WHAT IS FMCG



FMCG are the products that are sold quickly at relatively low cost. They generally sell in large quantities, so the cumulative profit on such products can be large.

products are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. 

FMCG

consumer electronics. and chocolate bars.PRODUCT OF FMCG Toiletries. soap. tooth cleaning products. shaving products and detergents. digital cameras. tissue paper. MP3 players. soft drinks. ´ A subset of FMCGs are Fast Moving Consumer Electronics which include innovative electronic products such as mobile phones. cosmetics. packaged food products. GPS Systems and Laptops ´ .

´ competitive MNC . ´ Middle class and the rural segments ´ . ´ $ billion 11. ´ $ 33.INDIAN FMCG SECTOR Fourth largest in economy. ´ Market size of US$13.1 billion.4 billion in 2015.6 in 2003.

TOP 10 FMCG COMPANY ´ ´ ´ ´ ´ ´ ´ ´ Hindustan Unilever Ltd. ITC (Indian Tobacco Company) Nestlé India GCMMF (AMUL) Dabur India Asian Paints (India) Cadbury India Britannia Industries Procter & Gamble Hygiene and Health Care Marico Industries . ´ ´ .

SCOPE OF THE SECTOR Industry to grow 20-30% in 2009-10. ´ Low per capita consumption for all the products. ´ 12. ´ .2% of the world population in the villages of India. ´ Growth driven by the launch of new products and increasing rural consumption.

SWOT ANALYSIS OF FMCG SECTOR      Strengths Well established distribution networks extending to the rural areas Backed by strong brands Low cost operations Weakness Low export levels Small scale sector reservations limit ability to invest in technology and achieve economies of scale. .

SWOT ANALYSIS OF FMCG SECTOR Opportunities Large domestic market Export potential Increasing income levels will result in faster revenue growth Threats Imports Tax & Regulatory Structures Slowdown in Rural Demands       .

everywhere. ´ Was formed in 1933 as Lever Brothers India Limited.´ ´ . ´ Headquartered in Mumbai. detergents etc. ´ The company¶s statement of corporate purpose is to ³meet the everyday needs of people.ABOUT HUL COMPANY Earlier known as Hindustan Lever Limited. soaps. ´ HUL is the market leader in Indian products such as tea.

COTND«. ´ The company was renamed in late June 2007 to ³Hindustan Unilever Limited´.. HUL holds 100 factories across India for manufacturing its diverse product range ´ . to provide the optimum balance between maintaining heritage of the company and future benefits.

Pureit Water Purifier. Lux. Liril. Breeze. Lifebuoy. Bru Coffee.SOME BRANDS OF HUL            Kwality Wall's ice cream. Pepsodent and toothpaste and brushes and many more . Lipton tea. Brooke Bond tea. Hamam.

CONCLUSION y y y y y y y y y y Middle Class Customer Population! Domestic Consumption! High Population! The Finest Set Of Perfect Competition In World! You May Not Purchase Software! You May Not Purchase Cement! You May Not Buy Clothes From A Retail Outlet! You May Aside Automobiles! But Soaps. Tea. Toothpastes. Coffee & So On Are Basic Need For Us! Thus FMCG Is On & On!!!!!!!!!!!!!!! .