TEA

Submitted By: Megha Gupta(056) Saumya Goel(260) Sakshi Gulati(458)

Introduction
‡ First authentic references to tea and tea drinking was in China in the fourth century A.D. The first person to drink tea was a man named, Shen Nung. ‡ The first written reference of tea made and consumed appeared in 350 A.D. Kuo P¶o¶ updated an old Chinese dictionary to include the description of tea as ³a beverage made from boiled leaves.´
http://www.aboutcoffeeandtea.com/coffee-time/history-of-coffee

‡ In India.HISTORY OF TEA ‡ The first public sale of tea in England was conducted by Thomas Garway in 1657.com/coffee-time/history-of-coffee . The 3 regions are: Darjeeling (NorthEastern India).aboutcoffeeandtea. Assam (far North-East India) and Nilgiri (South India). http://www. there are 3 distinctly different tea growing regions. These regions produce 3 entirely different teas both in style and in flavor.

‡ 2200 registered Tea Exporters. ‡ The total turnover of the Indian tea industry is in the vicinity of Rs.9000 Crs. Indian tea industry is having (as on 18. http://www. ‡ It is also a substantial foreign exchange earner and provides sizeable amount of revenue to the State and Central Exchequer.2009 ) ‡ 1692 registered Tea Manufacturers.pdf .12.teaboard.gov. ‡ Presently.in/pdf/teaindustry. ‡ 5848 number of registered tea buyers. ‡ Nine tea Auction centres.OVERVIEW ‡ Tea Industry provides gainful direct employment to more than a million workers mainly drawn from the backward and socially weaker section of the society.

Indonesia and Turkey (in that order) . The six largest producing countries . are available in more than 100 countries http://www. Its major brands.290.000 tones of tea a year on its estates in Kenya.account for around 80% of world output.in/pdf/teaindustry. to 238 US cents in 2008. tea prices more than doubled between 2002 and September 2009. Less than half of production is exported. ‡ The largest of the companies. Tanzania and India.from other estates and sources .OVERVIEW ‡ Tea is grown in 36 tropical and semi-tropical countries.pdf . ‡ After some 40 years of declining in real terms. Unilever. as China and India.teaboard. which include Lipton. and buys and sells a much larger quantity . PG Tips and Red Label. in particular. Kenya. India.gov. and to 318 cents a kg in September 2009. Sri Lanka. grows 35.000 tones . are major consumers as well as producers. rising from 154 US cents a kg in 2003.China.

in/pdf/stat/Exports.pdf .teaboard.PRODUCTION CENTRES In India ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Darjeeling Assam Nilgiri Kerala Karnataka Himachal Pradesh Uttaranchal Sikkim Orissa ‡ ‡ ‡ ‡ ‡ ‡ Bihar Arunachal Pradesh Tripura Manipur Nagaland Mizoram & Meghalaya ‡ Dooars and Terai of West Bengal http://www.gov.

31% : 1.65% : 6.42% : 5.PRODUCING NATIONS The most important tea-producing nations are (by percentage of world production): ‡ ‡ ‡ ‡ ‡ ‡ China Kenya Sri Lanka Turkey Indonesia Malawi : 25% : 10.gov.teaboard.56% http://www.in/pdf/stat/Exports.25% : 9.pdf .

gov.in/pdf/stat/Export s.pdf) .teaboard.TEA PRODUCTION Production in 2008 (tonnes) in ndi en ri ur e n d o n e si i nd Zi n ni nd Wo r d ot e 22 n 8 8 0 0 8 000 2 00 800 000 8 2 0 2 22 20 800 0 8 (http://www.

in/pdf/teaindustry. CTC stands for Crushing.pdf . ‡ Orthodox teas are manufactured with the help of orthodox roller in the process of rolling. Tearing & Curling. ‡ CTC machine/Rotervan is used in rolling process in manufacturing CTC teas. ‡ Robert Bruce in 1823 discovered tea plants growing wild in upper Brahmaputra Valley.Domestic Industry ‡ The tea industry in India is about 172 years old. ‡ India has dual manufacturing base.teaboard. ‡ In 1838 the first Indian tea from Assam was sent to United Kingdom for public sale. ‡ In 1780 ± Tea cultivation experimented in India with seeds from China by Robert Kyd.gov. http://www. India produces both CTC and Orthodox teas in addition to green tea.

teaboard.in/pdf/teaindustry. hile at the time of Independence only 79 M. ‡ The competitors to India in tea export are Sri Lanka.pdf .Kgs or about 82% of total production of 981 M. Indonesia and Vietnam. ‡ Tea is an essential item of domestic consumption and is the major beverage in India. ‡ There has been a dramatic tilt in tea disposal in favour of domestic market since fifties. ‡ In 2008 as much as 802 M.Kgs of tea was retained for internal consumption.gov.Kgs of tea went for domestic consumption. http://www. Kenya. ‡ Tea is also considered as the cheapest beverage amongst the beverages available in India.Domestic Industry ‡ Orthodox tea production is balanced basically with the export demand. China.Kgs or about 31% of ‡ total production of 255 M. ‡ Production of green tea in India is small.

tradeStandards. ‡ ith regard to food safety. there are challenges for developing country exporters to comply with differing pesticide Maximum Residue Levels (or MRLs) established in importing countries.org .QUALITY STANDARD ‡ The use of HACCP (Hazard Analysis & Critical Control Points) has also gained in significance with respect to tea exports. The harmonization of MRLs for tea on a global scale has also been under discussion. www. Harmonization of organic certification requirements across importing countries would also help developing countries.

which would eventually enable quality improvement. . ‡ QUALITY UPGRADATION AND PRODUCT DIVERSIFICATION SCHEME (QUPDS) The main objective of QUPDS is to serve as a catalyst for tea factories/blending/packaging units to undertake investments in modern technologies/processes . and higher realizations through the production of better quality/value added teas. 2005 may obtain the accreditation from National Accreditation Board for Certification Bodies (NABCB) of Quality Council of India (QCI).‡ Tea Board of India advises that all the empanelled inspection agencies approved by Tea Board under the provision of Tea ( Distribution & Export) Control Order.

in/pdf/stat/Exports.gov.Major Export Destinations http://www.pdf .teaboard.

Major Competitors in the Global market ‡ The major competitive countries in tea in the world are Sri Lanka. ‡ It is facing competition from Kenya and from other African countries in exporting CTC teas. ‡ Kenya is basically a CTC tea producing country. hile India is facing competition from Sri Lanka and ‡ Indonesia with regard to export of orthodox teas and from China with regard to green tea export.pdf .gov. China and Indonesia. ‡ China is the major producer of green tea while Sri Lanka and Indonesia are producing mainly orthodox varieties of tea. Kenya.teaboard. http://www.in/pdf/teaindustry.

Trends in Exports YEAR N.27 800.98 2006.91 2004 2005 2006 2007 2008 http://www.41 S.50 ALL INDIA(IN RS.28 669.gov.70 1215.11 2392.84 1592.15 1191.CRS) 1203.14 1830.CRS) 1841.CRS) 637.53 1810.86 1161.teaboard.in/pdf/stat/Exports.INDIA(IN RS.83 594.pdf .INDIA(IN RS.83 814.

in/pdf/stat/Exports.teaboard.pdf .Export from 2001-2004: http://www.gov.

Provisions for Tea in FTP ‡ Minimum value addition under advance authorization scheme for export of tea has been reduced from the existing 100% to 50%. . ‡ DTA sale limit of instant tea by EOU units has been increased from the existing 30% to 50%. ‡ Export of tea has been covered under VKGUY Scheme benefits.

pdf . to market teas of Indian origin in overseas markets on a sustained basis. All registered Associations of tea producers and exporters are eligible to apply for assistance for promotion of Indian tea brands owned by their members.in/pdf/teaindustry. Tea Board proposes a promotion scheme.teaboard. All Indian registered exporters exporting value added tea would be eligible. All registered exporters exporting for the past 3 years and holding valid exporters license and submitting regular monthly export returns to Tea Board ‡ 3.Schemes Promotion Scheme for packaged teas of Indian origin ‡ To help Indian exporters. Eligibility ‡ 1. ‡ 2.gov. http://www.

in the preceding year.Promotional Support to Exporters for participating in Exhibitions and buyer-seller-meets with Tea Board.o. will be eligible support for participation in Commodity Board / Authority led Trade fair/ Exhibition ‡ Eligibility ± All registered exporters holding valid exporters licence and submitting regular monthly export returns to Tea Board will be eligible to apply for assistance. . 15.b value upto Rs.00 crores. ± Only one application will be entertained for group companies where the entire group will be considered as one applicant. ‡ Exporting companies with an f. as per MDA guidelines.

certain promotional expenditures are proposed to be shared by Tea Board. ‡ All registered Associations of tea producers and exporters are eligible associations .Promotional Support to Tea Association ‡ To encourage Tea Associations undertake promotional activities aimed at (a) creating greater awareness of India¶s origin teas and (b) expanding India¶s market share overseas.

Major tea exporters are facing difficulties as fund flows from overseas markets have slowed down significantly over the last few months. however. some predictions are for a possible 10-15% price rise. which is affecting tea exports from India. By 20 April 2010 the average price of African teas at the Mombasa auction had fallen to 270 cents a kg compared with 297. ‡ The effect of the global meltdown since September this year is fast spilling over to the Indian tea industry. ‡ . Tea industry officials said banks have become overcautious owing to this global recession.Problems/Challenges faced by exporters ith demand rising.7 cents a kg in December 2009 ‡ Cost of production challenges tea sector : One of the main challenges Sri Lanka faces in becoming the number one orthodox tea exporter is the cost involved in the production especially when withering and drying tea.

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