(School of Excellence of Bharathidasan University) Bangalore Campus


It is a matter of great pride for all of us that BIM has made great strides in the last two decades and has emerged as one of the leading B-schools in India. We carry forward BIM’s legacy with BIM-Bangalore, to foster the same environment of success. We understand that the corporate world is looking at people who are able to work at the speed of thought. As the modern management mantra is “Speed is God, delay is devil”, at BIM Bangalore we have carefully selected “Fast Learners and Speedy Doers” as students and they have been groomed as dedicated professionals with a lot of commitment coupled with competence. We are proud to say that 72% of our students have rich experience in reputed companies with diverse backgrounds. We are confident that our students will turn out to be invaluable assets for your organization.   We strive for excellence in whatever we do. BIM Bangalore has well qualified experienced faculty and we supplement this with guest faculty drawn from other top class management institutions. By getting visiting faculty from the corporate world and from top policy makers on a regular basis, we ensure constant blending between theory and practice. As a valuable corporate client to BIM Bangalore, we are aware that you will be

Director General’s message

Conte nts
Genesis …………………………………………… 1 BIM, Bangalore ………………………………… … 2 Pedagogy ……………………………………… …. 3 Curriculum ……………………………………… … 4 Specializations ………………………………… … 5 Workshops and Projects …..………………… …… 8 The BIM-B Edge ……………………………… …. 9 Holistic Learning ……………………………… …. 10 Business Ready Leaders …………………… …. . 11 Academic Mix ………………………………… ….. 12 Industry Mix …………………………………… …. 13 Work Experience ……………………………… … 14 Placements ………………………………………. 15 Batch – IV Profile - Finance ....……………… … 16 Batch – IV Profile - Marketing ...…………… ….. 18 Awards and Accolades ……………………… ….. 21 Knowledge Facilitators .……………………… … 22 BIM-B’s Social Responsibility ……………… … 25 Industry Interface ………………………………

Genes is
Nothing can stop an idea
whose time has come. And if the idea has enough potential to change the face of managerial education, it becomes a force to reckon with. One such idea was born in 1984, when Bharat Ratna Shri. C. Subramaniam, along with Prof. P. S. Mani Sundaram, the first Vice-Chancellor of Bharathidasan University chaired a meeting of leading academicians and industrialists. The concept of a management institute that would be grounded in strong theoretical inputs and would have the proactive partnership of a large industrial organization was envisioned. With this vision in mind, a partnership was forged with BHEL to create the country's first ever Management Institute that would be housed inside an industrial giant. Thus was born Bharathidasan Institute of Management (BIM) - School of Excellence. Today, BIM has many laurels to its credit. BIM is one of the most

“ BIM has been consistentl y rated among the top twenty B-Schools in India and the No.1 BSchool in Tamil Nadu “

BIM, Bangalor BIM e

“ Unique, innovative, flexible, accelerated, 13 month PGDBM program “

felt an ardent need for a fast track program that would quench the need of the growing number of working individuals and the exponentially increasing industry requirements for quality managers. As a means of filling this vacuum, BIM launched its unique, innovative, flexible, accelerated thirteen month PGDBM program for regular students and a sixteen month weekend program for executive students at the Bangalore campus. Our Bangalore campus, carries forward BIM's legacy to foster the same environment of success. BIM-B's learning environment is a product of our belief that education should be driven by a need to keep pace with time, and it is made more effective by enabling the students to pursue an active learning process.


Pedag ogy
The thirteen month fast-track
PGDBM program is tailor-made to cater to students with prior work experience; this helps in juxtaposing their experience with academic and conceptual insights. With a curriculum that is contemporary as a well as classic and benchmarked with the best in the world, BIM-B has integrated learning content in ways that are innovative and enduring with time. It also acts as a platform to sharpen their swords of business acumen. The academic rigor aims at creating a strong foundation strengthened by subsequent practical inputs from the industry. This is very evident from the fact that the students undergo common foundation papers in the first two terms and opt for specialization (Finance & Marketing) in the third term after completing a one month internship in their area of specialization.

“...curriculum that is contemporar y as well as classic and benchmarke d with the best in the world…”


Curriculu m
Term 1
• • • • Economics of Markets Quantitative Analysis for the firm Financial Reporting & Control Marketing Management & Analysis Leadership & Organizational Behavior Environmental Management & Business Ethics Principles of Management Business Law

“ The academic rigor aims at creating a strong foundation strengthened by subsequent practical inputs from the industry”

• • • •

Term 2

• • • • •

• • •

Management of Organizations & People Production & Operations Management Managing Innovation & Technology Analyzing International Business Environment Financial Analysis & Management Decision Making Strategy in the Global Context Research Methodology Entrepreneurship

Specializ ations
The students take up their
specialization during the third term. The electives offered under the specializations are periodically remodeled and restructured to meet the ever changing needs of the corporate world with inputs from industry experts and veteran academicians. This enables the students to be equipped with the most recent and relevant of knowledge and skills. The program design has a dual focus on action learning and critical thinking. The students don't simply absorb theories and models and evaluate them in the classroom; by means of a series of projects, assignments and live consultancy projects the students are taken right into the workplace to test out their strengths and weaknesses and their own effectiveness in applying them.

“ The program “The electives design has a offered … are dual focus on periodically action learning remodeled and and critical restructured“to thinking. meet the everchanging needs of the corporate world with inputs from industry experts and veteran academicians“


Specializa tions
Term 3: Finance
Students gain expertise in various concepts of Financial Theory, International Finance and Derivatives. The electives in Risk Management, Private Equity and Financial Engineering among others, help the students get an overall edge in the area of Finance.

“ …expertise in various concepts of Financial Theory, International Finance and Derivatives “

• • • • • • • • • • • • • Advanced Business Taxation Behavioral Finance Commercial Bank Management & Insurance Derivatives & Risk Management Entrepreneurial Finance Financial Engineering Financial Services Functional & Strategic Finance International Finance Project Appraisal, Planning & Control Security Analysis & Portfolio Management Strategic Cost Management Venture Capital & Private 6 Equity

Specializa tions
Term 3: Marketing
The mix of the papers offered under the marketing specialization ensures that the student gets an overall perspective of the concepts and techniques of marketing and are able to apply and relate the same to any industry / product.

•Cross Cultural Marketing •Customer Relationship Management •Effective Brand Management •Integrated Marketing Communication •International Marketing •Managing Consumer Behavior •Marketing Communication & Advertising •Marketing of Social Organizations •Marketing Research •Rural Marketing •Sales & Distribution Management •Services & e-Marketing •Strategic Marketing

“ the student gets “an overall …overall perspective of perspective of the the concepts concepts and and techniques of techniques of marketing and are marketing and able to apply and are able to relate the same to apply and any industry / relate the“ product. same to any industry / product. “


Workshop Projects s &
Apart from the twenty four
credit papers being offered as part of the regular curriculum, the students also undergo a series of intense workshops in various fields. These workshops and projects serve as a platform for the students to learn the nuances of key management arenas and also aid them in self-development. •Business Intelligence •Business Negotiation •Business Research Project •Cross Cultural Behavioral Dynamics •ERP & CRM •Knowledge Management •Personal Development •Quick Innovations •Selection & Recruitment •Simulation & Problem Solving •Spanish Language •Transformational Leadership

“ serve as a platform for the students to learn the nuances of key management arenas and also aid them in selfdevelopment “


The BIM-B Edge
“Learning by doing; the competitive advantage of turning thought into action” We are committed to excellence and this philosophy reflects in all our initiatives and actions. BIM-B champions the belief of building leaders, not just managers. BIM-B offers an environment of excellence weaved together with freedom whereby students achieve and hone their management skills. A series of personal growth interventions are also provided at specific times during the program. These interventions are done on a workshop mode and utilize innovative approaches in learning including role playing, simulation games and experiential exercises.

“ BIM-B champions the belief “ BIM-B champions of building the belief of leaders, building not just leaders, not managers just managers…” “


Holistic learning
BIM-B believes in a harmonious
blend of theoretical inputs and practical exposure. Keeping this in mind, the course at BIM Bangalore is designed in such a way that the students do a one month fulltime internship in an organization after the end of the core courses in the first two terms. The internship starts in Feb 2008 and extends till March 2008. A unique structure in this regards has been envisaged: •to widen the student's academic perspective by providing an exposure to real life organizational situations drawing parallels between management theory and practice; • to customize the MBA curriculum in the elective terms to an individual's career aspiration; and • to derive the benefit of having Internship Dates Business Ready Managers, who are Feb in experienceto Mar rich 25, 2008 and have undergone 23, 2008 pioneering management education.

“ …a harmonious blend of theoretical inputs and practical exposure “


Business Leaders Ready
BIM Bangalore offers one of
the most unique management programs in India. Entry to this course is regulated through a rigorous selection process. The distinctive feature of admission to BIM-B is that it is a selection process and not an elimination process. The prospective candidates are evaluated based on their CAT/XAT/BAT scores combined with their performance in Group Discussions, Psychometric Tests and Personal Interview.

“ The distinctive “ feature of The distinctive to admission feature is that it BIM-B of admission to is a selection BIM-B is that it not process and is a selection an elimination process and “ process. not an elimination process “


Academic Mix
The students of Batch IV come from diverse educational backgrounds. While roughly half of the class is Engineers, the rest is composed of a healthy mix of graduates and post graduates from varied educational backgrounds as Agriculture, Arts Commerce, Forestry, Hotel Management, Literature and Tourism.

“ roughly half of the class is Engineers, the rest is composed of a healthy mix of graduates and post graduates from varied educational backgrounds …“


Industry Mix

Alpha East Africa Cognizant Technology Solutions Centre for Public Policy Research Crisil Eveready Genpact Glenmark Government of Pudhucherry India Tourism Development Hewlett Packard India Corporation Infosys ITC Karnataka Bank Pfizer Ramco Systems State Bank of India TATA Consultancy Services The Times of India United Colors of Benetton Zwick / Roell


Work Experience
Candidates with prior work experience are preferred but outstanding freshers are also encouraged. This is substantiated by the fact that almost 70% of the students have prior experience from across industry.

Experience (in months)


Our placement record over the years has been exemplary. Placements at BIM-B are handled by the students. This provides students an opportunity for corporate interactions and to hone their skills of ‘Managing’

Placem ents

Our Recruiters
Amba Research IBS Software Services Aon GlobalSolutions Anantara Insurance iGATE Global Solutions Services IMRB International Ashtech Infotech IndusInd Bank Batlivala & Karani Sec ITC Infotech BGR Energy Systems Jones LangManagement Ma Foi LaSalle Meghraj Biocon Consultants Integrated Brand-Comm Marg Constructions Keane National Instruments Ocwen Financial Citizen Watch Company Corporation Coca-Cola Cognizant Technology Reliance Retail Solutions Satyam Computer Services Crisil SBI Mutual Funds Cybernet Software Cybernet SlashSupport Siemens Systems Sierra Atlantic Epiance Software SKF Frost & Sullivan Standard Chartered Bank Genpact TATA Consultancy Services GMR Infrastructure TATA Elxsi Goldman Sachs Vibrant Communications Volvo Information HCL Technologies Technology Hexaware Technologies Wealthmax Max Hypermarkets Wipro Technologies IBM

“ Placements at BIM-B are handled by the students “


Batch - IV Profile - Finan
Saurabh Mehta B.Com., Sydenham College, Mumbai Work Ex.: HSBC & CRISIL, 13 months Sujana Hari B.Tech.(Comp. Sci. & IT), Jawaharlal Nehru Technological University Work Ex.: Infosys, 23 months Saravanan M B.Tech.(IT), Bharathidasan University Work Ex.: TCS, 25 months Tharun Chiramel B.Sc.(Forestry), Kerala Agricultural University M.Sc.(Forestry); University of Agricultural Sciences, Bangalore Work Ex.: Karnataka Bank, 33 months Amit Dube B.Sc.(Hosp. & Hotel Mgt.), IHM, Mumbai Work Ex.: ITDC & United Colors of Benetton, 35 months


tch –IV Profile - Finance
Deepa Manu B.E.(EEE), Madras University Work Ex .: Vijay Biotech, 36 months Aparna R B.Tech.(Fashion), Anna University

Aroune Koumar V B.E.(ECE), Anna University

Kaarunya K B.Com., Bharathidasan University

Preethi N B.E.(IT), Avinashilingam Deemed University


Batch - IV Profile Marketing
Malathy M B.A .(English), Mahatma Gandhi University Work Ex.: Centre for Public Policy Research 11 months Arvind S B.E.(ECE), Anna University Work Ex.: Zwick/Roell, 14 months Mu Muthusingarvadivelu B.E.(ECE), Anna University Work Ex.: Ramco Systems, 23 months Swarupa Pillai B.Com.(Hons)., Utkal University Work Ex.: The Times of India, 23 months Sriram Krishnan B.Tech. (ECE), SASTRA Deemed University Work Ex.: CTS, 23 months


atch - IV Profile Marketing
Pranav Kumar B.A.(Economics), Magadh University Work Ex.: Eveready, 26 months

Brahmananda Reddy K B.Sc.(Horticulture) , Acharya N.G. Ranga Agricultural University Work Ex.: SBI & ITC, 33 months

Nitin Krishnan B.Sc.(Hosp. & Hotel Mgt.), IHM, Bhopal Work Ex.: Genpact, 36 months Aravind Rangarajan B.Sc.(Electronics), Madras University Work Ex.: Hewlett Packard , 37 months Krishna Kumar B B.F.Sc., Kerala Agricultural University Work Ex.: Amalgam F & B, Alpha, 46 months


Batch - IV Profile Marketing
Maguesh B B.T.T.M., Pondicherry University Work Ex.: Govt. of Pudhucherry, 72 months

Venkatasubramanian I B.Sc.(Microbiology), Madurai Kamaraj University Work Ex.: Pfizer Limited, 84 months Aditya N B.Com.(Hons), Osmania University

Prabhakaran J B.Tech.(Textile), Anna University

Priya Babu B.Tech.(ECE), Cochin University of Science & Technology


Awards & Accolades
London Business School Winner of Paper Presentation competition on Innovative HR practices IIT Chennai - Winners in National Inter B-School event-Paper presentation IIM Bangalore - Quarter finalist in the Debate competition at ACUMEN 2006 IIM Bangalore - Bagged All-India 4th place in the Sales event NLSI – 5th competition rank in QUIZ

Acumen ‘07

CHRYSALIS 2006 - Swept both winners and runners-up in Chrysalis 2006 PRAGATHI 2006 - Bagged the overall Runners-up YO DOMAIN 2006 - Bagged the overall winner’s trophy VERVE 2006 Won the nd Marketing event, secured 2 and 3rd place in the Smart Manager Event CHRYSALIS 2007 - Won the overall Runners-up award Business Today - Aditya Birla Group ACUMEN 2007 3rd Runners-up Southern Region finals


Knowle Facilitators dge
The PGDBM program at BIM Bangalore provides access to in depth knowledge across a full range of business and management subjects, taught by the best faculty. The faculty at BIM Bangalore comprises of highly experienced and dedicated professionals, who believe in overall development. The knowledge facilitators are drawn from various industries with most of them having rich consulting experiences. The curriculum draws upon adjunct faculty who, with their vast knowledge and experience bring in the latest insights of the industry and interact with the students on a regular basis to impart value based learning and understanding.

“ …highly experienced and dedicated professionals… …rich consulting experiences… …impart value based learning and understanding… “


nowledge Facilitators
Dr. N. Jayasankaran, M.Sc., M.Ed, M.B.A., M.Phil,
Grad. O.R., Ph.D.

Director General – BIM Prof. M. Sankaran, B.Com., M.B.A. (BIM) Director - BIM Trichy Prof. Sharon S. Andrew, B.Com, M.B.A. (BIM),

PGP Chairperson – BIM Bangalore Dr. N. Chandrasekaran, M.Sc., M.B.A., M.Phil, Grad
O.R., Ph.D

Dr. Mathew P.A., M.A., M.Phil., Ph.D. Dr. O.V. Nandimath, B.Com., L.L.M., Ph.D. Dr. Narayani Ram, M.B.A., M.F.C., Ph.D. Dr. Prasanna Bhat, M.Sc., M.B.A., PGDPM, FICWAI,

Dr. V.G. Ratnam, B.E., PGDPM, M.B.A.(UK),

Dr. R. Ravichandran, B.Com., MFT., PGDCM
(IATA/FIATA, Canada), MICS (UK), Ph.D.

Dr. T.V. Subramanian, M.Sc, Dip in SQC, Fellow
IIM-A, (Ph.D.)

Dr. Sajan Mathew, B.Tech., M.B.A., M.Phil., Ph.D. Prof. Ajit Chakravarti, B.Tech.(IIT- K), PGDM(IIM-C) Prof. K. S. Anantharaman, B.A., B.L Prof. R. Dorai, B.Tech.(IIT- Madras) Prof. Harold A. Patrick, M.A., M.Phil., (Ph.D).

Knowledge Facilitator
Prof. Malathi Sriram, M.C.A., M.Phil Prof. R. Parthasarathy, M.A. PGDECE(IISc) Prof. Rajesh Madhavan, B.Com., M.B.A. (USA) Prof. M. Ramaskanda, ICWA Prof. Ravi Kaniganti, M.S.(Virginia Tech.),
M.B.A.(Ohio Univ), PMI

Prof. V. G. Sarangan, B.Com., M.B.A (BIM) Prof. Tapati Bandhopadhyay, B.E., M.S. (UK), (Ph.D) Prof. B. Venkatesh, B.Com, ICWAI, CFA, Forensic

Prof. Venugopal Unni, M.Sc, CAIIB, CFM Prof. Vinod Madhavan, M.B.A., M.A (Psych)

Mr. Raja Shanmugam, B.E., M.B.A (BIM) Prof. M.S.S.Varadan, B.E, M.B.A .(USA) Mr. Pavan Soni, B.E. M.B.A(NITIE) Mr. Ramanujam Sridhar, M.A, PGDM(IIM-B) Mr. S.Srikanth, B.Com., M.S.(MS) F.C.S., F.C.A.,

Mr. R. Venkatasubramanian, M.Sc, Grad.O.R.


The BIM-B’s Social Responsibility
Social Concern Group (SCG) of BIM – B was conceptualized and initiated by the students of Batch IV. The Social Concern Group sensitizes the students to social contexts of business existence and the importance of ethical and value driven ways of doing business in an increasingly transparent society that puts industry under a great deal of scrutiny.


Through the SCG, we are associated with NGOs like Bosco Boys, Habitat India and SOS Children’s Villages of India. The SCG visits these NGOs quite frequently rendering service and helping in other developmental activities, providing a ‘Feel Good Factor’ for the incumbents of these NGOs. The SCG also offers consulting services to Bosco Boys on Strategic Marketing, Project Implementation and Technical Support. Such associations with NGOs help : •to sensitize the future managers and leaders on social, environmental and cultural challenges that our society faces; •to develop a sense of social responsibility among the future business leaders; and •


Industry Interface
Padma Bhushan Shri. S. Ramadorai, CEO & MD, TCS Mr. Gautam Khanna, VP, Marketing, Healthcare, 3M Dr. V.A. Sastry, Director, RelQ Software Mr. Albert T. Brown, MD, Caterpillar Mr. Ramakrishnan, CFO & Company Secretary, LSI Mr. Bibek Debroy, Economist Dr. P. Govindarajan, Associate Director, Ernst &

Mr. Krishnan Vishwanathan, Director, SAP Mr. Balaji, HR Head, Sasken Communication

Mr. Basavaraj, Aviance Software Mr. Subramanian R., Accenture Mr. Kannan, Consultant, TCS Mr. Dakshina Murthy, GM, HTMT Mr. C. Mahalingam, VP, HR, Symphony Services Mr. L. Ravindran, Director, Wealthmax Mr. Rajaram Natarajan, VP, Operations, HTMT


Industry Interface
Mr. Palanivel Kuppusamy, CEO, Dexterity Mr. Arunav Mukopadhyay, Head HR, TATA Elxsi Mr. Arindam Goswami, Manager HR, TATA Elxsi Mr. Pankaj Pandey, Asst. Manager, Forensic
Services, KPMG

Dr. T.E.S. Raghavan
Chairman, Dept. of Mathematics, Univeristy of Illinois

Dr. V.K. Bhalla
Dean, Faculty of Management Studies, New Delhi

Mr. Nitin Pai, Jt. General Manager, Marketing, TATA

Mr. V.V. Mohan, Former VP, IndusInd Bank Mr. M.K. Lokesh Kumar
Project Director, SOS Children’s ViIlages of India

Ms. Aparna Bhoj, Asst. Manager, HR, CTS Mr. Manoj Sreekanth
National Head – F&M Division, Spencer’s Retail

Mr. Lenin Murugesan Veerasamy, Manager,
Operations, CTS

Mr. Rajiv Mathew, ThoughtWorks, Bangalore Mr. Amitav Mukherji
Div. Manager, HR, Foods Division, ITC

Mr. Raghavan Rajagopalan, Partner, Anantara

Dr. S.M. Sharma, Former Scientist, ISRO

Knowledge Centre
BIM - B has a hybrid library with the state-of-the-art technological applications. •Selective collection of books and 1,200 selective e-journals. BIM also subscribes to 45 print journals •Web enabled Online Access Catalogue (OPAC) Public

•Digital Library with exhaustive database - EBSCO - Business Source Elite CMIE - Prowess Live Econ Macroeconomics Intermediate Suite •Institutional Membership with British Council Library, DELNET, & IIM-B

Computer Lab
The state-of-the art computer lab is equipped with Pentium 4 based, flat 17” Dell terminal, with access to Wi-Fi, broadband Internet e-mail facilities. BIM provides hands–on training to students, while a dedicated IT technician helps you with IT needs.


BIM has an excellent cafeteria on campus, catering to the various needs of the students

Accommodation is provided to students in furnished apartment blocks and a typical block constitutes a common dining area with television access and the entire hostel is Wi-Fi enabled.


Board of Governors
Shri. S. Ramadorai  
CEO and Managing Director, Tata Consultancy Services Ltd., Mumbai

Shri. Ashok K. Puri
Chairman & Managing Director, BHEL, New Delhi

  Shri. Mishra R.N.
Executive Director, BHEL, Tiruchirappalli

  Dr. C. Thangamuthu
Former Vice Chancellor, Bharathidasan University, Tiruchirappalli

  Dr. N. Jayasankaran, M.Sc., M.Ed., M.B.A., M.Phil,
Grad. O.R., Ph.D. Director General – Bharathidasan Institute of Management

  Shri. T. Kannan
Managing Director, Thiagarajar Mills Limited, Kappalur, Madurai

  Dr. B.K. Krishnaraj Vanavarayar
Chairman, Bharatiya Vidya Bhavan, Coimbatore Kendra

  Shri. Ravi Appaswamy
Managing Director, The Residency Group of Hotels, Chennai

  Dr. R.K. Raghavan, IPS (Retd.), Ph.D.
Former Director - C.B.I., Chennai

  Dr. V.R. Muthukkaruppan
Former Vice-Chancellor, BARD, Madurai

Prof. M. Sankaran
Director – Bharathidasan Institute of Management, Tiruchirappalli

Placement Cell
Prof. Sharon S. Andrew, B.Com, M.B.A. (BIM),

PGP Chairperson – BIM, Bangalore sharon@bimb.in 080 - 2853 2544 Mr. Amit Prem Dube PGDBM Batch IV +91 99021 63061 Ms. Swarupa Pillai PGDBM Batch IV +91 99807 84282 Bharathidasan Institute of Management #17, Ashirwad Towers, Doddanekkundi Cross Mahadevapura Ring Road, Marathahalli Bangalore - 560 037 www.bimb.in | Tel: 080 - 2853 3132 | Fax: 080 - 2853 2099 placements@bimb.in


Bharathidasan Institute of Management #17, Ashirwad Towers, Doddanekkundi Cross Marathahalli Mahadevapura Ring Road, Marathahalli Post Bangalore - 560 037 www.bimb.in | Tel: 080 - 2853 3132 | Fax: 080 2853 2099