BUSINESS PLAN

OF
PICKLES AND
MURABBAS
 Introduction
 Preparation of pickles is an old art and a variety of these products
are made in Indian homes.
 Pickling is the process by which fresh fruits and vegetables are
preserved and with the addition of salt, chilly and spices, a tasty
preparation known as "Pickles" is made.
 Pickles are also good appetizers and digestive agents.
 There are several varieties of pickles and they are consumed
throughout the year by people from all walks of life.
 Unimaginable quantities of pickles are consumed round the year.
 On an average, each family consumes about 2 kgs of pickles
every year.
 With addition of oil and water, fresh pickles can be made from
these mixes.
 COMPANY PROFILE
• Name of the company : Aron Pickles
• Location : Meerut
• Nature of Business : Individual Firm
• Turn over : 8 lakhs annually
• Number of employees : 5
• Product type : All Types Of Pickles
OUR PRODUCT
Vision
“Keeping ALL Meerut Healthy”

• Mission
“Protecting, maintaining and
improving the health of all Meerut”
 SWOT Analysis
Strength
• Intense staff commitment and loyalty
• Increasing profit margin.

Weaknesses

• lack of training opportunities for using new technology.

• Perishable product
 Opportunities

• Opportunities to increase its market to home countries.

• Innovation in production range

Threats
• Large Competition
• No wide distribution network line experts to home countries.
 Target customer

• Our target customers will be road-side dhabas, restaurants,

small eateries, shops and tourists which comes from the
different part of the country.
 Financial Plan

 Fund raising Method

• Own Investment 3,50,000
• Loan from Bank 1,50,000
• TOTAL 5,00,000
 Capital Investment

ITEM AMOUNT
Land 3,00,000
Furniture 50,000
Machineries 1,00,000
Labour 12,750
Total 4,62,750
 Conclusion

As pickle is the mouth watering product it has a ever green

demand in Indian as well as international market. In such
circumstances this business will flourish, as we assure to give
a better and healthy environment to the society which its
demands.