Social Med

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Marketing
by :
e nted a The Power o
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Pre y Sharm rwal f You..!!
A ja p A g a
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 The beginning of a new era
0 The beginning to a new era of personal interaction,
business transparency, and permission marketing,
plus.
Information distribution.
0 Communication.
0 Content interaction.
0 Content création.
 A few facts before we begin..
0 India has the 5th largest no of internet users in the world
and social networking sites is making internet an addiction
0 Has somebody ever thought that diseases such as
Narcissism , Stalking and Attention Deficit Hyperactivity
Disorder that are actively manifested through these social
networking website has become a tool for marketers (not
seriously).
0 The TOP 5 internet using nations are:
I. USA (20 crore)
II. CHINA (10 crore)
III. JAPAN (7.80 crore)
IV. GERMANY (4.71 crore)
V. INDIA (3.92 crore)
New Dimensions of the New Era
Alas…..!!the disease is epidemic..!!
Facebook and Twitter used worldwide;
MySpace and LinkedIn most widely used in North America;
Nexopia (mostly in Canada);
Bebo,Hi5, Hyves (mostly in The Netherlands),
StudiVZ (mostly in Germany),
iWiW (mostly in Hungary),
Tuenti (mostly in Spain),
Nasza-Klasa (mostly in Poland),
Decayenne, Tagged, XING, Badoo and Skyrock in parts of Europe;
Orkut and Hi5 in South America, India and Central America;
Friendster, Mixi, Multiply, Orkut, Wretch, Renren and Cyworld in Asia and
the Pacific Islands
Twitter, Orkut and Facebook in India.
Unlocking the Awesome Potential of Behavioral Disorders
What exactly is social media
marketing.???
0 Social media marketing also known as SMO Social
Media Optimization benefits organizations and
individuals by providing an additional channel for
customer support, a means to gain customer and
competitive insight, and a method of managing their
reputation online.
0 Social media marketing is a recent addition to
organizations’ integrated marketing communications
plans.
 Continued…
0 The growth of social media has impacted the way
organizations communicate.

0 With the emergence of Web 2.0, the internet provides a

set of tools that allow people to build social and business
connections, share information and collaborate on
projects online.

0 Helps coordinating the elements of the promotional mix;

advertising, personal selling, public relations, publicity,
direct marketing, and sales promotion
 What’s in the store.???
• Online content sharing.
• New laws of social ethics.
• New spam movements.
• New SEO strategies.
• New traffic generation tactics.
• Clever web innovations.
and new money making markets and trends.
 What can you achieve..??
• 1. - Increased brand exposure and reach.

2. - Obtain vital information from customers and prospects.

3. - Market your products or services to a targeted audience.

4. - Build trust and credibility by participating on online

communities.

5. - Boost your current web traffic and gain more hot prospects.

6. - Leverage consumer information for new product innovations.

7. - Build a popular and trusted online authority.

YOU is where future lies….!!
0 "YOU“ distribute, share, find new information that
would it be hard or maybe impossible to discover
without it.
0 “YOU” aren't just a reader anymore, you became an
instant publisher.
 MODUS OPERANDI
0 An effective way of using web 2.0 tools.
0 To interact with potential customers and with net
authorities that can help you spread the word about
your company or product.
 The Power Of SEO
0 SEO stands for search engine optimization.
0 SEO Is An Internet Marketing Process
0 Internet marketing strategies/techniques to
0 get your website or blog listed in the search engines,
0 to secure a top position for a search term or keyword
phrase that is closely related to your web content or
niche.
What’s the program dude??
0 SEO it's not just about getting high search engine
ranking for any keywords, SEO is about gaining top
search engine positions on keywords use by your
target audience, that's why keywords research is one
of the main key elements for a successful search
engine optimization campaign.
 What‘s need to be done ??
SEO success factors
0 a achieving high ranking on top search engines like
Google, Yahoo, MSN, Ask, and AOL, can take a long
time and a lot of work depending on the keyword you
are targeting.
• Commitment.
• Planning.
• Products And Services.
• Patience.
• Website Usability and Design.
• Strategic Keyword Research.
• Analytics and Metrics.
• Tools.
• Get Crawl.
• Social Buzz
• Content.
• Links.
• Reputation Management.
Twitter Big Thing In 2009
0 Has Been Predicted That Twitter Is Going To Become The Next
Big Thing Of 2010 and Is Must For Online Marketing and
Businesses!
0 this web 2.0 communication and social marketing tool were use
in the buzz campaign for some of the most successful products
launches in 2008, products like:

- Traffic Secrets 2.0

- Bebiz Niche Business Builder

- Cashmaps

- And others.
 Success story of Twitter..
0 A total of 8,318 searches per month with terms or
phrases using the word "Twitter". This is why it is
needed to add this social tools as part of your Internet
marketing strategy.
0 2009 is the year of maximum implementation... So, if
you don't have one account yet, you better go there
and get your before is taken.

0 You can also follow me on Twitter on my new

business profile @ajaysharma
 The Power Tools.
0 sociology + technology era

0 Blogs services like Blogger or Wordpress.

0 Micro-blogging like Twitter.

0 Podcasting like BlogTalkRadio & Talkshoe.

0 Video sharing sites like YouTube and Revver.

0 Picture sharing sites like Flickr and Twitpic.

oSocial networks like Myspace or Facebook.

oSocial bookmarking like Digg or StumbleUpon.

oQuestion and answer sites like Yahoo Answers.

oSocial commenting sites like Blerp.

oCustom Social networks like Ning.

oContent sites like Squidoo or Google Knol.

oContent syndication technology like RSS and Atoms.

and much, much more...
 Marketing That Works

0 The Fact is: "Traffic that comes from web 2.0 sites
don't convert good.
0 If you really want to make money online you need to
focus on SEO (Search Engine Optimization) or SEM
(Search Engine Marketing), which refers to PPC or
pay-per-click advertising."
 What you get…!!
•
- Increase branding exposure.
- Generate extra traffic of pre-qualify prospects.
- Generate branding buzz.
- Build new business contacts.
- Connect with potential joint venture partners.
- Connect with potential link partners.
- Also you can have community authorities to recommend you to
there audience.
 Steps to follow…!!
1. What's your goal from the use of social media? Which is,
what you really want to achieve from it. Then...

2. What strategies are you going to use to get to those goals?

3. Strategic marketing plan

 The Direct Business model
• Few social networks currently charge money for membership

• Companies such as MySpace and Facebook sell online

advertising on their site

• Their business model is based upon large membership count,

and charging for membership would be counterproductive

• Some believe that the deeper information that the sites have
on each user will allow much better targeted advertising than
any other site can currently provide
 Conclusion
• Social network's members serve dual roles as both the
suppliers and the consumers of content

• Subscription-based revenue is possible when

membership and content levels are sufficiently high.

• It’s a new business model and need to be strategically

considered but this is exactly where future of marketing
lies.
 References
0 www.socialmediamarketing.co.in/
0 www.zitzsolutions.com/...marketing.../social-media-
optimization-mark
0 www.doshdosh.com/the-importance-of-social-media-
marketing/
0 Social media marketing: an hour a day; book by
David Evans