You are on page 1of 14

SUMMER INTERNSHIP PROJECT

SURVEY OF RETAILERS OF MOTHER DAIRY ICE CREAMS IN GURGAON

2 million litres of milk per day. ‡ mother dairy markets 2. .MOTHER DAIRY HISTORY OF THE ORGANISATION ‡The company is a part of NDDB ‡Mother dairy was started in 1974 under the operation flood programme.

STRATEGIES IMPLEMENTED ‡Focused approach ‡Wider Spread ‡Product Differentiation ‡Smart marketing .

SUMMER TRAINING PROJECT SUMMARY .

Balaji Traders helped us by introducing with the retail market.TRAINING PERIOD Detail about the company and various information about the distribution process were provided by the industry mentor Mr. The distributors of Mother dairy ice cream Chirag Enterprises. .Asish Chutani.

SURVEY We went to various retailers in Gurgaon and collected information about the sales and problems associated with the company s SUPPLY CHAIN. The areas visited by me during the course of the survey: ‡Sun city ‡Sushant lok-I ‡Sector -56 .

COMPETITORS AMUL KWALITY WALLS CREAM BELL VADILAL .

MARKET ANALYSIS Sales of candies mot amul 20% ¡ ¡ kwality walls 2 % £ ¢ ¡   va ilal 17% ¢ r airy 2 % cr am b ll 13% £ .

Sales of choc-bar's vadilal 0 kwality walls amul 15 ¥ ¥ ¤ ¥ ¥ ¤ mother dairy 7 ¥¤¤ cream bell 16 .

Sales of cups vadilal 14% mother dairy 27% kwality walls 25% cream bell 7% amul 27% .

Sales of cones ¦ vadilal 3 ¦§ mother dairy 13 cream bell 19 ¦ kwality walls 10 ¦ amul 6 ¦ § .

PROBLEMS FACED BY RETAILERS Supply Low margin Promotion problem Strong competitors Less demand Nearby mother dairy booth Electricity problem to store the ice cream Unnoticed complaints .

problem with the distribution. The company should get a proper FEEDBACK from Retailers time to time. The major problem faced by Retailers and MD Retailers is the SUPPLY problem i. Demand and Visibility go hand in hand. without delays. hoardings etc.e. The company should aim at improving its SUPPY CHAIN MANAGEMENT.SUGGESTIONS Company should try to conduct camps and awareness programmers in areas where people have problem with quality. then it can attract sales. . Promotion with the help of boards. In case they are facing any problem it can be solved timely. If MD can do certain promotions as its competitor AMUL does.

THANKS WE HAD A SPECIAL AND A GOOD LEARNING EXPERIENCE THROUGHOUT THE SUMMER INTERNSHIP. .