Feringga Ardana Muh Mersa Putra Rizki Amalia
Ni Luh Made
and which inspiring many costumer goods· production to fulfill to its market in Indonesia
One of Indonesia·s biggest herbal companies. PT. the energy drinks to be drunk in order to avoid sleepiness
In Indonesia. SidoMuncul has interested and finally launched energy drink named Kuku Bima Ener-G in 2004
. energy drink.Drink energy drinks are proposed to increase energy for a person whom drinks it. classified as health drinks and the market size for energy drinks in Indonesia. worth about Rp 2 trillion in 2006
Kratingdaeng is a trade name an energy drink . For some people.
And now in January to February 2009.PRODUCT INFORMATION
Orange and Cashew
Coffe and Tea
At the beginning of 1998 .07%. growth reached only 9.5%. large and small players appeared to find his fortune in the business of its entry barrier is not too high
Product Information and Bussiness Situation
. In 2008. growth in consumption of sports drinks reached 69. the market had growth depreciation into 12%.
modern outlet.Marketing Mix and STP
Product 20% cheaper than other product
Sell in shop. jamu gendong
6 Variants flavour and colour Above the line and Below the line Promotion
There are five main energy drink. EkstraJoss and M150 From market share 2008 and 2009. Hemaviton. we can see that. Kratingdaeng. such as : Kuku Bima.6% Kuku Bima Ener-G = 15%
Extra Joss = 40 % Kuku Bima Ener-G = 30%
ISSUE : How can Kuku Bima Ener-G appear Enerthe market share of Extra Joss?
. in recent year. Extra Joss still number one energy drink in market share 2008 and 2009
Extra Joss = 45. only Kuku Bima are still going up But .
Kuku Bima Ener-G turns out to have a cheaper price than the Extra Joss. Chris John
. include: warung joss TV and print. Views in terms of place distribution. we try to compete head to head between Extra Joss versus Kuku Bima Ener-G by 4P In terms of products.500 All stores.595 million in 2008)
Create Generasi Create Laskar Biang (Genbi) Mandiri
Endorser : Ahmad Dhani. Kuku Bima Ener-G are easily obtained by customers Kuku Bima Ener-G that has an ad budget is lower than the Extra Joss is about 30 billion (in 2006) is now able reach market share of the Extra Joss
Brand Extra Joss Launch Product Price Place 1994 Original taste in sachet Rp.950 million in 2008) Kuku Bima 2004 Various taste in sachet Rp. Melly Goeslow
Ambassador: Mbah Marijan.2. Kuku Bima Ener-G can quickly break through the market because of his courage to innovate Kuku Bima Ener-G produced with different variants of taste If in terms of price. also below the line (62.3.Information : In this case.500 All stores. include: pedagang jamu TV and print. also below the line (135.
DOA IBU MENYERTAIKU SYNDICATE WOULD LIKE TO SAY