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PRESENTATION ON CONSUMER SATISFACTION OF NIRMA DETERGENT POWDER
Presented to :Mr. Sanjeev chaudhary
Presented By :Juhi Jayswal Roll No.-24 Iram Vantiya Roll No.-23
Nirma is one of the few names - which is instantly recognized as a True Indian brand, which took on mighty multinationals. Nirma is one of the good reputed company in India. The people of Gujarat have a proud for this company because it is also provide an Education. It has been persistent effort of Nirma to make consumer products available at an affordable price. From initial days, Nirma believed in value-for-money equation, in creating and maintaining long-lasting relationships. It has always remained committed to offer better products, at better value, for better living«
OBJECTIVE OF RESEARCH
Primary Objectives To study the behavior of consumer towards Nirma detergent powder. Secondary Objectives To know customer preference for various brand of Nirma detergent. To check the value position of Nirma detergent. To check the association the Yellow color with detergent. To check the availability of the Nirma detergent at different area. To know how many people had seen advertisement of Nirma Detergent.
To check the price of the Nirma detergent is affordable or not. To know customers of the Nirma detergent powder are satisfied which the product. To determine which brands of Detergent are more preferred by the consumer. To find out consumer opinions regarding price and quality. To evaluate strength and weakness of Nirma Detergent.
SAMPLING PLAN Sampling Unit Consumer of Mehsana and Nadiad 50 sample Housewives Convenience sampling Personal interview Sample Size Element Sampling Method method Contact Method .
DATA ANALYSIS AND INTERPRETATION .
1 DO YOU USE DETERGENT POWDER? Category Yes No Total Respondent 50 0 50 In (%) 100 0 100 .
of Respondents 41 2 1 2 2 2 50 In (%) 82 4 2 4 4 4 100 . white Wheel Arial Surf Excel Total No.2 WHICH DETERGENT POWDER ARE YOU USING? Category Nirma Rin Mr.
3 WHICH BRAND OF NIRMA? Category None Nirma Washing powder Super Nirma detergent powder Nirma popular detergent powder Green Nirma washing powder Total No. of Respondents 9 15 16 7 3 50 In (%) 18 30 32 14 6 100 .
4 HOW MANY MEMBERS IN YOUR FAMILY? Category None 2 members 3 members More than 3 members Total No. of Respondents 9 5 14 22 50 In (%) 18 10 28 44 100 .
5 HOW MUCH DETERGENT DO YOU USE DURING THE MONTH? Category None 500 gms 1 kg 2 kg Total No. of Respondents 9 13 19 9 50 In (%) 18 26 38 18 100 .
Category None Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Total Respondent 9 23 8 6 3 1 50 In (%) 18 46 16 12 6 2 100 .1 Nirma detergent is valuable detergent.6 SHOW YOUR LEVEL OF AGREEMENT ON BELOW MENTION STATEMENT? 6.
6. Category None Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Total Respondent 9 4 9 11 15 2 41 In (%) 18 8 18 22 30 4 100 .2 As Nirma is Gujarat·s company will preferred to buy Nirma detergent.
3 The color yellow is Suitable for detergent Powder.6. Category None Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Total Respondent 9 9 16 5 8 3 50 In (%) 18 18 32 10 16 9 100 .
7 HAVE YOU EVER SEEN THE ADVERTISEMENT OF NIRMA DETERGENT In (%) 18 64 18 100 POWDER? Category None Yes No Total No. of Respondents 9 32 9 50 .
of Respondents 9 7 29 5 50 In (%) 18 14 58 10 100 .8 ACCORDING TO YOU PRICE OF NIRMA DETERGENT IS« Category None High Affordable Low Total No.
9 WOULD YOU LIKE TO RECOMMEND OTHER TO USE Category None Yes No Total NIRMA DETERGENT? No. of Respondents 9 33 8 50 In (%) 18 66 16 100 .
of Respondents 9 25 8 4 2 2 41 In (%) 18 50 16 8 4 4 100 .10 SINCE HOW LONG DO YOU USE NIRMA DETERGENT? Category None More than 4 years 4 years 3 years 2 years 1 years Total No.
of Respondents 9 40 1 41 In (%) 18 80 2 100 .11 IS NIRMA DETERGENT EASILY AVAILABLE NEAR TO YOUR LOCATION? Category None Yes No Total No.
12 HAVE YOU FACE ANY COMPLAIN REGARDING TO NIRMA DETERGENT? Category None Yes No Total No. of Respondents 9 3 38 50 In (%) 18 9 76 100 .
418 0.48 2.785 .50 2.542 1.042 -0.216 1.513 -1.317 0.490 0.970 -0.06 1.MEASURES OF SHAPE N Mini Max Mean Standard Skewness deviation kurtosis valuabledetergent Preffreabletime colorsuitable 50 50 50 0 0 0 5 5 5 1.
.CONCLUSION Skewness is measures for tendency of the deviations from the mean that a valuable detergent and color suitable both variable are positive skewed and preferable time is negative skewed. Then preferable time and color suitable indicating that the distribution is flatter than a normal distribution. For kurtosis when the value is positive then it is more peaked then a normal distribution and when negative then it is flatter then the normal distribution.
HYPOTHESIS H0 : Nirma detergent is not valuable detergent H1 : Nirma detergent is valuable detergent when z=0.000 Then conclusion is that it is reject the null hypothesis and except the alternative hypothesis. .
.020 Then the conclusion is that it is reject the null hypothesis and more people say that they are not preferable to buy.H0 : Not preferable to buy a nirma detergent H1 : Preferable to buy a nirma detergent When Z=0.
H0 : Yellow color not is Suitable for detergent Powder H1 : Yellow color is Suitable for detergent Powder When z=0.036 Conclusion is that it is reject the null hypothesis that is not suitable yellow color for most of people. .
CONCLUSION AND FINDINGS .
Most of the respondents are used all brands other than Nirma also.FINDINGS 100% of respondents are using the Detergent Powder. Rin. Major competitors of the Nirma Detergent for Nirma washing powder and Super Nirma detergent powder Customers prefer quality first while purchasing detergent. . Most of the respondents are says that T. Arial. White. like.V is the power full medium of advertising for introducing a new scheme for products. Wheel. Mr. 82% of respondents are using the Nirma Detergent Powder.
SUGGESTION Many consumers are not aware of the all products of Nirma detergent powder. Nirma should increase awareness among people about the quality and hygienic conditions of Detergent Powder by advertisements. so to increase the consumers awareness through advertisements. . Company should more focus on the packaging of detergent powder to increase the visibility of Nirma detergent powder among other detergent powder.
Nirma should decrease the price of their product vis-à-vis competitors· price. Company should provide schemes to the consumer so the consumers can be increased by recommendation of Nirma detergent powder to consumers. Nirma should improve the quality and froth of Detergent Powder. .
Also. Respondents cannot give more time because of their busy time schedule and sometimes not interested. . in Mehsana and Nadiad city all areas where not covered and error may occur in generalization for the division of income group and area wise. 50 samples taken may not be enough to generalize for whole population.LIMITATION Samples were taken in Mehsana and Nadiad city and therefore cannot be generalize for whole India. Many respondents are reluctance to give information in against of the asked question.
Also. . We also found that people retains Company·s name and product because of Advertisement in media. From that we have concluded the following things: User uses Detergent Powder because washing time is less.CONCLUSION We have taken 50 samples in our study of Consumer Satisfaction for Detergent Powder of Nirma. Super Nirma detergent powder is main product for Nirma. Nirma is Market Leader in Detergent Powder according to our study.
THANK YOU .
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