CORPORATE IMAGE AND SOCIETY
GROUP NO. 6: ANKIT K. JAIN ARPIT AGARWAL HUSSAIN BHIMANI MUKESH K. CHOUDHARY
y Corporate image, or reputation, describes the
manner in which a company, its activities, and its products or services are perceived by outsiders. y (corp. image\Adidas-Unstoppable.avi) y (corp. image\ci.mp4)
y Enhance company image y Strengthen employee morale y Attract top talent y Reduce Employee turnover
.Rebuilding corporate image (corp. image\rebranding.
corporate communication. corporate image. feedback
. the y y y y
fundamental variables are: corporate identity.THEORY OF CORPORATE IMAGE
y In the process of managing corporate image.
y Corporate identity is the reality of the corporation²
the unique. individual personality of the company that differentiates it from other companies.
y Corporate communication is the aggregate of
sources. and media by which the corporation conveys its uniqueness or brand to its various audiences.
y Corporate image is in the eye of the beholder²the
impression of the overall corporation held by its several audiences.
clients. employees. and other local business owners.Feedback
y Continuous feedback can be elicited from
salespeople. y Modifications may be made in the company's communication methods.
(corp.Positively.Negatively. image\-ve. .y Corporate image affects society in two ways: .mp4)
.Corporate social responsibility
y CSR is nothing more than seriously considering the
impact of company¶s action on society.
BUILDING AN EFFECTIVE CSR PROGRAMME
y CONCEPTUALISATION y RESOURCE ALLOCATION y LAUNCH y RUNNING THE PROGRAM y EVALUATING YOUR CSR PROGRAMME
y Define the programme. y Involve management.CONCEPTUALISATION
y Identify key areas.
y Define your channel. y Identify key people to monitor. y Define milestone to achieve. y Define your budget.
y Launch the program. y Run the program.
y Monitor and report success.Running the Programme
y Annual/quarterly results and review. y Take corrective action.
Sustainability.EVALUATING YOUR CSR PROGRAMME
y Finally evaluating that plan is working or not? .Company image.
.Environmental protection. . .
y Affirmative social responsibility.
. y Stakeholder social responsibility.Three basic conceptual views of social responsibility
y Traditional social responsibility.
Business and its stakeholders in society
Society Customers Suppliers
y Positive public image y Retaining staff. reduction in costs and increase
y Positive engagement with government
. enhancing employee morale y Higher productivity.
i-care project official partners in this cause is Venu Eye Institute and Research Center
y We are not doing this for propaganda or
visibility.´ -Ratan Tata
. We are doing it for the satisfaction of knowing that we have really achieved and given something to the community in which we are working.
Niall Fitzerald. Unilever
..y Corporate social responsibility is a hard-edged
business decision.. because it is good for our business" . Former CEO. Not because it is a nice thing to do or because people are forcing us to do it.
´ ± Warren Buffet.
.y ³It takes 20 years to build a reputation and five
minutes to ruin it.
y Kellogg's enter India: