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SaaS

• Applications available on
demand on a
Subscription basis.
• Big fast machines in some else’s data centre running an
application that we access using our web browser.
• Someone else owns the application and we pay a subscription
fee.
• Software deployed as a hosted service and accessed over the
Internet.
• as opposed to: “on premise”

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rjbhrth@gmail.com
rjbhrth@gmail.com
Whyadopt
Why adoptSaaS?
SaaS?

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rjbhrth@gmail.com
rjbhrth@gmail.com
rjbhrth@gmail.com
rjbhrth@gmail.com
rjbhrth@gmail.com
rjbhrth@gmail.com
Multi-Tenancy
Multi-Tenancy
• Business apps are provided as a copy to their client
companies.
• But with cloud computing, it’s a single app for all the client
companies.
• And its flexible enough for every1 to customize it.

Single tenant system Multi-Tenant Architecture

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SharedServices
Shared Services
SaaS
Provider

SaaS
Hoster
Shared Services: e.g. Billing, Metering, SLA Monitoring…
a.k.a. SO Infra, Service Delivery Platform, OSS/BSS

“Classic” Hosting “Classic”


CPU-Storage-Bandwidth Hoster

As provider: do you build or buy the hosting?


What’sthe
What’s theBig
BigDeal
DealWith
WithSaaS
SaaS
BigDeal
Big Deal1:1:Economies
Economiesof
ofScale
Scale
BigDeal
Big Deal2:2:The
TheLong
LongTail
Tail
Dozens of markets of millions or
millions of markets of dozens?
$ / Customer

Your Large Customers

What if you lower your cost of sale (i.e. lower barrier to


entry) and you also lower cost of operations

Your Typical Customers

New addressable market >> current market


(Currently) “non addressable” Customers

# of Customers
BigDeal
Big Deal3:3:Monetization
MonetizationOptions
Options
• Subscription (monthly fee per seat)
• Transaction based pricing (profit sharing)
• Ad-based revenue (e.g. pay per click)
BigDeal
Big Deal4:4:Humans
Humansare
arecostly
costly
Reduce human intervention
• No Direct Sales (but referrals and breadth marketing)
• Self Provisioning
• Self Customization
• Delegate Administration
• Automatic billing
SaaSArchitecture
SaaS Architecture
SaaSEvolution
SaaS Evolution
DeliveryPlatform
Delivery Platform––Managed
ManagedHosting
Hosting

• Contract hosting provider to host infrastructure


• Developers setup their own infrastructure from a provider
who manages it.
• Provided with superior support and infrastructure
DeliveryPlatform
Delivery Platform––Cloud
CloudComputing
Computing

• Vendor provides on –demand access to infrastructure capacity over


the cloud to deploy applications, obtain other components
separately
• Efficient scalability and provisioning of capacity possible
DevelopmentPlatform
Development Platform
• Providing IDE in addition to hosting
• Obtain a general purpose programming language
• Cost effective alternative to providing on- premise SDK’s to
developers
ApplicationLed
Application LedPlatform
Platform
• Utilize platforms of popular SaaS applications (e.g. Force.com
Suiteflex etc.) to develop and deploy the application
• Deliver a business application and establish the foundation for
the platform as a separate offering
• Rapid deployment of new applications to customer base
Questions?
Questions?

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