Presented By

:-

Palwinder singh Roll no 92

INTRODUCTION
In1984, Nandlal Madhavlal Dhoot (N.M.Dhoot), together with his three sons - Venugopal, Rajkumar and Pradeep - founded VI in technical collaboration with the Japan-based Toshiba Corporation

N.M DHOOT

Venugopal Dhoot

Rajkumar Dhoot

HISTORY OF VIDEOCON 
In 1984 Dhoot family launched Videocon International Limited 
In

1987,VI started manufacturing of B&W and color televisions 

Within

a decade,V.Dhoot family launched Videocon International ideocon emerged as India·s leading brand of Colour Televisions 1989, the company launched home entertainment systems and air conditioners 1995, the company introduced refrigerators and coolers the mid-1990s,VI manufacture CRT glass shells at Gujarat 

In In in

MILESTONES ‡ >1ST TILT DRUM WASHING MACHINE
>FLAT FREE REFRIGERATORS >FLAT TUBE FOR B&W TV >WASHING MACHINE AS A CATEGORY >ROTARY COMPRESSSORS IN AIRCONDITIONERS 

Videocon Videocon

VCR Ltd. in collaboration from Toshiba Japan has tied up with Dolby Laboratories, USA, for use of Dolby

Technology collaborate with Samsung of Korea for manufacturing glass shells 

It It

has tied up plans with Akai to jointly flat new company to market the Akai range of products 
It

had entered into a joint venture with Necchi group of Italy

Its global partners«

THE VIDEOCON MISSION 
CREATING

HAPPINESS PROGRESS GROWTH 

ACHIEVING 

SUSTAINING PURSUING THE

EXCELLENCE

SOUND OF EXCELLENCE BEST 

FIRST WITH THE

VISION 

To delight and deliver beyond expectations. Improved technology Intrepid entrepreneur Through ingenious strategy Innovative products 

 

 

Insightful marketing Inspired thinking about future 

PRODUCTS
Consumer Electronics Home Appliances Components Office Automation Mobile phones Wireless Internet Petroleum Satellite television Power

Its market share«..

SWOT ANALYSIS
STRENGTH 1.Videocon has excellent brand awareness
2.Price of the Videocon is quite satisfactory to the people 3.Good Geographical coverage 4.Better product range 5.Economically strong

WEAKNESS
1.Still they need to increase the quality of the product more 2.Poor in product body designing as compared to LG & Samsung

OPPURTUNTIES
India is a big consumer durables market and growing at 10 to 15% Lifestyle of people has been change very much so there is demand for premium products Consumer durable market will become $158 billion by 2015 Overall number of rural households estimated to grow from 135 millions in 2001-02 to 158 million by 2010-2011

THREATS
Stiff competition from MNCs like LG,SAMSUNG,SONY Cheaply available of chinese products Virtually not able to establish the products for online sales and marketing Local brands available in the markets

TELECOMMUNICATIONS
Videocon Group operate the GSM mobile services through Videocon Telecommunications Limited (VTL).VTL was granted a licence by the Government of India to provide unified access services in the following 21 circles in India: Delhi, Mumbai, Tamil Nadu, Chennai, Kolkata, Maharashtra, Gujrat, Andhra Pradesh, Karnataka, Kerala, Haryana, Uttar Pradesh(West), Uttar Pradesh (East), Rajasthan, Madhya Pradesh, West Bengal, Himachal Pradesh, , Bihar, Orissa, Assam, North East, Jammu & Kashmir. It launched its services on 7 March 2010 in Mumbai

Mobiles
y

Videocon has launched various new Videocon mobiles in India. All the Videocon mobiles are becoming popular in the Indian mobile market

EMPLOYEE CODE OF CONDUCT
Videocon Industries Limited set forth principles for as working with Employees, Stakeholders and Customers. The Code of Conduct acts a perpetual reminder of organizations accountability to build interpersonal relations based on Integrity, Honesty, Transparency and Dignity of Human Beings. To be an ethical values company, everyone must practice in the process of ensuring business to be an ideal one ‡ Accountability of an employee

‡ Conflict of interest ‡ Use of assets and information confidentiality ‡ Expense reports ‡ General standards of conduct

COMPETITORS

Competitive Advantage
Cost of production y Largest distributed manufacturing base across India - 12 facilities y Managing a complex supply chain y Backward integration y Taking advantage of policy-friendly locations y Wide product portfolio
y

Challenges and Criticisms
Competition in global CPT market y Rapid adoption of LCD technologies y Political risk y A sharp drop in plasma and LCD prices y Issue of breaking new ground in terms of geographies y The consumer really is not price sensitive today
y

Corporate Social Responsiblity
Hospitals : In the memory of founder ,Videocon runs a world class hospital with the latest equipments, MRI, CT scan machines run by dedicated doctors specializing in Cancer and heart surgery.The hospital is 100% charitable and caters to the people in Indian villages which cannot even support their families let alone afford medicines.

Schools The group runs a world class school dreamt by our LATE founder in the village of Gangapur, dedicated to giving high quality high school education to underprivileged girls inspiring them to aim higher and work for the development of the country

CHARITIES : The blood donation camp is arranged at our Dhoot Hospital Blood Bank. Environment : The Company consistently pursues reduction in energy consumption in its manufacturing process on an ongoing basis.

SUGGESTION
scheme should be offered to retailers. Quality of advertisements should be increased Ties up with finance company Improving upon picture and sound quality Offers and schemes should given to other times of the year also Increase sharpness & improve contrast ratio. Rate stability is very important. Restructuring of prices so that the middle class segment can be penetrated deeply. 
Better

Future prospects
Development in the following areas through R&D
Plasma Television Multimedia TV LCD & LED TV Composite Home Entertainment system To work on better features, better quality & improved reliability with reduced / low prices

Go for new segments & start manufacturing mobile handsets and IT hardware

CONCLUSION

2.73% customer is not aware of Videocon as a brand. T.V is the main sources to know about the brand. Festival is main reason for buying of the consumer goods. Price is less as compare to other brand Consumer is not satisfied by the Quality of the Videocon Especially of T.V & D.V.D. In shop demonstrator (ISD) in all dealers, because customer buy product on demonstration of product quality. Point of purchase (POP) material plays a vital role in sale of the brand 

Only

THANK YOU

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