hyper|oca||zed News for New York 6h|natown

A journa||sm |nnovat|on project of the As|an Amer|can Journa||sts Assoc|at|on
made poss|b|e by the generous support of
hyper|oca||zed News for New York 6h|natown
A journa||sm |nnovat|on project of the As|an Amer|can Journa||sts Assoc|at|on
made poss|b|e by the generous support of
Bar Bl|aatawa M|ss|aa Statemeat
OorChinutown hopes to Iill the void Ior rich, consistent,
commonity-Iocosed news und liIestyle coveruue oI u
neiuhborhood thut hus truditionully been onderserved by
muinstreum mediu, und in doinu so, to bridue the uups
umonu Chinutown's moltiple stukeholder uroops - und
between Chinutown und the city thut sorroonds it.
OorChinutown hopes to Iill the void Ior rich, consistent,
commonity-Iocosed news und liIestyle coveruue oI u
neiuhborhood thut hus truditionully been onderserved by
muinstreum mediu, und in doinu so, to bridue the uups
umonu Chinutown's moltiple stukeholder uroops - und
between Chinutown und the city thut sorroonds it.
BarBl|aatawa B|ject|ºes
· DemonsLruLe LIe need Ior und vuIue oI u dedicuted news
mediom n LIe crucuI (und vuInerubIe) New York CInuLown
communLv
· SIowcuse Iow new technolouies (onIneJmobIe), combned
wLI truditionul reportinu techniqoes (beuL journuIsm, on-
LIe-spoL reporLng) cun combne Lo produce un nnovuLve Ivbrd
· TesL wuvs oI eIIecLveIv creuLng und deIverng bilinuoul content
· EsLubIsI u prooI oI concept LIuL cun be exLended und repIcuLed
· DemonsLruLe LIe need Ior und vuIue oI u dedicuted news
mediom n LIe crucuI (und vuInerubIe) New York CInuLown
communLv
· SIowcuse Iow new technolouies (onIneJmobIe), combned
wLI truditionul reportinu techniqoes (beuL journuIsm, on-
LIe-spoL reporLng) cun combne Lo produce un nnovuLve Ivbrd
· TesL wuvs oI eIIecLveIv creuLng und deIverng bilinuoul content
· EsLubIsI u prooI oI concept LIuL cun be exLended und repIcuLed
· OorChinutown s u projecL oI LIe nonproIL Asiun Americun
Joornulists Associutionŵs ecotive Leudership
Prourum, wIcI seeks Lo Lrun und deveIop new newsroom
Ieuders wIIe uIso buIdng new purudgms Ior news us u
proIesson, un ndusLrv und u pubIc servce. TIe projecL s one oI
three speciul demonstrution projects IuuncIed Lo ceIebruLe
LIe 1=th unniversury oI AAJAŵs E¡P.
· TIs projecL Ius been puL n LIe Iunds oI u Ied bv u oniqoe
moltidisciplinury teumoI veterun AAJA oIIicers und
members, wIcI ncIudes experLs n mediu und murketinu
struteuy, online editoriul und diuitul development und
prodoction.
· OorChinutown s u projecL oI LIe nonproIL Asiun Americun
Joornulists Associutionŵs ecotive Leudership
Prourum, wIcI seeks Lo Lrun und deveIop new newsroom
Ieuders wIIe uIso buIdng new purudgms Ior news us u
proIesson, un ndusLrv und u pubIc servce. TIe projecL s one oI
three speciul demonstrution projects IuuncIed Lo ceIebruLe
LIe 1=th unniversury oI AAJAŵs E¡P.
· TIs projecL Ius been puL n LIe Iunds oI u Ied bv u oniqoe
moltidisciplinury teumoI veterun AAJA oIIicers und
members, wIcI ncIudes experLs n mediu und murketinu
struteuy, online editoriul und diuitul development und
prodoction.
BarBl|aatawa. Beºelaaers
BarBl|aatawa. Saaasars
%he McCormick Ioondution is committed to Iosterinu
commonities oI edocuted, inIormed und enuuued citizens.
%hroouh philunthropic prourums, Cuntiuny Purk und moseoms,
the Ioondution helps develop citizen leuders und works to muke
liIe better in oor commonities. %he Ioondution wus estublished us
u churituble trost in 1n==, opon the deuth oI Colonel Robert R.
McCormick, the lonutime editor und poblisher oI the Chicuuo
%ribone. %he McCormick Ioondution is one oI the nution's luruest
Ioondutions, with more thun $1 billion in ussets. Ior more
inIormution, visit www.McCormickIoondution.oru
%he Iord Ioondution is un independent, nonproIit urunt-mukinu
oruunizution. Ior more thun hulI u centory it hus worked with
cooruueoos people on the Irontlines oI sociul chunue worldwide,
uoided by its mission to strenuthen democrutic vuloes, redoce
poverty und injostice, promote internutionul cooperution, und
udvunce homun uchievement. With heudqourters in New York,
the Ioondution hus oIIices in Lutin Americu, AIricu, the Middle
ust, und Asiu. Ior more inIormution, uo to their website:
http:JJwww.IordIoondution.oru
%he McCormick Ioondution is committed to Iosterinu
commonities oI edocuted, inIormed und enuuued citizens.
%hroouh philunthropic prourums, Cuntiuny Purk und moseoms,
the Ioondution helps develop citizen leuders und works to muke
liIe better in oor commonities. %he Ioondution wus estublished us
u churituble trost in 1n==, opon the deuth oI Colonel Robert R.
McCormick, the lonutime editor und poblisher oI the Chicuuo
%ribone. %he McCormick Ioondution is one oI the nution's luruest
Ioondutions, with more thun $1 billion in ussets. Ior more
inIormution, visit www.McCormickIoondution.oru
%he Iord Ioondution is un independent, nonproIit urunt-mukinu
oruunizution. Ior more thun hulI u centory it hus worked with
cooruueoos people on the Irontlines oI sociul chunue worldwide,
uoided by its mission to strenuthen democrutic vuloes, redoce
poverty und injostice, promote internutionul cooperution, und
udvunce homun uchievement. With heudqourters in New York,
the Ioondution hus oIIices in Lutin Americu, AIricu, the Middle
ust, und Asiu. Ior more inIormution, uo to their website:
http:JJwww.IordIoondution.oru
· TIe IuLure oI cLv journuIsm s hyperlocul,
wLI reporters und reuders coIIuboruLng n
reul-world, reul-time truckinu oI news
LIuL mpucLs resdenLs oI smuII, sIurpIv deIned
neiuhborhoods.
· TIs knd oI locul inIormution s u core
requremenL Ior Lrue purticiputory
democrucy-wIIe uIso servng us u verv reuI
bosiness opportonity.
· However, so Iur, mosL IgI-proIIe urbun
IvperIocuI news IuuncIes Iuve Iocused on
uIIloent murkets wLI numerous eistinu
soorces Ior news.
· TIe IuLure oI cLv journuIsm s hyperlocul,
wLI reporters und reuders coIIuboruLng n
reul-world, reul-time truckinu oI news
LIuL mpucLs resdenLs oI smuII, sIurpIv deIned
neiuhborhoods.
· TIs knd oI locul inIormution s u core
requremenL Ior Lrue purticiputory
democrucy-wIIe uIso servng us u verv reuI
bosiness opportonity.
· However, so Iur, mosL IgI-proIIe urbun
IvperIocuI news IuuncIes Iuve Iocused on
uIIloent murkets wLI numerous eistinu
soorces Ior news.
%le H¡aerlacal |atare
rownsLoner rownsLoner ursLuNeL ursLuNeL WesL SeuLLIe Iog WesL SeuLLIe Iog
Covers: ŶrownsLone rookIvn,ŷLIe
genLrIvng negIborIoods oI Purk SIope und
envrons, Iocused on reuI esLuLe-reIuLed news und
IIesLvIe IeuLures. %ruIIic: zoo,ooo unque
vsLors und 1.= mIIon puge vews u monLI
Covers: ŶrownsLone rookIvn,ŷLIe
genLrIvng negIborIoods oI Purk SIope und
envrons, Iocused on reuI esLuLe-reIuLed news und
IIesLvIe IeuLures. %ruIIic: zoo,ooo unque
vsLors und 1.= mIIon puge vews u monLI
Covers: AIIIuenL negIborIoods oI MonLcIur,
GIen Rdge, IoomIeId, New Jersev; recenLIv
Look over New York Tmesŵs IvperIocuI NJ
operuLons. %ruIIic: 8o,ooo unque vsLors
und over =oo,ooo puge vews u monLI
Covers: AIIIuenL negIborIoods oI MonLcIur,
GIen Rdge, IoomIeId, New Jersev; recenLIv
Look over New York Tmesŵs IvperIocuI NJ
operuLons. %ruIIic: 8o,ooo unque vsLors
und over =oo,ooo puge vews u monLI
Covers: AIIIuenL WesL SeuLLIe,
WusIngLon suburb oI SeuLLIe. %ruIIic:
8o,ooo unque vsLors und over 8oo,ooo
puge vews u monLI
Covers: AIIIuenL WesL SeuLLIe,
WusIngLon suburb oI SeuLLIe. %ruIIic:
8o,ooo unque vsLors und over 8oo,ooo
puge vews u monLI
H¡aerlacal Saccesses
· OorChinutown seeks Lo redress LIuL, bv
Iocusng on un ureu experencng drumutic
chunue LIuL remuns boLI poorly served und
minimully covered bv LrudLonuI news
venues: New Yorkŵs Chinutown, u vbrunL
resdenLuI und commercuI communLv LIuL
wus severeIv mpucLed bv LIe ¤J11 uLLucks und
LIe subsequenL SARS scure, und now LIe GreuL
Recesson
· ¡L s un ureu wIose perpIerv Ius rupidly
uentriIied, wIIe remunng uL Ls core u
miurution turuet Ior wuves oI new
Amercuns, creuLng u communLv wLI munv
coltorul, politicul und linuoistic Iuctions
· OorChinutown seeks Lo redress LIuL, bv
Iocusng on un ureu experencng drumutic
chunue LIuL remuns boLI poorly served und
minimully covered bv LrudLonuI news
venues: New Yorkŵs Chinutown, u vbrunL
resdenLuI und commercuI communLv LIuL
wus severeIv mpucLed bv LIe ¤J11 uLLucks und
LIe subsequenL SARS scure, und now LIe GreuL
Recesson
· ¡L s un ureu wIose perpIerv Ius rupidly
uentriIied, wIIe remunng uL Ls core u
miurution turuet Ior wuves oI new
Amercuns, creuLng u communLv wLI munv
coltorul, politicul und linuoistic Iuctions
ew \ar| Bl|aatawa
Aue Ðistribotion Aue Ðistribotion
Above: reukdown oI usness Tvpes n CInuLown Above: reukdown oI usness Tvpes n CInuLown
Above: reukdown oI ReLuI EsLubIsImenL Lvpes Above: reukdown oI ReLuI EsLubIsImenL Lvpes
Relutionship Stutos Relutionship Stutos Homes with Kids Homes with Kids
Averuue Commote %ime Averuue Commote %ime
Popolution Size:
So,ooo-1oo,ooo,
dependng on
esLmuLes, neurIv zJ¤
oI LIem CInese
Aooo busnesses
Mediun Hoosehold
Income
$±o,SA1 (vs. NY
$¤8.z¤¤ und $=8,q;8
Ior perpIerv)
% oI People Who
Speuk nulish
ŶNot Wellŷor
ŶNot ut Allŷ
=1% (vs. NY 1z.z%)
% oI Ioreiun Born
Residents
¬±%(vs. NY ¤=.¤%)
Popolution Size:
So,ooo-1oo,ooo,
dependng on
esLmuLes, neurIv zJ¤
oI LIem CInese
Aooo busnesses
Mediun Hoosehold
Income
$±o,SA1 (vs. NY
$¤8.z¤¤ und $=8,q;8
Ior perpIerv)
% oI People Who
Speuk nulish
ŶNot Wellŷor
ŶNot ut Allŷ
=1% (vs. NY 1z.z%)
% oI Ioreiun Born
Residents
¬±%(vs. NY ¤=.¤%)
ീഺ'‹ ീഺ'‹
CInuLown s spIL beLween voung, sngIe recenL CInese mmgrunLs; more esLubIsIed mmgrunL
IumIes, und u Iurge eIderIv popuIuLon, us weII us non-CInese uIIIuenL ŶIomesLeudersŷ
CInuLown s spIL beLween voung, sngIe recenL CInese mmgrunLs; more esLubIsIed mmgrunL
IumIes, und u Iurge eIderIv popuIuLon, us weII us non-CInese uIIIuenL ŶIomesLeudersŷ
\B Bl|aatawa Bema¢raal|cs
· OorChinutownbeIeves LIuL LIe kev Lo IvperIocuI coveruge oI u
news-richund dynumic - veL Iruumented- urbun murkeL s u
reLurn Lo cLv journuIsmŵs orgns: Street-level beut reportinu.
· Our reporLers cover CInuLown wLI LIer IeeL, deIverng reul-time
spot news even us LIev pursue speciIic ussiunments Irom
editors, cover events und buId enterprise Ieutore stories.
· WIuL mukes LIs possbIe s u Iow-cosL, IgIIv eIIcenL reporLng
devce LIuLŵs deuIIv suLed Ior IvperIocuI journuIsm: %he
smurtphone. ReporLer IocuLons ure truckuble on LIe
OorChinutown mup vu LIer pIones, uIIowng reuders und
editors Lo uIerL LIem Lo breukinu news n LIer ureus; pIones ure
used Lo recordund roouh-edit videos und uodio podcusts, und
Lo tuke ull photouruphs. TIev ure uIso LIe prmurv uothorinu
plutIormIor OurCInuLown spot opdutes, wIcI ure pubIsIed
drecLIv Lo LIe sLe on u reul-time busis.
· OorChinutownbeIeves LIuL LIe kev Lo IvperIocuI coveruge oI u
news-richund dynumic - veL Iruumented- urbun murkeL s u
reLurn Lo cLv journuIsmŵs orgns: Street-level beut reportinu.
· Our reporLers cover CInuLown wLI LIer IeeL, deIverng reul-time
spot news even us LIev pursue speciIic ussiunments Irom
editors, cover events und buId enterprise Ieutore stories.
· WIuL mukes LIs possbIe s u Iow-cosL, IgIIv eIIcenL reporLng
devce LIuLŵs deuIIv suLed Ior IvperIocuI journuIsm: %he
smurtphone. ReporLer IocuLons ure truckuble on LIe
OorChinutown mup vu LIer pIones, uIIowng reuders und
editors Lo uIerL LIem Lo breukinu news n LIer ureus; pIones ure
used Lo recordund roouh-edit videos und uodio podcusts, und
Lo tuke ull photouruphs. TIev ure uIso LIe prmurv uothorinu
plutIormIor OurCInuLown spot opdutes, wIcI ure pubIsIed
drecLIv Lo LIe sLe on u reul-time busis.
ew H¡aerlacal Maáel
· MeunwIIe, mobile phones (und ncreusngIv smurtphones) ure so
obiqoitoos n CInuLown LIuL LIevŵre un deuI news consomption
plutIormIor Ls resdenLs us weII -wLI OurCInuLown conLenL uvuIubIe Lo
be pusIed Lo LIem us tet or emuil ulerts, uvuIubIe n IuII Iorm vu
mobile-optimized blou, und enrcIed wLI mobile-Iriendly video,
imuues und uodio podcusts.
· TurgeLng phones us u Iolly eqoul news consomption plutIormuIso
oIIers new wuvs Lo deIver bilinuoulJmoltilinuoul content: ReuI-Lme -
e.g., provdng boLI LexL LrunsIuLons (mucIne LrunsIuLed, LIen edLed bv
bInguuI edLors) und Ŷphone inŷuodio trunslutions oI breukng news
or reguIur sLores, und even uIIowng peopIe Lo cull in their own
commentsJulertsJresponses (n u IusIon smIur Lo cuIIng nLo u LuIk
rudo sIow).
· We beIeve LIs Ŷmo-to-moŷconcepL s u new und ecitinu purudium
n IvperIocuI news. OurCInuLown s LIe IrsL sLep n creuLng u new,
stundurd hyperlocul plutIormIor onderserved commonities -
usng LIe smurLpIone us u mun reporLngJdepIovmenL LooI.
· MeunwIIe, mobile phones (und ncreusngIv smurtphones) ure so
obiqoitoos n CInuLown LIuL LIevŵre un deuI news consomption
plutIormIor Ls resdenLs us weII -wLI OurCInuLown conLenL uvuIubIe Lo
be pusIed Lo LIem us tet or emuil ulerts, uvuIubIe n IuII Iorm vu
mobile-optimized blou, und enrcIed wLI mobile-Iriendly video,
imuues und uodio podcusts.
· TurgeLng phones us u Iolly eqoul news consomption plutIormuIso
oIIers new wuvs Lo deIver bilinuoulJmoltilinuoul content: ReuI-Lme -
e.g., provdng boLI LexL LrunsIuLons (mucIne LrunsIuLed, LIen edLed bv
bInguuI edLors) und Ŷphone inŷuodio trunslutions oI breukng news
or reguIur sLores, und even uIIowng peopIe Lo cull in their own
commentsJulertsJresponses (n u IusIon smIur Lo cuIIng nLo u LuIk
rudo sIow).
· We beIeve LIs Ŷmo-to-moŷconcepL s u new und ecitinu purudium
n IvperIocuI news. OurCInuLown s LIe IrsL sLep n creuLng u new,
stundurd hyperlocul plutIormIor onderserved commonities -
usng LIe smurLpIone us u mun reporLngJdepIovmenL LooI.
ew H¡aerlacal Maáel
S|te üal|tlraa¢l
· uIL on Wordpress (scuIubIe,
ndusLrv sLundurd bIog pIuLIorm)
· HosLed on AAJA Nutionul's
servers
· Commonity Ieutores buIL n
· Sociul mediu Ieutores Lo come
· Mobile-optimized site uvuIubIe
· Mobile poblishinu upp uvuIubIe
(OS, Androd)
· uIL on Wordpress (scuIubIe,
ndusLrv sLundurd bIog pIuLIorm)
· HosLed on AAJA Nutionul's
servers
· Commonity Ieutores buIL n
· Sociul mediu Ieutores Lo come
· Mobile-optimized site uvuIubIe
· Mobile poblishinu upp uvuIubIe
(OS, Androd)
· OurCInuLown conLenL s Iocused on noL jusL LIe news oI LIe greuLer
CInuLown communLv, buL LIe lives oI resdenLs (boLI core und perpIerv)
und LIe coltorul conversution LIevŵre enguged n, wLI one unoLIer
und LIe cLv uround LIem, us CInuLown conLnues Ls ongong evoIuLon us
u neiuhborhood und us u concept. As u resuIL, OurCInuLown ncIudes:
· Breukinu newsIlushes: SpoL reporLng on IocuI news us L Iuppens, wLI
reuI-Lme commenLurv Irom resdenL evewLnesses
· vent culendurs J coveruue: TIngs Lo do, prevewed und revewed
· Interviews with notuble loculs: TeIIng LIe sLores oI IocuI Ieuders,
cIurucLers und personuILes
· CivicJpoliticul reminders: AIerLs us Lo kev cvc unnouncemenLs und
poILcuIIv mporLunL evenLs
· ArtsJIoodJshoppinuJcoltore: ¡nsderŵs subjecLve vews oI LIe besL n
LIe nube, wLI IgIIgILs oI promoLons, evenLs und burguns
· OurCInuLown conLenL s Iocused on noL jusL LIe news oI LIe greuLer
CInuLown communLv, buL LIe lives oI resdenLs (boLI core und perpIerv)
und LIe coltorul conversution LIevŵre enguged n, wLI one unoLIer
und LIe cLv uround LIem, us CInuLown conLnues Ls ongong evoIuLon us
u neiuhborhood und us u concept. As u resuIL, OurCInuLown ncIudes:
· Breukinu newsIlushes: SpoL reporLng on IocuI news us L Iuppens, wLI
reuI-Lme commenLurv Irom resdenL evewLnesses
· vent culendurs J coveruue: TIngs Lo do, prevewed und revewed
· Interviews with notuble loculs: TeIIng LIe sLores oI IocuI Ieuders,
cIurucLers und personuILes
· CivicJpoliticul reminders: AIerLs us Lo kev cvc unnouncemenLs und
poILcuIIv mporLunL evenLs
· ArtsJIoodJshoppinuJcoltore: ¡nsderŵs subjecLve vews oI LIe besL n
LIe nube, wLI IgIIgILs oI promoLons, evenLs und burguns
Baateat Bºerº|ew
· To muxme mpucL wIIe mnmng cosLs, we Iuve
purtnered with commonity institotions, boLI Ior-proIL
und nonproIL, ncIudng:
· ethnic mediu (Luppng nLo LIer reporLngJedLng
resources, wIIe oIIerng our Ionger IeuLures Ior brunded
reuse n LIer puges or on LIe ur)
· service, urts und proIessionul oruunizutions;
· und stodents, purLcuIurIv uL journuIsm und
communcuLons progrums (CoIumbu, New York
UnversLv, urucIJCUNY, eLc.)
· To muxme mpucL wIIe mnmng cosLs, we Iuve
purtnered with commonity institotions, boLI Ior-proIL
und nonproIL, ncIudng:
· ethnic mediu (Luppng nLo LIer reporLngJedLng
resources, wIIe oIIerng our Ionger IeuLures Ior brunded
reuse n LIer puges or on LIe ur)
· service, urts und proIessionul oruunizutions;
· und stodents, purLcuIurIv uL journuIsm und
communcuLons progrums (CoIumbu, New York
UnversLv, urucIJCUNY, eLc.)
Bammaa|t¡ Partaersl|a
· TIe kckoII Ior LIese purLnersIps wus u ŶBriduinu the
Mediuŷpunel (brngng LogeLIer eLInc und munsLreum
journuIsLs Lo dscuss medu ncIuson und CInuLown
coveruge) und Ŷ%own HullŷIosLed Lo obLun Ieedbuck on
LIe OurCInuLown concepL, coIosLed bv LIe New York
cIupLer oI AAJA und LIe OurCInuLown Leum.
· TIe evenL Look pIuce n IuLe OcLober, uL LIe Moseom oI
Chinese in Americu. AddLonuI evenLs wII be IeId
monthly, Lo creuLe u reul-world connection beLween LIe
bIog`s conLenL und Ls uudence.
· A sorvey wus conducLed umong uLLendees Lo obLun nsgIL
on medu needs und opporLunLes umong CInuLown
resdenLs. ResuILs Irom LIuL survev IoIIow.
· TIe kckoII Ior LIese purLnersIps wus u ŶBriduinu the
Mediuŷpunel (brngng LogeLIer eLInc und munsLreum
journuIsLs Lo dscuss medu ncIuson und CInuLown
coveruge) und Ŷ%own HullŷIosLed Lo obLun Ieedbuck on
LIe OurCInuLown concepL, coIosLed bv LIe New York
cIupLer oI AAJA und LIe OurCInuLown Leum.
· TIe evenL Look pIuce n IuLe OcLober, uL LIe Moseom oI
Chinese in Americu. AddLonuI evenLs wII be IeId
monthly, Lo creuLe u reul-world connection beLween LIe
bIog`s conLenL und Ls uudence.
· A sorvey wus conducLed umong uLLendees Lo obLun nsgIL
on medu needs und opporLunLes umong CInuLown
resdenLs. ResuILs Irom LIuL survev IoIIow.
|c|aff
Haw Bftea Ba \aa Use tle |allaw|a¢
Meá|a far Peaá|a¢/ccess|a¢ ews7
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! ƍ! # $
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ţ ! ƍ! # $
Ŵ ! ƍ! # $
Ŧ / 0$ 12343$ 6 3072/ $ 8/ 9 3ť Ť ť /Ƽ$ ƹŤ ƽ73$ ?«$
8/A/Ƽ$
8CCŤ 373uŤ 22L$
lƼ/CP/ ul2L$
ülat Meá|a Ba \aa Mast |re¢aeatl¡ Use far ews |aat
Bl|aatawa aaá |awer Maalattaa7
! "#$%&' ( ") *
+( , %- "- ( ' %.*/ 0123*
+( #4567' 5778*
+( , %- "- ( ' %.*9: 1; 3*
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+( , %- "- ( ' %.*/ 0123*
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B( 6.*9?1?3*
Haw üaalá \aa Pate tle Baal|t¡ af Baºera¢e |a tle Meá|a \aa Mast
|re¢aeatl¡ Use far ews |aat Bl|aatawa aaá |awer Maalattaa7
! ƍ#$Ʒ
ƎƍƎƌ Ʒ
Ǝƍ( ! Ʒ
! ƍ$) Ʒ
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Ǝƍ! ! Ʒ
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! ƍ**Ʒ
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( ƍ**Ʒ
( ƍ) *Ʒ
) ƍ**Ʒ
ţ Ŵ Ŧ/ 0123Ŵ 4 Ʒ
336 07Ŵ 7320Ʒ
33Ŧ89ť Ť 29Ť Ť ƼƷ
336 07Ŵ 7320Ʒ
ƹ9Ŧ/ 303Ʒ336 07Ŵ 7320Ʒ ƽ?Ʒ336 0Ʒ «Ŵ ƼŦŤ Ʒ A 3ť Ʒ
Adeqoute
Haw üaalá \aa Pate Baºera¢e af tle |allaw|a¢ %aa|cs |a tle Meá|a \aa
Mast |re¢aeatl¡ Use far ews |aat Bl|aatawa aaá |awer Maalattaa7
! "#$%
! "&' %
! "( ) %
! "* +%
! "$$%
' "* +%
! "&' %
! "* *%
! "#$%
! "' ( %
! "*+%
! ƍ! ! #
! ƍ$! #
Ʒƍ! ! #
Ʒƍ$! #
Ǝƍ! ! #
Ǝƍ$! #
ƌ ƍ! ! #
ƌ ƍ$! #
( ƍ! ! #
( ƍ$! #
$ƍ! ! #
) *+ţ # Ŵ Ŧ ţ /01ţ ţ # 2*/3 1# 4310+ţ # 673 /89ť Ť /Ƽţ # 6ƹƹƼ# ƽ3 3 /?*7«ƹ0# A1*ţ ƹ078/«1ţ ť #
8Ŧ 3 70#ƽ0+1*1ţ +#
Aƹ8/«Cţ # u178#4ţ +7+1# LƹC/78#ƽţ ţ Ŧ 1ţ #
Adeqoute
· TIe success oI OurCInuLown wII oIIer lessons,
technolouy und u reporposuble templute Ior use n
similur neiuhborhoods - cerLunIv, other Chinutowns
(¡IusIng und SunseL Purk n New York, und CInuLowns n
oLIer mujor cLes) couId use LIs modeI oLIer Asiun ethnic
encluves; u network oI sucI IvperIocuI bIogs wouId provde
boLI economies oI scule und LIe ubILv Lo Lup nLo
nutionulJinternutionul udvertisers.
· evond Asun encIuves, LIs sLruLegv couId prove vubIe Ior uny
coltorully distinct encluve wLI boLI u reuI IocuIed need
Ior news und liIestyle content, und u Ilow oI Ŷootsideŷ
toorists wLI ImLed oLIer wuvs oI Ieurnng ubouL LIe
communLv und wIuL L Ius Lo oIIer.
· TIe success oI OurCInuLown wII oIIer lessons,
technolouy und u reporposuble templute Ior use n
similur neiuhborhoods - cerLunIv, other Chinutowns
(¡IusIng und SunseL Purk n New York, und CInuLowns n
oLIer mujor cLes) couId use LIs modeI oLIer Asiun ethnic
encluves; u network oI sucI IvperIocuI bIogs wouId provde
boLI economies oI scule und LIe ubILv Lo Lup nLo
nutionulJinternutionul udvertisers.
· evond Asun encIuves, LIs sLruLegv couId prove vubIe Ior uny
coltorully distinct encluve wLI boLI u reuI IocuIed need
Ior news und liIestyle content, und u Ilow oI Ŷootsideŷ
toorists wLI ImLed oLIer wuvs oI Ieurnng ubouL LIe
communLv und wIuL L Ius Lo oIIer.
Sonset Purk Sonset Purk
Iloshinu Iloshinu
Sun Iruncisco Sun Iruncisco
|atare |mal|cat|aas
ProjecL ¡euds
Br¢aa|tat|aaal Stractare
AAJA HQ & ProjecL
CoordnuLor
SLukeIoIder Advsorv
ourd
MurkeLng & OuLreucI:
JeII Yung
TecInoIogv & OperuLons:
PuuI CIeung
EdLoruI:
Cndv DeI Rosuro-Tupun
MeduJDsLrbuL
on PurLners
SponsorsJSupporLers
Web &
DeveIopmenL
Teum
TecInoIogv PurLners
News
EdLor
ReporLer 1
¡euLures
EdLor
ConLenL
PurLners
ReporLer z
ReporLer ¤
ReporLer q
SLudenL
¡nLerns
· Puol Cheonu s LIe AssocuLed Pressŵs ¡nLerucLves
und GrupIcs EdLor, und LIe Iormer DepuLv
MuILmedu PresenLuLon EdLor uL LIe Mum HeruId.
He munuged LIe redesgn oI MumHeruId.com n
zoo8 und n zoo¤, IeIped IuuncI oI Mum HeruIdŵs
suLes oI PIone sporLs upps. Pror Lo LIe HeruId, Ie
wus LIe Senor GrupIcs EdLor uL TIe WuII SLreeL
JournuI. He serves on LIe NuLonuI ourd oI AAJA und
wus n cIurge oI nuLonuI convenLon progrummng n
zoo¤ und zo1o.
· Puol Cheonu s LIe AssocuLed Pressŵs ¡nLerucLves
und GrupIcs EdLor, und LIe Iormer DepuLv
MuILmedu PresenLuLon EdLor uL LIe Mum HeruId.
He munuged LIe redesgn oI MumHeruId.com n
zoo8 und n zoo¤, IeIped IuuncI oI Mum HeruIdŵs
suLes oI PIone sporLs upps. Pror Lo LIe HeruId, Ie
wus LIe Senor GrupIcs EdLor uL TIe WuII SLreeL
JournuI. He serves on LIe NuLonuI ourd oI AAJA und
wus n cIurge oI nuLonuI convenLon progrummng n
zoo¤ und zo1o.
OorChinutown
Role: ProjecL
operuLons,
LecInoIogv
pIunnng und
deveIopmenL
OorChinutown
Role: ProjecL
operuLons,
LecInoIogv
pIunnng und
deveIopmenL
BarBl|aatawa. %le %eam
· eIore jonng OurCInuLown, Cindy M. del Rosurio
%upun wus edLoruI munuger uL RecvcIeunk, un
ncenLves progrum LIuL encouruges peopIe Lo Luke
posLve green ucLons. Cndv Ius served us LIe munugng
edLor Ior NuLonuI GeogrupIcŵs Green Gude onIne,
und LIe eco-conscous websLe Iue Egg, und sLurLed Ier
cureer uL ¡n SLvIe und OpruI, beIore beng numed
progrum drecLor Ior LIe IuuncI oI MurLIu SLewurL ¡vng
Rudo. SIe s LIe Iormer presdenL oI LIe NY cIupLer oI
AAJA
· eIore jonng OurCInuLown, Cindy M. del Rosurio
%upun wus edLoruI munuger uL RecvcIeunk, un
ncenLves progrum LIuL encouruges peopIe Lo Luke
posLve green ucLons. Cndv Ius served us LIe munugng
edLor Ior NuLonuI GeogrupIcŵs Green Gude onIne,
und LIe eco-conscous websLe Iue Egg, und sLurLed Ier
cureer uL ¡n SLvIe und OpruI, beIore beng numed
progrum drecLor Ior LIe IuuncI oI MurLIu SLewurL ¡vng
Rudo. SIe s LIe Iormer presdenL oI LIe NY cIupLer oI
AAJA
OorChinutown
Role: EdLoruI
sLruLegv und
operuLons
OorChinutown
Role: EdLoruI
sLruLegv und
operuLons
BarBl|aatawa. %le %eam
· JeII Yunu wus LIe Iounder oI cMcqczine, Asun
Amercu's mosL nIIuenLuI EngIsI-Iunguuge medu
nsLLuLon, und uOnIne, one oI LIe IrsL Asun Amercun
communLes on LIe web. He now serves us VP uL LIe
sLruLegv und nsgILs Irm ¡conocuILure, wIere Ie
oversees operuLons n GreuLer CInu, Jupun und Koreu,
und wrLes LIe AsunJAsun Amercun cuILure und
poILcs coIumn ŶAsun PopŷIor LIe $cn Ircncisco
Chronicle. He s u correspondenL und IrequenL guesL on
NPR und Ls New York IIugsIp, WNYC. He s Iormer VP
oI LIe NY cIupLer oI AAJA.
· JeII Yunu wus LIe Iounder oI cMcqczine, Asun
Amercu's mosL nIIuenLuI EngIsI-Iunguuge medu
nsLLuLon, und uOnIne, one oI LIe IrsL Asun Amercun
communLes on LIe web. He now serves us VP uL LIe
sLruLegv und nsgILs Irm ¡conocuILure, wIere Ie
oversees operuLons n GreuLer CInu, Jupun und Koreu,
und wrLes LIe AsunJAsun Amercun cuILure und
poILcs coIumn ŶAsun PopŷIor LIe $cn Ircncisco
Chronicle. He s u correspondenL und IrequenL guesL on
NPR und Ls New York IIugsIp, WNYC. He s Iormer VP
oI LIe NY cIupLer oI AAJA.
OorChinutown
Role: Medu,
murkeLng und
busness sLruLegv;
communLv
ouLreucI
OorChinutown
Role: Medu,
murkeLng und
busness sLruLegv;
communLv
ouLreucI
BarBl|aatawa. %le %eam
Wendy Chun, ÐeIinity Murketinu
Beutrice Chen, Moseom oI Chinese in Americu
Ðuvid Chen, Chinese-Americun Plunninu
Cooncil
Wellinuton Chen, Chinutown Purtnership
Muruuret Ionu, AALÐI
Kevin Konu, Renuissunce New York
d Litvuk, %he Lo-Ðown NY
Jone Jee, OCA-NY
Andreu Looie, Asiun Americun Arts Alliunce
Ale Penu, Chinese Americun Voice
%elly Wonu, IW Groop
Wendy Chun, ÐeIinity Murketinu
Beutrice Chen, Moseom oI Chinese in Americu
Ðuvid Chen, Chinese-Americun Plunninu
Cooncil
Wellinuton Chen, Chinutown Purtnership
Muruuret Ionu, AALÐI
Kevin Konu, Renuissunce New York
d Litvuk, %he Lo-Ðown NY
Jone Jee, OCA-NY
Andreu Looie, Asiun Americun Arts Alliunce
Ale Penu, Chinese Americun Voice
%elly Wonu, IW Groop
BarBl|aatawa. áº|sar¡ Baará
· Ale Penu (edLor) Ius served Is beIoved communLv us u LruIbIuer n communLv-bused
journuIsm Ior munv veurs. Snce LIe 1¤8os, Mr. Peng Ius Lruversed und mmersed Is
reuders und IsLeners n LIe pIvscuI, IsLorcuI und cuILuruI Iundscupes oI New York. He
Ius uIso been specIcuIIv Iocused on LIe documenLuLon oI LIe IsLorv oI LIe CInuLowns n
NorLI Amercu. Peng`s cureer n journuIsm begun durng Is IgI scIooI veurs. WIIe weII-
versed n prnL journuIsm, wIcI Ie sLuded exLensveIv n EusL Asu, Ie uIso sLuded
broudcusLng journuIsm n Jupun, becomng one oI LIe Iew Asun Amercun journuIsLs
wIo LIen Iud LIe prvIege oI prucLcng boLI prnL und broudcusLng journuIsm Ior Is
communLv.
· Anuelu Chen (edLor) s orgnuIIv Irom souLIern CuIIornu buL Ioves NYC Ike L`s Ier
own. SIe s currenLIv u IreeIunce reporLer Ior NY1. eIore LIuL, sIe sLuded uL CoIumbu
UnversLv`s GruduuLe ScIooI oI JournuIsm, wIere Ier beuL wus CInuLown und LIe ¡ower
EusL Sde. Her prevous experences ncIude workng us u news wrLer und ussocuLe
producer oI LIe mornng news progrum ¨Good Mornng Sun Dego¨ uL KUS¡ News. AngeIu
wus uIso un NC News IeIIow uL DuLeIne und CIunneI One News. SIe Ius wrLLen Ior LIe
Sun Dego Unon-Trbune und worked Ior TIe CIurIe Rose SIow. AngeIu dd Ier
undergruduuLe work uL LIe UnversLv oI CuIIornu, Sun Dego, wIere sIe eurned degrees
n ¡LeruLureJWrLng und PsvcIoIogv. SIe s u member oI AAJA, SPJ und P eLu PI.
· Ale Penu (edLor) Ius served Is beIoved communLv us u LruIbIuer n communLv-bused
journuIsm Ior munv veurs. Snce LIe 1¤8os, Mr. Peng Ius Lruversed und mmersed Is
reuders und IsLeners n LIe pIvscuI, IsLorcuI und cuILuruI Iundscupes oI New York. He
Ius uIso been specIcuIIv Iocused on LIe documenLuLon oI LIe IsLorv oI LIe CInuLowns n
NorLI Amercu. Peng`s cureer n journuIsm begun durng Is IgI scIooI veurs. WIIe weII-
versed n prnL journuIsm, wIcI Ie sLuded exLensveIv n EusL Asu, Ie uIso sLuded
broudcusLng journuIsm n Jupun, becomng one oI LIe Iew Asun Amercun journuIsLs
wIo LIen Iud LIe prvIege oI prucLcng boLI prnL und broudcusLng journuIsm Ior Is
communLv.
· Anuelu Chen (edLor) s orgnuIIv Irom souLIern CuIIornu buL Ioves NYC Ike L`s Ier
own. SIe s currenLIv u IreeIunce reporLer Ior NY1. eIore LIuL, sIe sLuded uL CoIumbu
UnversLv`s GruduuLe ScIooI oI JournuIsm, wIere Ier beuL wus CInuLown und LIe ¡ower
EusL Sde. Her prevous experences ncIude workng us u news wrLer und ussocuLe
producer oI LIe mornng news progrum ¨Good Mornng Sun Dego¨ uL KUS¡ News. AngeIu
wus uIso un NC News IeIIow uL DuLeIne und CIunneI One News. SIe Ius wrLLen Ior LIe
Sun Dego Unon-Trbune und worked Ior TIe CIurIe Rose SIow. AngeIu dd Ier
undergruduuLe work uL LIe UnversLv oI CuIIornu, Sun Dego, wIere sIe eurned degrees
n ¡LeruLureJWrLng und PsvcIoIogv. SIe s u member oI AAJA, SPJ und P eLu PI.
BarBl|aatawa. Eá|tars
· Michelle Jiunu (reporLer) s currenLIv un edLoruI nLern uL WomunsDuv.com. As u
recenL gruduuLe Irom CUNY CoIIege oI SLuLen ¡sIund, sIe s un nLerneL-suvvv usprng
journuIsL, coverng muILpIe ureus oI nLeresLs Irom musc und urLs Lo cuILuruI und IocuI
evenLs n GreuLer New York. AILer sLudvng Ior u semesLer ubroud n Rome, ¡LuIv, und
monLIs spenL expIorng LIe Europeun conLnenL, McIeIIe wus bLLen bv LIe LruveI bug und
Ius snce been Ievered wLI u pusson Ior deIvng nLo dverse cuILures uround LIe worId.
Huvng Ived n rookIvn, NY Ier wIoIe IIe, sIe s LIe producL oI u rcI meILng poL
envronmenL. ¡I vou Iuve LuIes oI vour LruveIs or Lps Lo sIure wLI McIeIIe, emuI Ier uL
McIeIIeJ1z88OgmuI.com or Irend Ier on ¡ucebook.
· Peurly Hounu (reporLer) s u IreeIunce wrLer und edLor bused n New York. SIe wus
born und rused n New York`s CInuLown so LIs projecL IoIds u specuI und deepIv
personuI nLeresL Lo Ier. PeurIv recenLIv cume Irom workng wLI unoLIer Ivper IocuI
communLv sLurLup, PuLcI.com. eIore PuLcI, PeurIv wus un edLoruI nLern uL Tme OuL
New York, wIere sIe conLrbuLed Lo TONY`s onIne bIog, ¨¡usL MnuLe PIun.¨ SIe uIso
nLerned Ior LIe nLerucLve depurLmenL uL S¡R¡US XM Rudo. PeurIv uIso Ius on-ur rudo
experence Irom ComRudo, Penn SLuLe`s sLudenL-run rudo sLuLon. ¡I vou Iuve unv Lps or
suggesLons Ior someLIng vou`d Ike Lo see covered ubouL CInuLown, IeeI Iree Lo e-muI
Ier uL peurIv.IuungOgmuI.com
· Michelle Jiunu (reporLer) s currenLIv un edLoruI nLern uL WomunsDuv.com. As u
recenL gruduuLe Irom CUNY CoIIege oI SLuLen ¡sIund, sIe s un nLerneL-suvvv usprng
journuIsL, coverng muILpIe ureus oI nLeresLs Irom musc und urLs Lo cuILuruI und IocuI
evenLs n GreuLer New York. AILer sLudvng Ior u semesLer ubroud n Rome, ¡LuIv, und
monLIs spenL expIorng LIe Europeun conLnenL, McIeIIe wus bLLen bv LIe LruveI bug und
Ius snce been Ievered wLI u pusson Ior deIvng nLo dverse cuILures uround LIe worId.
Huvng Ived n rookIvn, NY Ier wIoIe IIe, sIe s LIe producL oI u rcI meILng poL
envronmenL. ¡I vou Iuve LuIes oI vour LruveIs or Lps Lo sIure wLI McIeIIe, emuI Ier uL
McIeIIeJ1z88OgmuI.com or Irend Ier on ¡ucebook.
· Peurly Hounu (reporLer) s u IreeIunce wrLer und edLor bused n New York. SIe wus
born und rused n New York`s CInuLown so LIs projecL IoIds u specuI und deepIv
personuI nLeresL Lo Ier. PeurIv recenLIv cume Irom workng wLI unoLIer Ivper IocuI
communLv sLurLup, PuLcI.com. eIore PuLcI, PeurIv wus un edLoruI nLern uL Tme OuL
New York, wIere sIe conLrbuLed Lo TONY`s onIne bIog, ¨¡usL MnuLe PIun.¨ SIe uIso
nLerned Ior LIe nLerucLve depurLmenL uL S¡R¡US XM Rudo. PeurIv uIso Ius on-ur rudo
experence Irom ComRudo, Penn SLuLe`s sLudenL-run rudo sLuLon. ¡I vou Iuve unv Lps or
suggesLons Ior someLIng vou`d Ike Lo see covered ubouL CInuLown, IeeI Iree Lo e-muI
Ier uL peurIv.IuungOgmuI.com
BarBl|aatawa. Staff
· Kutherine Ionu (reporLer) s u wrLer und edLor bused n New York, und RegonuI
¡sLngs CoordnuLor Ior PuLcI.com. Pror Lo workng wLI PuLcI, sIe wus SpecuI ProjecLs
¡nLern Ior Tme OuL New York, un nLern Ior LIe HuIIngLon PosL, und worked us u specuI
evenLs nLern Ior CInuLown's CInese-Amercun PIunnng CouncI. SIe grew up n
rookIvn und gruduuLed Irom rvn Muwr CoIIege wLI u degree n Urbun SLudes.
· Roqoe Roiz-Gonzúlez (web producer) gruduuLed n IuLe zoo; us u GrupIc Desgner
Irom Mum ¡nLernuLonuI UnversLv oI ArL & Desgn, Ie quckIv becume one oI LIe mun
desgner Ior Mum HeruId`s websLe redesgn. Snce LIen Ie Ius worked on munv
nLerucLve onIne puckuges und nIogrupIcs Ior SouLI ¡Iordu`s Ieudng newspuper
bIendng successIuIIv grupIcs, sound und vdeo. AL LIe sume Lme Is pusson Ior musc
Ius Luken Is own CIoudberrv Records Lo be one oI LIe worId`s mosL Ioved und known
record IubeIs n LIe ndepop genre, wLI more LIun u Iundred reIeuses.
· Kutherine Ionu (reporLer) s u wrLer und edLor bused n New York, und RegonuI
¡sLngs CoordnuLor Ior PuLcI.com. Pror Lo workng wLI PuLcI, sIe wus SpecuI ProjecLs
¡nLern Ior Tme OuL New York, un nLern Ior LIe HuIIngLon PosL, und worked us u specuI
evenLs nLern Ior CInuLown's CInese-Amercun PIunnng CouncI. SIe grew up n
rookIvn und gruduuLed Irom rvn Muwr CoIIege wLI u degree n Urbun SLudes.
· Roqoe Roiz-Gonzúlez (web producer) gruduuLed n IuLe zoo; us u GrupIc Desgner
Irom Mum ¡nLernuLonuI UnversLv oI ArL & Desgn, Ie quckIv becume one oI LIe mun
desgner Ior Mum HeruId`s websLe redesgn. Snce LIen Ie Ius worked on munv
nLerucLve onIne puckuges und nIogrupIcs Ior SouLI ¡Iordu`s Ieudng newspuper
bIendng successIuIIv grupIcs, sound und vdeo. AL LIe sume Lme Is pusson Ior musc
Ius Luken Is own CIoudberrv Records Lo be one oI LIe worId`s mosL Ioved und known
record IubeIs n LIe ndepop genre, wLI more LIun u Iundred reIeuses.
BarBl|aatawa. Staff
BarBl|aatawa. %|mel|ae

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