Ratnam Srivastava

What is Communication Network?
A network of communication represents the pattern of contacts among the members of an organization. Communication networks mainly depends upon the nature of channels of communication and the number of persons involved in the communication process. Organizations are often described in the way they dictate who may or may not communicate with whom. The organizational structure of a workplace is the formally prescribed pattern of inter-relationships existing between its various units in networks.

Types of Communication Network
Single or Chain network One person communicates with only one person. Wheel network The communication pattern under which the subordinates can communicate with and through one manager, All the workers receive instructions and guidance from one person. Circular network The message moves in circle, each person can communicate with his two neighborhood colleagues only.. Free flow network No restriction of flow of communication, everyone is free to communicate with any one in the organization.





Free Flow

Communication Networks Structure
INFORMATION (Upward Communication)

EFFORTS & CO-ORDINATION (Horizontal Communication)

1.The lines indicates the flow of information in the organization or who is supposed to communicate to whom. 2. 3.People in organizations communicate formally with those immediately above them and below them, as well as to those at their own level. 4. 5.The nature of formal communication differs according to people’s position in an organization chart. 6.

INSTRUCTIONS & DIRECTIVES (Downward Communication)

Spiral Or Diagonal Communication

Communication Networks Structure (Continued)
4.Information about policies and procedures originates from executives and flows down through managers to supervisors and finally to lower level employees. 5. 6.Official information among the people of an organization typically flows through formal channel. 7. 8. 9. 10.

Directional flow of Information in an organization
1.Upward communication refers to flow of information from lower levels to upper levels within an organization . 2. 3.Upward Communication comprises of Information, request, reports, proposals, and feedback (suggestion/recommendations) . 4. 5.For E.g. When a marketing manager submits the results of a recently conducted survey to the vice president, marketing, he/she is using the upward channel to communicate. 6. Downward Communication: 1.Downwards communication refers to the flow of information from the superiors to subordinates. 2.Downward communication comprises of Information, Instructions, directions, and orders, i.e., messages instructing subordinates what they should be doing. 3.For E.g. A sales manager, after going through the market surveys, may tell the members of his /her sales force what products they should be promoting.

Upward Communication:

Directional flow of Information in an organization (Continued)
Horizontal Communication:
1.In horizontal communication messages flow side ways in the organizational chart. 2. 3.When communication takes place among the members of the same work group, among members of work groups at the same level, among managers at same level, or among any laterally equivalent personnel, we describe it as lateral or horizontal communication. 4. 5.For E.g. Vice president, marketing, has to coordinate his/her efforts with people in other departments while launching an advertising campaign for a new product. This necessitates the coordination of information with experts from manufacturing and production as well as those from research & development . 1.Apart from vertical - up downs, & the horizontal directions, communication also flows in circular or diagonal direction. 2. 3.Sometimes, communication flows between persons who belong to different levels of hierarchy and who have no direct reporting relationship. 4. 5.For E.g. if the management circulates the copy of a new bonus and incentive scheme among all the employees , it is circular, diagonal, or spiral communication.

Spiral or Diagonal Communication:


Listening to me

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