MADELEINE VIONNET (June 22, 1876 – March 2, 1975)  

“The dress must not hang on the body but follow its lines.  It must accompany its wearer and when a woman smiles the dress must smile with her. ” ~Madeleine

dominated haute couture in 1930s setting trends with sensual gowns worn by stars as Marlene Dietrich.Vionnet was something of a mystery” • A French fashion designer • Called the "Queen of the bias cut" and "the architect among dressmakers” • Greatly influenced the course of fashion during the 20s and 30s • Best-known today for her elegant Grecian-style dresses and for introducing the bias cut to the fashion world. Katharine Hepburn and Greta Garbo . • Freeing women from the constraints of the corset • With her bias cut clothes.

in Paris • In 1912 she founded her own fashion house. Madeleine Vionnet closed the house and set off to Rome • In 1919. into a poor family in Chilleurs-auxBois.HISTORY • Born in June 22. Loiret • Trained with the well known fashion house Callot Soeurs and later with Jacques Doucet. during World War I. Vionnet opened a school within her couture house to teach apprentices how to create clothing on the bias cut . the house launched its first limited edition perfume • 1927. "Vionnet“ • In 1914. the house reopened • 1920s Vionnet created a stir by introducing the bias cut • 1925. 1876.


On August 2. years after the closing of her house. the house was extremely active in the USA • Vionnet was one of the most important Parisian fashion houses of the 1930s • Vionnet decided to close her House. Madeleine Vionnet showed her farewell collection • In 1952. Madeleine Vionnet donated most of her designs to the archives of the UFAC (today part of the Musée de la Mode et du Textile in Paris) including 120 dresses from 1921 to 1939 • In 1988. the Vionnet label was acquired by the Lummen family who reopened the house in 1996 . 1939.• Mid-1920s.


 silk. cowl neck. including cutting. before recreating them in chiffon. and pinning fabric designs on to miniature dolls.FACTS • Simple styles involved a lengthy preparation process. or Moroccan crepe on life-size models • Vionnet styles that clung to and moved with the wearer included the handkerchief dress. and halter top • Implementing a fingerprint label system to authenticate her designs and models (each garment included a print of her right thumb) . draping.

stating: • "Insofar as one can talk of a Vionnet school. it comes mostly from my having been an enemy of fashion." • Vionnet was not concerned with being the "designer of the moment". There is something superficial and volatile about the seasonal and elusive whims of fashion which offends my sense of beauty. preferring to remain true to her own vision of female beauty .• An intensely private individual. Vionnet avoided public displays and often expressed a dislike for the world of fashion.


was appointed Creative Director of the house in 2006 • A debut clothing collection was launched for Spring/Summer 2007 .Present • Sophia Kokosalaki.After 1996. Vionnet produced madein-France "demi-couture" collections • On February 24. 2009. Matteo Marzotto announced the acquisition of the label • The Marzotto Group.the first Vionnet clothing collection in 67 years • Was unveiled to the public in December 2006 in the US edition of Vogue • From 2006 to 2008. a powerful textile group established in Italy since 1836 • Vionnet is now designed by Rodolfo Paglialunga • The company also designs accessories like shoes & handbags .