BBA 1st semester GROUP C

GROUP MEMBERS Saifullah khan Majid Ismail Sundas shujaat Habib Ahmad Zain Ul Abideen

COMPANY HISTORY
Mitsubishi electric was founded in 1921 when Mitsubishi Shipbuilding Co. (now Mitsubishi Heavy Industries, Ltd.) ospun Of a factory in Kobe, Japan that made electric motors for ocean-going vessels into a new company called Mitsubishi Electric Corporation Today Mitsubishi Electric is a global giant, with operations in 35 countries, more than 100,000 employees, and consolidated net sales of more than US$32 billion

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Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

BRAND ‡ The Brand I Chose is Mitsubishi MR SLIM ‡ Imported from THAILAND ‡ One of the Most successful brand in Pakistan ‡ 50% sales in Pakistan of Whole Asia 2 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved. .

.Mr.SLIM 3 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

.SLOGAN ‡ CHANGES FOR THE BETTER ‡ Gives the message that we make changes for the betterment of the people and environment 4 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

.LOGO 5 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

LOGO ‡ The logo of mitsubishi shows the 3 diamonds ‡ The history behind this logo is that mitsubishi started as shipping firm and the three diamonds are the ship¶s propellers 6 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved. .

Target market ‡ Mitsubishi electric in paksitan targets Upper and upper middle class. . ‡ We can notice in their adv that they are targeting the group of people who don¶t really care abt price 7 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

Sabro 4. 1.Samsung 8 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved. .COMPETITORS The main competitors of Mitsubishi are.Pel 3.Dawalance 2.

Product B.Promotion D.MARKETING MIX ‡ Now we are going to discuss marketing mix of Mitsubishi Mr.Place 9 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.Price C.Slim ‡ Marketing mix consists of. A. .

. SLIM EXTREME 10 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved. SLIM ADVANCE ‡ MITSUBISHI MR.Products ‡ MITSUBISHI MR.

.ADVANCE Flat Design!! 11 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

EXTREME ‡ MS-C10/13VC New Design! 12 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved. .

PRICING TECHNIQUE ‡ The price of MITSUBHISHI is being set on the basis of Mark-up Pricing. ‡ Simple Price=Cost + Profit ‡ Prices are also based on the rate of Dollar Rate as it is imported from Thailand 13 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved. .

‡ According to Market skimming strategy. ‡ Mitsubishi 1.they charge a very high price from its cutomers because there target market is Upper and High income class and they don¶t care about the price.5 split cost abt 33000 14 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.PRICING OBJECTIVES ‡ MITSUBHISHI has adopted Market Skimming Strategy in order to Maximize Profit. .5 split cost about 45000 which is reletively higher than other in markets like Orient 1.

‡ Advertise in Leading Newspaper THE NEWS . ‡ Should create sales force for promotion.PROMOTION & ADVERTISING ‡ TVC on GEO.JANG. .MASHRIQ ‡ It is recommended that they need to advertise in more TV channels and FM radio.They should advertise in more circulated newspapers. 15 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved. as Upper class mostly watch GEO at Prime time.

16 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved. . what they need to do is sponsor different Recreation Parks and public places as it gives the message that MITSUBHISHI cares for the environment.PUBLICITY ‡ They are not involved in any kind of publicity.

.Placement of Mr Slim ‡ The main head office of Mitsubishi in Pakistan is in Lahore ‡ The distribution of mitsubishi Mr Slim in Pakistan is with Orient group of companies which its self is AC manufacturing company ‡ Mitsubishi should have its own distribution network as orient its self is in this business and they mostly target their products 17 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

. ‡ Use of more medias for advertising.SUGGESTIONS ‡ It is suggested that Mitsubishi Electric should have its own distribution network ‡ Awareness about the product. 18 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved. ‡ MITSUBISHI should select more outlets for its products display such as JB.ARCO.

.Any Questions? 19 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

.‡ Thank You for your Time 20 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

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