´ .COMPANY PROFILE L·Oréal group. sun protection & perfumes ´ Global market share of 17 %. hair color.world largest cosmetics & beauty company ´ Founded in 1909 by EUGENE SCHUELLER ´ Fields-cosmetics like hair care. skin care.

and express their individual personalities to the fullµ .´To help men and women around the world realize the beauty.

BRANDS CONSUMER PRODUCT ‡ L·Oréal Paris ‡ Maybelline ‡ Garnier PROFESSIONAL PRODUCT ‡ L·Oréal professional ‡ Kerastase ‡ Matrix LUXURY PRODUCT ‡ Ralph lauren ‡ Biotherm ‡ Giorgo Armani ‡ Diesel .

´ Case tells about« Profitability « Reputation ´ Priorities« Profitability of L·Oréal & Lancôme brand « To create a winning team spirit ´ Focus on« Turnaround « General management « Brand marketing « Cultural management .

Turnaround PEOPLE MARKET ISSUES MONEY .

´ People issueTalent assessment « Recruitment process « ´ SolutionSpecialize in ´hiring & systemµ & ´training & retentionµ « Career development via inter divisional transfer « Short out the difference between ´Siamparµ& ´Thailorµ « .

BRAND MARKETING ´ Issues« Poor reputation « Poor inventory management. sales forecast « Focus mostly on Promotion but not on Print Media ´ solution« To understand market « Getting right product & resources « Communicating more efficiently with consumer .

CULTURAL MANAGEMENT ´ Problem« Retention « Money ´ Solution« Revisit Reward system .

ETENTI N TALENT CHALLENGES .

TALENT MANAGEMENT AT L·Oréal .

Personal & Professional Development Training & Development In 2009 59% of Employees 71% of Managers .

Recruitment & Retention  Growing from Within Investing in the future  Tie  ups with 200 leading universities  Business games and case studies  Management trainee & Interns: Eur-Oppurtunity .

Reward & Recognition compensation is determined by their position. performance and potential  Fair Remuneration  collective annual bonus is in place in each country to reward local performance.  . strengthen employees' sense of belonging and increase motivation.

SWOT ANALYSIS OF L·Oréal t .

1 ‡ Research & development-586 patents ‡ Innovation on IN products ‡ Range of portfolio³diversity of products ‡ Global brand³presence in 130 countries ‡ Brand confusion ‡ Positioning in the myriad brands ‡ Presence remains underdeveloped in emerging countries WEAKNESS .STRENGTHS ‡ Brand image³World No.

OPPOURTINITIES ‡ Emerging markets of developing countries ‡ Growing cosmetic and grooming market ‡ Newer acquisitions³more range of products ‡ Local players in the new market expansions ‡ Brand cannibalization THREATS .

´ Identification of talent and efficient hiring made them a market leader. Finance and People issues. ´ Prompt HR actions and effective Talent Management made this a success.CONCLUSION Existence was very much difficult for L·Oréal in Thailand and was needing turnaround in Marketing. ´ .

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