portal in which people and businesses buy and sell broad variety of goods and services worldwide. In this presentation we have focused upon the company·s business tactics and also their massive growth in the Online Marketing. eBay is fully an E-Commerce based company.
Has established localized in thirty other countries including India & China. StubHub. Bazee. eBay Inc. also owns PayPal.000 every second. where practically anyone can buy and sell practically anything. the total worth of goods sold on eBay was $60 billion -. eBay is leading in mCommerce. Core message was that eBay is the company that is in the business of connecting people.ABOUT Founded in 1995. eBay now has more than 90 million active users globally. Skype.com and other businesses. American Company ² Pierre Omidyar(Founder) & John Donahoe (CEO) eBay is the world's largest online marketplace. not only selling them things. with 7m downloads of the eBay application since the launch and $600m in GMV in 2009.$2. In 2009. .
eBay. you can get it on eBay. Come to think of it. Shop victoriously! From collectibles to cars. sell it.SLOGANS Connecting buyers and sellers globally. What ever it is. love it . buy and sell all kinds of items on eBay Buy it.
MARKETING ON THE WEB Though online marketing is one of the forms of direct marketing. which almost approximates real-life interaction. It gets it power on account of its interactive capability and speed. it needs a separate treatment as it represents an altogether new way of doing business. It enables an interaction. It has more power compared to all other forms of direct-marketing. .
BENEFITS FOR SELLER Access to all markets Contraint-free growth Provision of enhanced value to consumers Provision of many services and products from a single stop Better marketing productivity and costcontrol Better CRM through sharper customer data Flexibility in marketing communications .
BENEFITS FOR BUYER Convenience Scope for informed and competitive buying Search advantage Wider Options Customised and personalised products & services Greater Transparency Greater bargaining power .
GLOBAL World over. ² Growth in volume of business on the net ² Enlargement in the range of products marketed The growth of the Internet as a mass medium is a major factor behind this development. Its growth has manifested itself in 2 ways. online marketing is fast catching up. This sweeping presence and influence of the Net is shaping it as the business model of the future .GROWTH OF ONLINE MARKETING .
INDIA Online market clocked Rs. 2. channels & business buyers online Business processes such as Supply Chain Management/Distribution management were the ones that initially picked up .300 crores in India in 2007 Indians are spending more time on the web Currently around 30% of the Net users are online shopper Online sales initially picked up with B2B ecommerce Firms started dealing with their suppliers.GROWTH OF ONLINE MARKETING .
QUICK FACTS ABOUT The very first thing sold on eBay was a broken laser pointer for $14.µ(even services) . This was thrice numbers of walmart.83.com ´Anyone can sell anything. Anything means anything. The domain ebay.com attracted at least 902 million visitors annually by 2008 according to a Compete.com study.
MARKETING ASPECTS OF The company's current business strategy includes increasing international trade. owned by the Fairfax media group is the dominant online auction website. where Yahoo! had a head start. The only places where expansion failed were Taiwan and Japan. total payment volume via PayPal increased 17 percent. A more recent strategy involves the company increasingly leveraging the relationship between the eBay auction site and PayPal: The impact of driving buyers and sellers to use PayPal means not only does eBay turn buyers into clients (as a pure auction venue its clients used to be predominantly sellers) but for each new PayPal registration it achieves via the eBay auction site it also earns offsite revenue when the resulting PayPal account is used in non-eBay transactions. but off the eBay auction site it was up 61 percent. . and New Zealand where TradeMe. In its Q1 2008 results. eBay has already expanded to over two dozen countries including China and India.
000 small and mediumsized enterprises are trading on eBay across Europe¶s four biggest economies (Germany. the UK. France and Italy). B2C: ² More than 320. ² eBay engages more and more with big brands and fixed price style transactions. .WHO SELLS ON C2C: eBay provides individuals a trusted online platform for buying and selling used as well as new products.
SWOT ANALYSIS OF OPPORTUNITES THREATS Acquisitions business opportunities Market development in new and emerging markets like China & India is a huge opportunity Market penetration in current markets can change a large number of potential customers to subscribers to name a few by eBay to name a few provide new Success attracts competition Attacks by illegal practices could happen Some cost like credit card charges cannot be controlled strategy .
They are flocking to ebay's competitors or creating their own ecommerce site Competition from Google = Google has developed GBuy or Google Checkout. Yahoo is aggressively challenging eBay Sellers are looking for other (cheaper) channels to sell their products = ebay's fees are continuously rising. . and sellers are looking for ways to sell their items. eBay had to scrap seller transaction fees in China due to significant competition from Alibaba. Stiffer competition particularly abroad = early this year. Even in Korea.com.CHALLENGES FOR Its main auction model is slowing as ebay faces maturity = to achieve growth. which is its main challenge to Paypal«. it will have to do so not with its auction site but its acquisitions such as Paypal and eBay.
. What began as a small online marketplace for collectibles has grown to cover a wide array of mid to upscale markets and person-to-person sales that span the globe. upload the info to eBay. and wait for bids to come in. Those of us who were selling on eBay in the early days found that it was easy money. an eBay seller could write up a quick description of an item.HOW TO SUCCEED IN COMPETITIVE MARKET eBay has changed dramatically in the past decade. In the old days. take a few digital photos.
MARKETING STRATAGIES FOR Business Case and Business Plan Compartmentalization Market Identification Monitor Your Competition Sourcing Suppliers Product Pricing Comparisons Set forth and Compartmentalize Goal Setting Automation .
STEPS FOR SUCCESSFUL MARKETIG Basic steps to building a solid marketing plan The latest and greatest tools to build your eBay business Critical visual and presentation techniques Secrets of professional advertising copywriters that help you create outstanding and persuasive item descriptions Advanced marketing and promotional strategies that help you grow your eBay business exponentially Keys to Gold Star Customer Service and ways to turn one-time shoppers into lifetime loyal customers Proven. comprehensive planning and businessbuilding strategies that take your business to the next level .
26 million Buyer 2 4 Feedback on seller Seller 4 5 Notification of Winning buyer! registered users 800.000+ simulation auctions Feedback On buyer 7 Notification of Winning bid! Buyers and sellers leave Feedback on each other 6 6 Ships item (after exchanging e-mail) Sends payment (after exchanging e-mail) .BUSINESS MODEL OF 0 Registration 3 0 Registration 1 8 Lists item Auctions Fees($$) Bids on item eBay Trading Community 1.
EFFICIENCY .COMPETING TO WIN SELLER .
SUPPORT .COMPETING TO WIN SELLER .
(shipping) i-Escrow (for releasing funds after items are received) Collectors Universe (authenticating auction items) Billpoint (payment with credit cards) Bought Butterfield & Butterfield (134-year-old auction house) Bought Kruse International (hi-end Automobile auction house) .PARTNERS OF Kodak (digitizing customer photos) Mailboxes Etc.
ACQUISITIONS OF Skype [Oct. 2005] ² Global VoIP ² Over 59 million registered users StubHub [Jan. 2007] ² ~$307 million ² Dedicated ticket-only marketplace .
co-branded toolbar. and ´click ²to-callµ functionality Google [Aug 2006] ² Exclusive provider of textbased ² advertising outside US ² ´Click-to-callµ integration .STRATEGIC PARTNERS OF Yahoo! [May 2006] ² Exclusive 3rd party provider of all graphical advertisements ² Online payments.
GLOBAL JOINT VENTURES OF PChome Online[June 2006] ² Internet provider in Taiwan ² Co-branded website featuring auction style training & fixed price sales TOM Online [Dec. 2006] ² Leading wireless Internet company in China ² eBay EachNet & TOM Online combine to create new e-commerce community in China .
PROPOSAL TO Joint venture with Student-to-student transaction for used textbooks Expose college students to eBay auctions Future options with .