You are on page 1of 37

6 

m
r 6 
P Signage are
Best way to communicate with the customers

¬ ucating, informing & instructing the customers

For retail chains, stan ar izing signage will make


customer feel at home in any store


î    
    

s / A s

V ² In-charge of the store

[
 
epartmental Corporate Bran ing

Supplier Signage
irectional
(Space on Hire)

Informational Point of Sale

Instructional Promotional

›
½6  ½  

irectional epartmental

Informational Instructional

Corporate Bran ing

uring Initial Store evelopment While Opening a New


Store

These are stan ar signages across all stores

×
P irectional Signages
P Used to guide customers to the store facilities such as
drinking water, restrooms etc.

P Informational Signages
P Used to provide information to the customers to help
them buy merchandise from our stores
P E.g. shoe sizes, sizes for kids clothes

3
P epartmental Signages
P Used for identification of different departments in the
store
P Should be clearly visible for every department

P Instructional Signages
P Carries instruction regarding store policies such as
P No smoking
P Pets not allowed
P Returns & exchange policies
ë
P Corporate Branding Signages
P Used for sharing corporate values with customers
P E.g. Signages like :Saste am Ka Vaadadz etc.

^
½6  ½  
 Promotional

Base On Promotional Themes Currently On At Store

Art Work Being sent to the Store V


OR
V material woul be supplie
By HO

£
P Promotional Signages
P Used during special promotions initiated by HO or
store
P Communicates theme of the promotions

m
½6  ½  
 Supplier Signage
(Space on Hire)

Sent by Suppliers as Support to their Pro uct In Store

Arrangement for the location an time of isplay woul


be eci e by HO or by Store

V In charge woul be communicate in a vance

mm
P Supplier Signages
P Are used by suppliers to help improve the sale of their
product
P isplay space is negotiated by the HO or store
P For Gandola the dimensions are
P Width: 3ǯ
P epth: 1ǯ
P Height: 5ǯ
P If the concept docket is sent from corporate VM then
the store VM should adhere to guidelines
m
½6  ½  
 Point of Sale

To invoke buying instinct in customer


(e.g. special promotions, current offers, etc.)

Stores have ifferent fixtures for promotional


merchan ise

m[
P Point of Sale Signages are used for
P Highlighting
P Price
P Special Feature
P Promotional Merchandise
P Informing customers on measurements or
specifications


P Promotional Signages


6   
66 
½ype of POS signages to be used on various display
units in the store has been standardised   these
signages to be used

m3
6   6
6 
P Standard signage formats are available at all stores
P Only these formats should be used
P ½he formats are available in various sizes
P A5
P A4
P A3


66  6  6  
½ 
P ½o be used for
P Usual promotion offers in the respective sections
P ½o be placed on the shelves
P imensions of the strip
P 6dz x 2.498dz

m^
 ½ 
P ½hese are vinyl prints for staples
P Price information should be written using white
board marker
P Can be re-used
P Erase the earlier price completely
P Re-write the new price

P No stickers or papers should be pasted on price talker


-  6
6 
Except Electronics & Furniture


-  66 
    
    Human531 BT (BOL ) for
CO ON T¬T
Fonts to be use
Compacta Blk BT for
PUNCH LIN¬S

Punch lines to be printe in R¬ color only,


incase R¬ is not available then BLACK

No other colors (except R¬ or BLACK) allowe

All signage must have con itions apply at


BOTTO RIGHT with font size 10

m
-  66 
       

All Signages to have the last line as ´Offer vali


from /mm to /mm or till offer stocks lastµ

All text in signage to be centrally aligne

Pro uct name must be in full & clearly mention


the pack size
For multiple offers on single fixtures print 2 offers
on one page only


-  66 
      
^ points for
For CO ON T¬T
Arial
¬lectronics
30 points for PUNCH LIN¬S

25 points for
Arial
For CO ON T¬T
Furniture
Arial Black 45 points for PUNCH LIN¬S

[
-  66 
P Points to remember
P All signages to be placed with proper fixtures & on
correct location

P A3 signages to be used only on floor stacks or else in


promo area

P No poster to be stuck on walls, pillars or tables

P All information should be accurate & relevant to offer



-  66 
P Points to remember
P Poster or shelf talkers must be displayed using relevant
fixtures

P Offer should be prominent & should not be cluttering


on the signage

P For temporary requirement to display signages on any


wall, SM should approve the same

× P No spelling mistakes
-  66 
P Points to remember
P A3 / A4 signages should not be allowed on wall units

P ouble sided tapes should be used on any pillars, walls,


fixtures as these lead to damages to paint or adhesive
left behind on wall

P All frames & fixtures to be cleaned at all times

P ½he VM in-charge needs to maintain at least 5% extra


3 stock of all VM fixtures to ensure broken fixtures are
replaced immediately
6   
  


6     
1. All similar signages on the floor needs to be at the
same level of elevation in the store

2. Promo & Hyper Bins


P A4 signage using spring stand
P Can be used with either 1 bin or a combination of 2 or
4 bins

^
6     
P Stackable bins
P A4 signage using a spring stand

P isplay tables / ½iered ½able / Step table used in


promotion
P A4 signage using ½SK 580 rod (small rod) with base
plate


6     
P isplay tables / ½iered ½able / Step table used at the
end of the Gandola
0
P A4 signage using 90 magnet

P Gandolas not having top display shelf


0
P A4 signages at the top of Gandola with 0 magnet

[
6     
P A-gap tables used in promotion area
P A4 signage using 6dz small rod with base plate

P 4 arm, 8 arm, 16 arm browsers used in promotion area


0
P A4 signage using 0 magnet

[m
6     
P ½op of accessories pillar
P A4 signage using 6dz small rod with base plate

P Gandolas and Wall Units


P Shelf talkers inside the plastic strip provided for the
same
P ½he shelf talkers should be used to highlight categories,
offers, brands and private label

[
6     
P Floor stack displays
P A3 signage using SK 830 (big rod) stand with base plate
P When the stack is not very big use A4 signage

[[
6     
P Staples
P Price talkers (vinyl prints) should be pasted on acrylic
frames
P Price information to be written using white board
marker only
P Before rewriting wipe the earlier content completely
P No stickers or any other kind of paper should be pasted
on price talker


6     
P Electronics
P (½V / esktop / Laptop/ ½able fan unit / AC wall unit)
P A5 portrait signage to used in acrylic stands
TV Wall Unit
Ta le an Unit

AC Wall Unit

esktop & Laptop


Wall Unit

6     
P Electronics
P Gandola
P Shelf talkers to be used inside the plastic strips provided for
the same

P Camera floor unit


P Small product talker in acrylic stands

[3
6     
P Furniture