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JWT's network has nearly 10. . The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the role in 1998." JWT's remit is to create ideas people want to spend time with. who serve over 1. It is one of the key companies of Sir Martin Sorrell's WPP Group(NASDAQ:WPPGY) and is headquartered in New York. JWT was named Ad week magazine's 2009 "Global Agency of the Year.INTRODUCTION JWT is one of the largest advertising agencies in the United States and the fourth-biggest in the world.200 clients.000 employees in more than 200 offices in over 90 countries.
which eventually became J. Walter Thompson. Walter Thompson in exchange for JWT.By 1930. JWT claims to be the first agency to: build the first full-service advertising agency create the first international network. It was acquired by WPP Group in 1987. develop account planning in 1968. produce the first-ever TV commercial in 1939. the agency had established offices in some 30 countries. Stephen King is considered the father of account planning. It hired the first female creative director in 1908. Carlton's company was renamed by James Walter Thompson in 1877 to The James Walter Thompson Company.HISTORY The JWT was founded by William James Carlton in 1864. Its London office opened in 1899. create the first advertisement in Second Life (Ford Argentina) be the first agency to create its own television Christmas special in 2009. In 2005. the agency was "re launched" by dropping the name J. Macy's "Yes. invent the grilled cheese sandwich for its client Kraft in 1930. Virginia"(JWT New York) . in 1925. pioneer ad careers for women. create the first-ever testimonial ad (it was for Pond's Cold Cream).
The better the idea the more time people will spend with it. VISION Improving the likelihood of producing high quality advertising. . We need to create ideas that people want to spend more time with.MISSION "Our job is to ensure that more people spend more time with our clients' brands.
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