Presentation on ³Armani ³

Itroduction.
Introduction Giorgio Armani S.P.A. is an international Italian fashion house that designs, manufactures, distributes, and retails haute couture, ready-towear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors. The brand markets these products under several, highly-specialized sub-labels including Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, AX | Armani Exchange, Armani Junior, and Armani/Casa.

Giorgio Armani.
‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Type: Private Industry: Fashion and Leisure Founded: 1975 Founder's: Giorgio Armani and Sergio Galeotti. Headquarter: Milan, Italy Area served: Worldwide Key people: Giorgio Armani Revenue : $1.69bn (2005) Employees: 4,700

History.
‡ 1975: Giorgio ArmaniS.p.A established in Hero city. ‡ 1979: become into fashion level. ‡ 1980-1990: launches the lines Emporio Armani e Armani Jeans. open new shops.

Cont««
‡ 1999: a new divider starts selling and trading on accessories. ‡ 2000: captures activities of production of the line man and started Armani cosmetics. ‡ 2001: opened his first shop Armani accessories.

The Campaign
The Whatever It Takes campaign encourages a generation of 21st Century Leaders to take ownership of a charitable cause ‡ Over 600 celebrities in film, fashion, music and sport ‡ Over 1000 unique celebrity artworks: their symbol of hope, handwritten message of hope, and signed self-portrait ‡ Unique products inspired by celebrity artworks

‡ Celebrity-supported gala dinners, auctions, concerts ‡ Proceeds support celebrities¶ chosen charities

Artwork Collection.

Courteney Cox and David Arquette, at home in Los Angeles after completing their artwork

Laurence Fishburne in Morocco, where he spent 7 of his 14 days¶ holiday working on 8 artworks for the campaign

Chris Martin drawing Coldplay¶s symbol of hope at 2am in the recording studio

General products.

Retail Partners
NATTERJACKS SELFRIDGES OFFSPRING VIRGIN MEGASTORES AMAZON.CO.UK WESTWORLD MACY¶S ASOS.COM OFFICE HOUSE OF FRASER SPACE NK DEBENHAMS ROUTE ONE USC EBTM.COM NEIMAN MARCUS LEE JEANS SCHUH LA RINASCENTE FENWICKS HARRODS URBAN OUTFITTERS PRINTEMPS SOLE TRADER JD SPORTS DAVID JONES QUBE

Events«with
‡ Biannual Royal Celebrity Gala Dinners and Auctions 4 November 2006 Gala Dinner ‡ $26M raised from ticket sales and sponsorship ‡ A world record-breaking $11.25M raised at auction ‡ 21st Century Leaders limited edition ceramics auctioned for $450,000 ‡ 21st Century Leader guests included Archbishop Desmond Tutu, Donna Karan, Natalie Imbruglia

st Events«21

Century Leaders

‡ µLoving Earth Now¶ Gala Dinner ‡ Auction of original artworks ‡ September 2008 ± London

So Far«
Over $1 million raised
for charities including

Social audits have improved the lives of 58,000 workers in China, Thailand, Cambodia and Vietnam

Armani¶s Plans
‡ High-profile fundraising events

‡ Worldwide licensing campaign with key manufacturers

‡ Strategic partnerships with key retailers

Armani worldwide
Rest of the world 9%

America 31%

Europe 47%

Asia 13%

Swot Analysis.
Strengths
‡ Include as strengths any formulas or policies a company uses that give it an edge in name recognition, brand positioning and bottom-line revenue. ‡ For example, many designers have two avenues of distribution, a couture line and a ready-to-wear, off-the-rack line more accessible to buyers with average incomes. This is a strength because it allows the designer's name to reach a larger audience of potential customers and the brand to make more sales.

‡ Weaknesses
‡ Consider as weaknesses any unusual or unnecessary costs, unknown designers or lack of presence in a particular region. Consider also everything used to define strengths. A lack of any of the strengths is considered a weakness within SWOT analysis.

Cont..
Opportunities :
‡ Technological advancementation.Eg.machines that cut more pieces. ‡ New or newly accessible source of raw materials. ‡ Eg.china was inaccessible as a sorce of labour,supply or export sales due to intergovernmental tension and its fundamental attitude towards commerce. ‡ Threats Politics and economies are primary sources of threats to a brand in the fashion industry. Trade embargoes, political unrest in an area of raw material supply and economic downturns that lead to restricted consumer spending are all threats to the accessibility of raw materials, brand exposure and name recognition, distribution and consumer purchasing.

Vision and Mission
‡ Vision The company design, construct and qualify facilities &
production lines in a way that productivity and safety (of product, end users, employees and environment) are primarily considered

.

‡ Mission Design, construct and qualify facilities & production lines in
a way that productivity and safety (of product, end users, employees and environment) are primarily considered

Conclusion
‡ After the whole study of Armani¶s product it is concluded about jeans , The key factor to consider is how good the jeans feel when wearing them. Jeans should be comfortable to wear ² if they are not comfortable then they will rapidly find their way into that dark, dusty section of your wardrobe! With so many choices on offer here, however, there is almost certainly a pair of designer jeans to suit.

Made with lots of efforts«..««..