HEALTH CARE

CONTENTS
• Objectives.
• Introduction.
• Market structure.
• GDP contribution.
• Government policy.
• Employment generation.
• Past performance.
• Present scenario.
• Competitors analysis
• SWOT analysis.
• Conclusion.
OBJECTIVES

 To analyze the role of Health care industry.

 To know the present and past performance.
 To know market structure and major players.
 To analyze the employment generation.
INTRODUCTION
 The healthcare industry in India has came a
long way from the days when those who could
afford it had to travel abroad.

 Today patient from neighboring countries,

middle east, UK and are flocking to India for
specialized treatment.
 In India healthcare is delivered through
both the public sector and private sector.
The public healthcare system consists of
healthcare facilities run by central and
state Government which provide service
free of cost or at a subsidized rate to low
income group in rural and urban areas.
 MARKET STRUCTURE

• Market structure of healthcare industry is a

oligopolistic.
• There are :-
 Few sellers and large buyers
 Restricted entry
 Homogeneous & Heterogeneous products
GDP CONTRIBUTION

• Indian government contribution- highest

amongst developing countries.
• Health care industry - contributes around
5.2% for gross domestic product.
GOVERNMENT POLICY
 Lower tariffs and higher depreciation on
medical equipment.
 Entry and exist is restricted in this sector

 License is permitted by government to

manufacturing drugs.
EMPLOYMENT GENERATION

 Third highest in providing jobs to fresher (32.1

per cent).
 One of the Largest employment generation in
2011 by generating 2,60,052 jobs.
 This trend will continue, as India will require
another 1.75 million beds by end 2025,
according to an Ernst & Young study.
PAST PERFORMANCE

By 1991, India had about 22,400 primary health centers,
11,200 hospitals, and 27,400 dispensaries.

In 1987 show that there were 320,000 registered medical
practitioners and 219,300 registered nurses.

The Indian healthcare sector recorded a highest growth
rate in 2007, according to Reuters. Indian healthcare
sector recorded a 42% growth in its earnings in 2007.
PRESENT PERFORMANCE

 103,000 crores / annum spend on healthcare

 17,000 crores is the retail pharma market

 Indian healthcare sector is expected to grow

at 23 % to become a $77 billion industry in
future.
Healthcare market is divided into four sectors
These are as follows:
Current year

Health care Medical Tourism $350 million

Private Health care Spending $13.6 billion

Health care insurance $83.6 million

Pharmaceuticals industry $ 22.2 billion

COMPETITOR ANALYSIS
 In healthcare industry competition is in a
higher level. Many big firms have a tough
competition to each other like :- Apollo,
Fortis, Max , Escorts, Wockhardt, Manipal,
etc .
 Indian Health Care Industry has a good
competition with American and Canadian
Health Care Industry.
MAJOR PLAYER
HOSPITAL CHAIN PHARMACEUTICAL CHAIN
A

 Apollo hospital  Ranbaxy

 Escorts Hospital  Dr.reddy’s
 Max Hospital  Ciple
 Wockhardt Hospital  Canila
 Fortis Hospital  Lupin
SWOT ANALYSIS
Strength:-
 Low cost of production

 Large pool of skilled manpower.

 Efficient technologies for large number of

generics.
Weakness:-

 Lack of experience in international trade

 Very low R&D

Opportunities:-

 Aging of the world population.

 Growing attention for health.

 New therapy approaches.

Threat:-

 High cost of discovering new products.

 High cost of sales and marketing.

CONCLUSION
Government of India has accorded a high
priority to the healthcare sector by a increase
budgetary outlay and heavily slashed customs
duty on import of medical equipments. Also
there are special incentives being provided for
setting up new hospitals. There is a vibrant
private sector, actively in the development of
the healthcare sector.
THANK YOU 