‡INTO---OBJ N BENFIT ‡REASON 4 PROD N COUNTY ‡CNTRY PROFILE AND PROD SPEC ‡BUYER PROD OF SELECTIVE PROD

‡MARK SEG PROF ‡COMP ² MAJOR, COOMP STRATEGY, 4 PS ‡PROD POSITIO ‡PRICIN/CSTNG ‡SALES FORECAST- 1ST YEAR MEIN KIA KARO GY ‡PROMOTION ‡CONCL

EXPORT MARKETING Final Presentation

Group Members Ahmed A Rehman ± AMM4 Ibad ul Islam ± AMM4 Shahbaz Mohammad ± AMM4 Waqas bin Azhar ± TMM4

especially by sensitive baby skin ‡ Therefore. ‡ The major issue is pesticides are there even after even after washing and are easily absorbed by the skin. we have chosen eco friendly garment made up of 90% eco cotton and 10% polyester and are focusing specially in infants wear as mothers are very conscious about the fact that their babies should wear garments free from harmful pesticides and non biodegradable material .Introduction ‡ Cotton is the most heavily sprayed crop in the world.

Objectives  Our objective is to contribute towards fulfilling the world demand of eco friendly garment  To promote an image of Pakistan as an environment friendly garment exporter  This would contribute in making Pakistan a dealer in value added product .

garments towards the as value  Less price resistance even after charging 25% more 25% .Benefits   Benefits incorporate: Getting over the demand of a new emerging industry  Creates a differential advantage over other competitors  The profits would be more than conventional contributing added products. products.

cotton output is increased by 292 per cent In turn. exchange. it has pushed global organic production by 152 percent released by organic exchange. the country¶s organic 2007-08. This implies India contributes exactly half of the world¶s organic cotton output      .Country Profile  We have chosen INDIA as our importer for organic cotton because of less transportation cost Increasing demand for product made from organic cotton by 70-80 per cent annually 70This made India as the world leader in production of organic cotton In the year of 2007-08.

What makes buyers interested in buying from us?? ‡ BENEFIT TO CUSTOMER: the chart explains the benefits we offer .

in case of organic fertilizer continually build the soil and promote better structure as well as nourish soil life . However. when shifting to eco friendly these consumption of water is reduce to 25% which means that 1 kg of cotton will take 900 25 % gallons of water and 1 kg of wool will take 3300 gallons of water resulting in 50% 50 % reduction in the water consumption for the production of both cotton and wool contributing almost a huge role in preventing scarcity of water ± Synthetic Fertilizer: The chemical fertilizers do not build soil and can build up to toxic proportions after continued use.Continued  OTHER ADVANTAGES: ADVANTAGES: ± Waste Water Utilization: However.

Continued  WASTE OF ENERGY: ± It is estimated that energy accounts for approximately between 10-15% of 10-15% the total textile production cost. therefore. even if a small proportion of this wasted heat could be transform into useful power  HAZARDOUS CHEMICALS: ± Farmers are oblige to use pesticide since. and given that the energy cost is expanding due to higher consumption in emerging economies ± Since 60% of the energy is converted in power generation is 60% wasted. cotton is a fiber that is vulnerable to a wide variety of pest that lowers the quality of the crop ± So the production of organic cotton made products prevent these issues .

and this in turn protects the soil.000 20. Organic cotton farmers use different.   .Market Segmentation  The production of conventional cotton uses one quarter of the world¶s pesticides and these chemicals can have a devastating effect on the health of cotton farmers and their children According to the World Health Organization (WHO). production. deaths occur in developing countries each year from pesticide poisoning. 20. soil. natural techniques to fertilize the plants and to protect their crops from pests. Organic cotton is different. production. many of these are attributed to cotton poisoning.

and children up to age 11 .a terrible waste!  We therefore offer organic clothes for babies. so these are baby clothes which will be passed down from baby to baby rather than being disposable . Our ethical baby clothes are handpicked. designed and made to last and last.Continued  Buying organic cotton clothes for your baby and children encourages more farmers to convert to growing organic cotton  Baby clothes made from organic cotton are softer and cozier because the cotton is handpicked.

Major Competitors ‡ India (Leading producer of organic cotton) ‡ Turkey ‡ Syria ‡ Tanzania ‡ China TOP 5 COMPETITORS India Turkey Syria Tanzania China .

Ecoso prices charged to the customer are high  . since they deal with eco-friendly clothes ecoSimilarly. the Eco-friendly products come in value added product category.Competitors Strategy  Products: Products:    Infants dresses Infants diapers Baby Night gowns  Pricing: Pricing:  The pricing strategy that is seen is charging 20-50% higher than the 20-50% conventional one¶s.

Competitors¶ Positioning Strategy Since our competitors are also focusing on the ecoecofriendly product made from organic cotton therefore they are catering especially infant market Hence. they positioned in eco-friendly label and ecotargeting the middle & upper middle class of society are .

you ensure that you are committed in providing the best for your child Nowadays eco-friendly clothing is also becoming a status symbol & people feel pride in wearing it & gifting it to their child .Competitors¶ Promotion Strategy The promotion of the product being done by our competitors is that ³buy best for your loved ones´ & hence. by the eco-friendly product.

 Our product constitutes 90% of organic cotton and 10% of polyester. As our product is environment friendly its free from all synthetic materials (chemicals. a product to be organic & Eco-friendly. A conventional baby cloth cost $20. the product should have at least 85% organic content & the rest of the content could be either manmade or natural fiber  The reason of adding polyester content is to minimize static charges. hence an eco-friendly baby cloth would cost $25.g.  E. so price of our product would be high and comparable to our competitors.  .Our Product Strategy  Positioning  We are targeting US infant market.$30. pesticides). since our product is for infants  Our major focus is to make garments which are friendly to even extremely sensitive skins Pricing  Since we are dealing with eco-friendly garments. depending upon the complexity of garment.  According to GOTS (GLOBAL ORGANIC TEXTILE STANDARD) for. fertilizers.

65 billion in 2012 9650 7150 5300 2010   2011 P ro e c te d S a l e s o f O rg a n i c C o tto n i n m i l l i o n $ ¡ ¢ 2012 .3 billion market in 2010 and will increase to $7.Sales Forecast ‡ 3 YEARS PROJECTION: ± According to OE report the demand of organic cotton will increase by 35% annually which means that after $5.15 billion in 2011 and $9.

It is the cotton. that even clothes.Conclusion        No one never really imagined to what extent people would go to protect the environment So concerned. even infant clothes are being made of organic material these days The µin thing¶ is organic cotton Organic cotton basically is cotton that has been made without the use of pesticides and other harmful chemicals and is growing in to one of the most popular ways to protect the environment. . are being made of organic material these days What¶s even more surprising. healthiest option for baby clothing. clothing. which makes the use of organic cotton. and the baby¶s skin It is pretty shocking to know that nearly 23 % of the 23% world¶s pesticides are used in the production of cotton clothes. Organic baby clothing is one of the fastest growing areas. clothes.

health wise  Most clothing companies are now moving towards designer made organic clothing . hats and leggings  Organic clothing might not be as stylish as a custom made designer dress but it is far safer for the baby  Parents can be assured that organic clothing is the best for the baby. right from sweaters.Continued  Baby clothing includes everything. dresses.

especially for babies Though the entire concept of clothing affecting the environment might seem to be farfetched to many. keep the environment in mind.Continued  Though organic cotton is not in abundance right now. and other materials. we can expect to see it on the rise in the near future Organic clothing is the future of clothing. Go organic go aheaD      . that are a little lighter on the environment So the next time you go shopping for your baby. its implications will be felt in the near future if not taken care of now This is what has caused the market to slowly shift to organic products. the world is moving towards it Slowly. but surely.

Thank You .

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