(2007. Myspace strikes back. 156(7). 2008.com/time/business/article/0. from ProQuest. from http://www. Social networking. The future of facebook. L. B.3 billion a day
Citations: Leary.8599. 15(2). from ProQuest. (2007.SOCIAL NETWORKING SITE STATISTICS
MySpace: over 110 million monthly active users Facebook: approximately 60 million active users Facebook has over 150. (2008. The myspace culture. From myspace to yourspace. 2008. Retrieved February 2. 15(2). from ProQuest. (2007. S. B. Voices From the Middle. Retrieved February 2. New York Times. November). 30. 128. December). July 17). from http://www. January 21). Fortune. growing three times as fast as MySpace Americans spend about 12% of all their Internet time on MySpace 55% of all online American youths ages 12-17 have created profiles at social networking sites. Network Journal. D. Hayes.htmli
.1644040. Kirkpatrick. Retrieved February 2. Time. October 1). 2008. Stelter. 2008. Retrieved February 2.time.html?_r=1&scp=6&sq=myspace&st=nyt&oref=slogin Locke. 48% visiting social networking sites at least once a day 65% of Facebook users also have a MySpace account MySpace has more page views than any other website in the world ² more than 1. 2008. Retrieved February 2.com/2008/01/21/technology/21myspace.nytimes. 69-70. (2007.00.000 new registrations daily.
Friend Comments Profile Customization Bulletins Groups MySpace Music MySpaceIM MySpaceTV MySpace Mobile MySpace News (via RSS feeds) MySpace Classifieds
The Wall Photos Gifts Marketplace Pokes Status Events Applications (third-party) Facebook Video
How frequently do you visit MySpace or Facebook? Daily (4) Monthly (3) Weekly (1) 4. What is your least favorite aspect of MySpace or Facebook? Privacy (3) Technical issues (2) Advertisements (2) Social stigma (MySpace) (1) Messy profiles (MySpace) (1) Impersonal (1) Unwanted friend requests/message (MySpace) (1) Too many social networking sites to keep up with (1) 3.SOCIAL NETWORKING SURVEY RESULTS
1. What do you primarily use MySpace or Facebook for? Networking/communication tool (7) Entertainment (4) Reconnecting with old friends (3) Post/read blogs (3) 2. Is there an additional feature/function of MySpace or Facebook that you'd like to see? Third party applications (MySpace) (2) More sort features (1)
more business networks ³Social utility´ that fosters existing relationships.COMPARISON (APPLES TO ORANGES?)
Target demographic College age and young professionals. but cannot change profile design Yes. communicating efficiently Built in privacy features set on default Yes Has drag and drop features. media content (music and pop culture) Takes time and know-how to set up privacy features No. which adds to clutter of site
Privacy Third-party applications Interface design personalization Advertisements
. but often profiles become too messy Far too many. finding old acquaintances. but possibly in near future Much more flexibility. but fewer than MySpace
Youth culture and Gen X/Y
Creating new relationships. social and business networking.
businesses.? Organizations like Nordstrom. do not allow employees to display their vocation on social networking sites.DISCUSSION QUESTIONS
What are some new ways we could utilize the social networking technology? Schools. etc. How can online personal disclosure negatively impact an individual or an organization? MySpace has recently rolled out a design overhaul of their homepage due to comments that Facebook¶s interface is more aesthetically pleasing. In what other ways could MySpace and Facebook evolve to keep up with their competitors?